lessmaker @less_maker
Less is more. Minimalist product builder 🛠️ Obsessed with product analytics, crm and emails 💌 JTBD practitioner. 4+ years in startups 🏃♂️ Berlin Joined April 2025-
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Sharing reddit post where I explain the step by step work done to get first users of retein.io, hoping it is helpful :) It took months, it took effort. No insane BS. reddit.com/r/SideProject/…
Another week of building in public, branding as "product marketing engine of the future: natively track events and engage users" (work in progress) Feature develeped: sending marketing campaigns based on the actions performed by your users. Is it inuitive enough?👇
Day 3 of #buildinpublic: created a "sales" deck. Does it deliver the value proposition? Is it too generic? In the funnel, this will be send to people that book a call to start a free trial. Avoiding product-led activation for now. Feedback?
First form created to ask for feedback on what I am building. ICP: product marketers. 5 questions. 4 with gifs and rating. One open question. Using tally. Any feedback?
Day 2 of #buildinpublic: email sequences based on product events, no webhook involved. Would really love your feedback, UXwise, UIwise, business-wise. 👉 full feature video: youtu.be/qvx5WJi2WWw
Building in public: I’m a PM/marketer who got tired of gluing product event tracking to email tools with webhooks. Now I’m building a simple tool that tracks events + sends email sequences. No glue, just built-in. Curious — would you use something like this?
Sharing my build in public journey: as a product manager/marketer I was frustrated with webhooks to bridge product event tracking and email marketing. Building a tool to track events and send sequence emails. What's your take on it?
Who here uses Amplitude or Mixpanel regularly? – What’s one thing you love? – What’s frustrating? – Do you pair them with other tools? – Ever thought of switching? If yes, when and why? Doing some research — would love honest thoughts!
Building a tool to track product events and send emails/sequences to your users from the same place. This is the aggregated event view. Roast it! #buildinpublic
Got sick of duct-taping Mixpanel + Brevo to send emails from user events. So I’m building my own thing — track events + send emails in one place. Super minimal. Just shipped the first feature: SDK to push events in the UI. Would love raw feedback: youtube.com/watch?v=cyzhDL…
Been hacking on a tool to send emails based on user events. Got tired of gluing Mixpanel and Brevo together with webhooks. Now I track events and send emails in one place. Super minimal. First feature’s up. Would love your honest thoughts: youtu.be/cyzhDL5k-z8
Change my mind: product managers are either failed founders or failed engineers. While a great product builder is a failed engineer, a failed founder, and a failed marketer. Failures are first attempts in learning
I failed 15 startups until I learned this: Make something YOU yourself want to use & pay for. Stop guessing what others want. We can't read minds & people often don't know what they want. Custdev is a fking scam. If it worked, corporations & startup studios would eat the world
Occasional typos are the true mark of a genus.
🚨 Controversial opinion: who decided transactional emails and marketing emails are different things? 📬 The best marketing emails feel like transactional ones: personal, expected, valuable. 🚫 The worst transactional emails feel like marketing spam. #emails #MarketingTips
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