Luma Research @lumaresearch
We are a specialist brand and communications insights agency. We use our expertise in human understanding and marketing to help you achieve your business goals. lumaresearch.com Global Joined April 2020-
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Our research confirms the new vaccine campaign from the arts community is spot on - it will cut through and leave people feeling more positive about getting the vaccine. youtube.com/watch?v=fDfug3…
Luma have the snacks out and volume turned up! We will be testing over 30 ads from this year’s Super Bowl to add to our annual Super Bowl study. Stay tuned for more updates and get in touch if you would like a report of our final insights.
Meat & Livestock Australia's annual Lamb ads are highly anticipated, and this year's edition didn't disappoint. Check out our findings and summary of its humour and intriguing storyline: lumaresearch.com/single-post/ma…
Love it or hate it? What do regular Australians think of this year's Australia Day ad's approach? Read Luma's analysis here: lumaresearch.com/single-post/au…
A great ad by @Hyundai to start 2021. This light-hearted and humorous ad showcases the benefits of using celebrity cameos in advertising. #creativeadvertising #adoftheweek
Last Day of Insights! For our last day we have complied a neat summary of all the ads we tested, and outlined out 5 key tips for the perfect Christmas ad.
Here is our second last insight! People want to be happy at Christmas, and ads should help this happen!
Day 10 Insight! Christmas is all about giving, and consumers want to see this. Most consumers want to see brands supporting social causes at Christmas!
See our Day 9 Christmas Insight! There was one topic that ads just couldn't miss this year. We found 'Family' was the second strongest driver of positive sentiment in Christmas ads.
Day 8! People like original content that stands out. This brand does so year on year!
Day 7 of Insights! Our study found brands were consistently trying to put too much into their ads. Keep it simple and easy for the consumer to follow!
Its been a tough year, with pandemic this and Covid that. Do consumers want to hear about the pandemic in advertising? The answer might be surprising
We are back with Day 5 of Insights! This year's Christmas ads were great at getting people's attention and certainly inspired positive feelings. But most missed a key point. They didn't show consumers why they should choose brand A over any other brand.
We hope everyone's December is off to a good start! Here are our day 4 insights! We found branding to be one of the most overlooked components in 2020's Christmas Ads. If consumers can't name the brand after seeing the ad, then there is a serious problem on our hands!
Third day of Insights! It's been a tough year and almost a third of people intend on spending less this Christmas. But it's not all bad news, we found there are still ways to connect people with your brand!
Here is our second day of insights! Humour, attention and casting are vital for getting people's attention. These stats show what we found from this years Christmas Ads.
Here is the first finding of our 12 Days of Luma Insights Report! In the theme of Christmas Spirit, we thought we would share some of our favourite 2020 Christmas findings with you! See our page for more! #Lumachristmasinsights #12daysofchristmas
For the love of dogs! @pedigree never fails to impress with light-hearted and cut-through ads. #advertising #dogsoftwitter #pedigree
A clever approach by @VWGroup, showcasing the capabilities of their vehicle without the stereotypical format. #creative #advertising #volkswagen
We may have missed a lot this year, but there's still time! Myer creates a catchy, inclusive and clever ad for this year's Christmas campaign. #jingle #advertising #celebrations
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