Luca @lucainweb3

Portfolio Manager 🧢 @AnimocaBrands · Leading 🌐 @animocafrens · Onboarded thousands to web3 🔮 @ZenAcademy · Thoughts on the web3 creator economy & life 📝 Joined March 2021

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Luca @lucainweb3

15 hours ago

Most people haven’t grasped the full monetization potential of TON yet The possibilities for creators and collectors in the ecosystem will surprise many I interviewed @ManuelStotz, former President of TON Foundation & current Executive Chairman @tonstrat, in this episode of…

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Luca @lucainweb3

18 hours ago

Your reputation is the only asset you can't replace in Web3 You can lose money and earn it back again, but once you lose people's trust it's over I've seen so many people sell out for pennies instead of playing the long game

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Luca @lucainweb3

2 days ago

This week I broke down partnership frameworks with founders that are part of the Incubator of @opencampus_xyz building on @educhain_xyz In Web3, the best partnerships create value for three parties - you, your partner, AND the community you're both serving These founders…

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Luca @lucainweb3

2 days ago

The creator space finally grew up We went from "follow for follow" and random giveaways to creators who actually understand what they're talking about At least until the grifters started coming back to CT

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Luca @lucainweb3

3 days ago

You really can change the trajectory of your life at any given point in time - and Web3 makes this easier than any industry before it Anyone can become a creator, start a service business, or build expertise in the space if they're willing to learn The internet gives you access…

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Luca @lucainweb3

4 days ago

You can either pay 60k to a “KOL” or hire 10 creators for 6k with actual voice in the community The creator rate leak shows what I've been saying for months Most brands still judge creator partnerships on follower count instead of audience quality and genuine alignment I've…

ZachXBT @zachxbt

5 days ago

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Manuel Stotz @ManuelStotz

4 days ago

Thanks 🙏 to @animocabrands, @ysiu & @lucainweb3 for an excellent interview. My longest one so far. Enjoyed the thoughtful questions about the philosophy behind Web3, on the “Why?” we are doing what we are doing - with both a sense of purpose AND a clear profit motive. Both…

Animoca Brands @animocabrands

4 days ago

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Luca @lucainweb3

4 days ago

Remember the creators who sold out for quick cash last cycle? 80% of them are already gone 10% are still lurking around and the remaining 10% are plotting to come back

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Luca @lucainweb3

5 days ago

Europe is paradise for living, but not for working I’ve been spending a lot of time outside this weekend, reflecting on this Don’t get me wrong, Europe is absolutely amazing. I grew up here, and the balance between work and quality of life is unmatched. People live in safety,…

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Luca @lucainweb3

5 days ago

Watching CT creators land huge roles has been wild to see Your audience is your greatest asset as an independent creator Once you join a company, that audience becomes partially theirs Some roles are worth that trade. Most aren't. Make sure you're getting fair value for what…

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Luca @lucainweb3

a week ago

Opportunity most creators are missing: Educational content for Web3 projects targeting Web2 audiences The companies with the biggest budgets need creators who can explain complex concepts simply If you stop focusing on CT and zoom out, you'll find more opportunities

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Luca @lucainweb3

a week ago

Your Web2 experience is more valuable in Web3 than you think The space needs people who understand business fundamentals, and real world problem solving We just got so used to interns making six figures a year that we forgot the fundamentals

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Luca @lucainweb3

2 weeks ago

Being back in Austria talking to friends in corporate jobs reminded me how different the opportunities we have in crypto are Here, the traditional route is working at the same local company for 20 years to maybe reach a senior position Meanwhile, people in their 20-30s in Web3…

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Luca @lucainweb3

2 weeks ago

Heres a red flag in creator deals: "We'll pay you based on performance" Translation: We want you to take all the risk while we take none. Know your worth and be careful working with agencies like these

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Luca @lucainweb3

2 weeks ago

POV: Your new house when ETH hits ATH

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Luca @lucainweb3

2 weeks ago

GM Back in Vienna for a day Beautiful city, ETH at a new ATH, what more could you ask for?

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Luca @lucainweb3

2 weeks ago

GM to all the pengu believers

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Luca @lucainweb3

2 weeks ago

The first level of creator metrics is completely fakeable and I don't know why most teams still judge deals based on follower count Everyone should use multiple data points instead of relying on any single metric, especially surface level vanity metrics

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Luca @lucainweb3

3 weeks ago

The gap between what people claim to be in this space and what they actually do is killing their credibility Its also really cringe when they put fancy titles in their bio to make themselves look good if you're a creator, remove "KOL" in your bio and actually make valuable…

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Luca @lucainweb3

3 weeks ago

If you want to be valuable in the next few years, get good at storytelling - it's becoming the most in-demand skill across every industry Doesn't matter what you're selling or what industry you're in, you'll need to leverage attention and build a connection with your customers…