Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

ex-Google Employee l Expert in Google Ads joinupscale.com London, UK Joined January 2022

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

7 months ago

Your Google Shopping feed is your product’s dating profile. Bad pics? Vague descriptions? No one’s swiping (or buying). Optimize and let Google’s algo play matchmaker.

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

7 months ago

Winning on YouTube Ads in 2025 = AI-driven targeting, short-form dominance & interactive shopping. If your ads don’t grab attention in 5 seconds, you’re burning budget. Adapt or get skipped. #YouTubeAds

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

7 months ago

Google Demand Gen campaign changes Q1 2025 ✅ YouTube Shorts-only targeting 🎯 ✅ Vertical 9:16 image ads 📱 ✅ Auto video shortening 🎥 ✅ Product feed integration for retailers 🛍️ ✅ Video Action Campaigns phasing out in 2025 ⏳

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

7 months ago

🚀 Scaling with Google Ads? Go global the smart way: 🌍 Find high-opportunity markets (Google Trends + Market Finder) 🗣 Localise ads & landing pages (don’t just translate!) 🎯 Optimise bids & keywords per region 📊 Use Smart Bidding + audience targeting 🔄 Test & scale

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Make sure you’re exercising more than you watch other people exercise

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Use Seasonality Adjustments for your Google Ads account during the Black Friday period.

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Black Friday in 5 weeks today. Are your Google Ads campaign ready?

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Joe Dejene | Ad Creatives 👑 @joedejene

3 years ago

My secret client acquisition method revealed: I used this outreach doc to go from $0 to $10/mo in 2019. 40% close rate after first call. If I did it, anyone can do it. RT + comment “client” and I’ll DM you the whole system. (Must be following, 300 spots only)

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Alex Berman 👑 Galadon @alxberman

3 years ago

I wrote 50 unique cold email templates We were going to charge $99 for these but you can have them for free RT this tweet and I'll send you access (Must be following)

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Berlin bound

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Having freedom to think on a daily basis is essential.

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

It still makes sense to have Pure Brand Search Campaigns on eCPC with Exact Phrase Match. Aim for 95% (and above) Search Impression Share. #googleads #googlesearch

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

"Shiny Object Syndrome" is constantly being distracted by pursuing new opportunities and ventures. Stay focused folks.

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Aim to have more than 5 asset groups in performance max

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

The universe will pay whatever price you ask of it. Set your expectations.

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Great Places for Remote Working: - Istanbul, Turkey - Madeira, Portugal - Budapest, Hungary - Medellin, Colombia - Gran Canaria, Spain

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

You can be great at anything, but you can’t be great at everything.

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Google Ads Tip: Supplemental Feeds in Merchant Centre can be the most effective way to optimize Shopping Campaigns

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Luke Bright l The Google Ads Chap l ex-Googler @lukebright_ppc

3 years ago

Google Ads Bidding Tip: Start with Maximize Clicks then move to Target CPA or Target ROAS. But only once you have at least 15 conversions over the past 30 days!