Kevin Charef @kevincharef
CDO & ExcCom Member @AbbVie - Allergan Aesthetics Ex LVMH / Allianz / ADP / McGarryBowen All views are my own. Paris Joined March 2011-
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Kevin Charef retweeted
✅ #AdobeSymp @AdobeFrance Selon @DomitilleDLB, les plus gros défis sont : ✔️ La maintenance des systèmes ✔️ Rendre certains systèmes plus intelligents, aller vers plus d’automatisation #ExperienceClient #TransfoNum #IA #AI #Marketing #Digital #FlashTweet #AdobeSymp #Danone
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Kevin Charef retweeted
✅#AdobeSymp @AdobeFrance Quels sont les piliers du management de la #CustomerExperience selon @MellorTime @Adobe ? La gestion de l’analytics #client, la rapidité du contenu, du #crosschannel en temps réel et une bonne dose d’intelligence et d’#IA ! #experienceclient
Kevin Charef retweeted
#AdobeSymp Et voici les mots clés...facile!!!
Kevin Charef retweeted
Quelques chiffres qui montrent l'importance de la personnalisation dans l'expérience client #AdobeSymp
Kevin Charef retweeted
Tendances #Ecommerce par @fredcavazza 2/2 ➡️ L'internationalisation des grands acteurs asiatiques ➡️ La montée en puissance du vocal ➡️ La recherche de la sur-performance ➡️ La fin du marketing de masse #AdobeSymp @Magento
Kevin Charef retweeted
Domitille Doat, CDO Danone : "Une campagne TV multiplie par 4 le nombre de recherches sur une catégorie produit. Si vous ne vous êtes pas positionné sur ces mots-clés en amont, ça n'aura servît à rien, le parcours client sera fractionné" #AdobeSymp
Kevin Charef retweeted
.@MellorTime, @lbillon, @ericdebray, @davidderaedt et @Vinvin ont tous leur propre vision de l'IA. Ils l'ont partagée avec nous à l'#AdobeSymp :
Listerine influencer marketing debacle: Who’s really at fault? sabguthrie.info/listerine-infl… via @sabguthrie
Kevin Charef retweeted
Le pouvoir de la bienveillance : "Etendre nos instincts solidaires par la raison" nouvelobs.com/le-pouvoir-de-…
Kevin Charef retweeted
« Nous allons tous devenir des apprenants permanents » #Interview de Michel Barabel @barabelm #formation #digital #RH #numerique jobsferic.fr/nous-allons-to…
Kevin Charef retweeted
Aujourd’hui dans ma boîte aux lettres, plus de 300 gr de #prospectus qui sont allés directement à la poubelle Un véritable problème de cohérence dans le discours de marques qui vantent par ailleurs leur stratégie #RSE ...
News ! Facebook teste l'abonnement payant pour les groupes : des administrateurs de groupes vont ainsi pouvoir créer une option payante pour leur communauté. Via un abonnement mensuel, les membres de certains groupes auront accès à…lnkd.in/dtEYeUx lnkd.in/djka8NJ
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