Wanted to show you this sweet bit of liquid inside of @kit 💧 A little context... I have two offers for my productivity list. A course for $149-249 and a $9 tripwire offer. I use this in multiple newsletters per month to make offers or recommendations based on purchase history. If someone has already purchased the course, I send them a direct lesson link or an invitation for coaching. If someone purchased the tripwire, I send them an offer to upgrade their purchase at a discount. If someone has not yet purchased, I can pitch either product. In this case I'm running a Labor Day special on the course, but next week I can downsell that segment only to the tripwire offer. This means I can send one email with multiple CTAs that are relevant to their needs and purchase history. I could also do this with interest tags, e.g. if someone is interested in goal setting they get one CTA, but if they're interested in time management they get another. If you're not using liquid in Kit, you're missing out!

@mattragland @kit no brainer! so many people leave so much on the table as the right message doesn't arrive to the right people at the right time exploring an idea around this atm for b2b saas

@mattragland @kit geez that's smart. I know my tags have been multiplying and I've collected a lot of data, but this is the first time I've seen how it can help get the right offer to the right people. Thanks for sharing!