Nate Martins @martin_plural
Head of Content @firstround. Prev: Marketing Partner @foundationcap, early @notionhq. MFA in writing @usfca. Snacks with the fridge door open. San Francisco, CA Joined October 2012-
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Nate Martins retweeted
ClassDojo first built a network. Then they built a business. Most edtech companies think schools are their end customer, but @samchaudhary_ , co-founder and CEO of @ClassDojo, had conviction they should build for parents, students and teachers. Then a conversation with LinkedIn…
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Nate Martins retweeted
Founders building in stealth know that “Are we ready to launch?” isn’t a simple yes-or-no question. @clairetbutler calls this sliding scale the seesaw of launch readiness. On one side, you can only come out of stealth once, so you want your product and messaging to be perfect.…
Nate Martins retweeted
Nate Martins retweeted
There's been a lot of takes floating around about the "95% of AI pilots are failing" stat. With @firstround's Applied Intelligence, we're dedicated to bringing you the optimistic yet unvarnished stories of companies that *are* getting AI to work in production. Some are well…
Nate Martins retweeted
In 2012, @a85 built a Chrome extension to tidy up his APIs for side projects. That personal hack would later become @getpostman, a $5B platform used by over 40 million developers. On In Depth, @brettberson sits down with Abhinav to explore what it means to build an enduring…
Nate Martins retweeted
What excites me about Applied Intelligence is we’re telling all the stories, not only the big names, but also the quiet and often scrappy companies unlocking huge impact with AI. Case in point: @Linktree_ and how they’re putting AI to work.
Nate Martins retweeted
Going into 2025, @Linktree_ faced a choice: aggressively scale headcount to build against their ambitious roadmap, or stick to their culture of staying lean (<200 people) and bet on AI. They chose the latter. The results more than halfway into the year: - Headcount still steady…
Nate Martins retweeted
Every founder has a horror story about payroll, compliance, and benefits. Random government letters, surprise fines, state registrations you didn’t know about, health plans randomly canceled. There’s all these “modern” payroll/HR platforms out there to help, but they still make…
Nate Martins retweeted
Cameron Adams, @canva co-founder and CPO, details the onboarding process that was an early unlock for user retention.
Nate Martins retweeted
Thirteen years ago, I founded @Color without any experience in healthcare. Learning a new industry as you build requires you to constantly revisit your assumptions. On the @firstround Review, I share what I’ve learned from our years-long iterative building process, from the…
Nate Martins retweeted
Nate Martins retweeted
Stop talking to customers like they’re your investors. @emilykramer has seen too many early-stage startups copy the same lofty language they used in their pitch deck onto the homepage of their website, leaving prospects confused about what they actually do. But you don’t have…
Nate Martins retweeted
Don’t ship your pitch deck to your website. And what to do instead: review.firstround.com/how-to-adapt-y… Can't tell you how many times I've suggested shifting visionary 10 year plan stuff to the about page to keep a homepage focused on what a product does for customers. Thanks @emilykramer!
Nate Martins retweeted
Don’t ship your pitch deck to your website. As an advisor to dozens of early-stage startups, @emilykramer has seen many founders make this marketing mistake: using the same story they told to investors to explain what they do to customers. “Your pitch deck might have helped you…
Nate Martins retweeted
Here’s how @adamguild knew he’d found product-market fit for @owner: He faced a firehose of inbound demo requests. The pandemic had wiped out the company’s bootstrapped revenue practically overnight. So Guild scrapped the original product, a website builder optimized for…
Nate Martins retweeted
Nate Martins retweeted
Mercury co-founder and CEO @immad on the dangers of copy-and-pasting startup advice to your own company
Nate Martins retweeted
Nate Martins retweeted
Nate Martins retweeted
Being cost conscious is one of Applied Intuition’s values. Here’s what co-founder and CEO @qasar believes that unlocks for the company.
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