The Local Newsletter Guy | Ryan Sneddon🍦 @lifeof_scoop
Local newsletter expert. Created Naptown Scoop – Annapolis, MD's most popular media and a six-figure advertising biz. I want to teach you how to do the same. lifeofscoop.co Annapolis, MD Joined December 2019-
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Support like this at 4:47 PM on a Friday is why I'm team @beehiiv And this isn't the first time I've had a problem solved like this The last one was at 11 PM lol
Support like this at 4:47 PM on a Friday is why I'm team @beehiiv And this isn't the first time I've had a problem solved like this The last one was at 11 PM lol
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Can someone at @beehiiv help me lift my two posts in 12 hour limit ASAP? I'm messing around with segments so I needed to send 3 emails and had no idea there was a limit @denk_tweets @danielcberk
Ad words in Naptown Scoop today: 220 Organic words: 1,572 (full of fun, useful info) Yet people complain that it's "packed with way too many ads" Lesson: You can't please everyone. Don't try Build an awesome local newsletter. Have fun. And make some money. It's not wrong
What local newsletter owners have a FB Group they’ve been operating for 6+ months? I want to do a case study for Life of Scoop
What local newsletter owners have a FB Group they’ve been operating for 6+ months? I want to do a case study for Life of Scoop
Non-negotiable tools for local newsletters in 2025 - ChatGPT Plus (or even Pro) - Zapier - Canva Pro - @beehiiv - Notion What am I missing?
Life of Scoop Plus case study coming soon to share how Noah started a permanent light business from a local newsletter and I am STOKED
Life of Scoop Plus case study coming soon to share how Noah started a permanent light business from a local newsletter and I am STOKED
Your local newsletter doesn't just have to share local events If it'll have a big enough interest, feel free to share events a bit further afield Example: We're talking about the Maryland State Fair tomorrow even though it's 45 minutes away
Your local newsletter welcome email is a valuable tool. Use it well
Your local newsletter welcome email is a valuable tool. Use it well
I share the current week's events in my local newsletter every day But on the first of every month, we share the major events for entire month so people can plan ahead People love it. Steal my idea
Underrated local newsletter insight: Don't accept payment via check Get everyone you can on autopay. The rest can make ACH transfers or use a credit card to pay invoices online Only exception: Clients who pay upfront
Lots of folks ask me what local newsletters should publish Equally important is what NOT to publish Crime, politics, self-congratulatory press releases, and gated community drama (GCD) I published GCD this morning and of course, got some details wrong Never should have…
About to double the budget and give it all to the best performing ad for my first local newsletter accelerator client Let's go
hot take: you shouldn't start a local newsletter unless you can spend at least $5k on FB ads If you can't, there's a 99% chance you'll quit before it's big enough to make real money
Curiosity strikes again for the local newsletter Saw an old picture in a Facebook group and learned the sons of the most famous American landscape architect of all time did some fascinating work in Annapolis Awesome story I'm excited to send to my readers tomorrow
Life of Scoop vol.2 just went out - The actual ads I sell at Naptown Scoop - Thoughts on the 6AM City acquisition - An easy content idea anyone can try What should I write about next? Readers dictate the content of Life of Scoop
Struggling to find content for your local newsletter? Just be curious I learned today that the Stag's Leap wine founder is from Annapolis. So I found 6 more icons with Annapolis ties and wrote a story about it for tomorrow Just be curious
Borrowed something from @MrJacobEspi Everyone loved it A reader who lives 30 minutes away even got inspired and posted one for their neighborhood on Facebook (mentioning ours) Highly recommend. Life of Scoop readers see exact prompt Wednesday
I love seeing Life of Scoop Plus members using my ad templates and getting better results than me Not sarcasm. I truly love watching people win
who wants to trade recommendations with Life of Scoop on beehiiv? Got 2,200 readers – all interested in local newsletters
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