Matthew Smith @mattsmithetc
Head of data journalism at @YouGov. Formerly digital comms at @policy_exchange, @unisontweets London Joined October 2010-
Tweets6K
-
Followers3K
-
Following751
-
Likes3K
Sympathetic as I am to the broader point here, to choose at age 25 to rent for £1,900 a month in Zone 2 is fucking mental
Sympathetic as I am to the broader point here, to choose at age 25 to rent for £1,900 a month in Zone 2 is fucking mental
YouGov's first MRP since the 2024 election shows a hung parliament with Reform UK as the largest party and the Tories pushed into fourth place Reform UK: 271 (+266 from 2024) Labour: 178 (-233) Lib Dems: 81 (+9) Conservatives: 46 (-75) SNP: 38 (+29) Greens: 7 (+3) Plaid: 7 (+3)…
Measuring the Mandela effect in the UK: 49% of Brits recall Colin Firth's Mr Darcy emerging wet-shirted from a lake, even though it never happened, and 38% remember Walkers Salt and Vinegar crisps coming in a blue packet, which they never did For other 'Mandela effect' false…
The government are currently about as popular (17% approval) as dimming the sun (18%)
These are perfectly consistent. If 25% of your countrymen say they want to work in manufacturing, it isn't hypocritical at all to say the country would be better off if they did without wanting to do so yourself.
These are perfectly consistent. If 25% of your countrymen say they want to work in manufacturing, it isn't hypocritical at all to say the country would be better off if they did without wanting to do so yourself.
Invisibility is IMO an objectively terrible choice.
Americanisms are increasingly being adopted by younger Britons % of 18-24 year olds typically using... Vacation: 14% (+13 vs over-65s) Pronounce 'Z' as 'zee': 16% (+10) - when used in 'Gen Z': 71% (+56) Truck: 36% (+28) Ass: 37% (+26) Movie: 40% (+32) Checkers: 43% (+42)…
Ah yes, The Killing Fields, the perfect movie to cushion the end of the weekend and ease the passage into Monday
Shakespeare couldn’t even get Richard III into the bottom five
“It looked like millennials were much less into [democracy] in 2008, but since then, they’ve come nearly completely into line with the rest of the adult population” @BobbyDuffyKings in @guardian on recent claims that Gen Z are disillusioned w/ democracy theguardian.com/society/2025/f…
The number of Britons saying the UK was right to vote to leave the EU has hit its lowest level since the referendum, ahead of the fifth anniversary of Brexit on Friday Right to vote to leave: 30% (-3 from Nov) Wrong to vote to leave: 55% (=)
“I hate this man” “Ignore him” “Fgs” Here’s how police reacted to my questions about alleged electoral offences in Leicester last year We wanted to get to the bottom of claims/counter claims following the race Privately they plotted to stop scrutiny thetimes.com/article/5aeb74…
🦖 What is Britain's favourite dinosaur? T-Rex: 30% Stegosaurus: 12% Triceratops: 11% Diplodocus: 10% Velociraptor: 7% Brontosaurus: 4% Pterodactyl: 3% Brachiosaurus: 2% Ankylosaurus: 2% Spinosaurus: 2% yougov.co.uk/society/articl…
Latest insights from our AI Topic Quantifier tool, which analyses open text survey data - respondents answering questions in their own words - and categorises answers into common themes and ideas. The findings here confirm that 2024 was a “change” election, in every sense.
Latest insights from our AI Topic Quantifier tool, which analyses open text survey data - respondents answering questions in their own words - and categorises answers into common themes and ideas. The findings here confirm that 2024 was a “change” election, in every sense.
Counterpoint x2: tax rises and government plans are not the big stories, according to YouGov’s AI-powered cut through tracker. Budget is the main show in town for just 5% of Brits. For only 2% is it taxes specifically. Middle East conflict and Liam Payne’s death dominate.
Counterpoint x2: tax rises and government plans are not the big stories, according to YouGov’s AI-powered cut through tracker. Budget is the main show in town for just 5% of Brits. For only 2% is it taxes specifically. Middle East conflict and Liam Payne’s death dominate. https://t.co/D3EwFpbsqd
What is the one news story Britons say they have heard the most about in the last few days (asked 17-18 Oct, top 5 shown) Conflict in the Middle East: 30% Liam Payne passing: 27% October budget: 5% Criticisms of the Labour government: 4% Labour economic / tax policies: 2%…
Keir Starmer is now as unpopular as Nigel Farage Net favourability scores Nigel Farage: -35 Keir Starmer: -36 Rishi Sunak: -42 Select cabinet ministers Angela Rayner: -25 Rachel Reeves: -29 Yvette Cooper: -16 David Lammy: -19 yougov.co.uk/politics/artic…
I'd missed this by @mattsmithetc. Fascinating. yougov.co.uk/politics/artic…
But it misses fundamental differences. @mattsmithetc has some great stats: 51% of Reform voters said rioters’ sentences were too harsh vs 20% of Tories yougov.co.uk/politics/artic… They are 20pts less favourable towards Charles, 40pts more favourable to Trump yougov.co.uk/politics/artic…

Sam Freedman @Samfr
151K Followers 1K Following Writes the UK's most popular politics Substack (https://t.co/bcjXR0ncfL). New book - "Failed State" - now out https://t.co/uPuWlb39R3.
John Burn-Murdoch @jburnmurdoch
481K Followers 6K Following Columnist and chief data reporter @FinancialTimes | Stories, stats & scatterplots | Senior fellow @LSEdataScience | [email protected]
Stephen Bush @stephenkb
141K Followers 7K Following Associate editor and columnist @FinancialTimes. Tweet about politics, policy, culture, nerd stuff. Tongue mostly in cheek. Get my newsletter here 👇
jonn elledge is mainl... @JonnElledge
52K Followers 7K Following author, columnist, bestselling author (seriously). @newstatesman @theneweuropean @ohgodwhatnowpod. barely here these days, fewer nazis on bluesky.
Rob Ford (Not the Can... @robfordmancs
45K Followers 3K Following Politics Prof, author "The British General Election of 2024" (& 2019), "Brexitland" Senior Fellow @UKandEU "The Swingometer" - https://t.co/I4x2VwsRoF
John Rentoul @JohnRentoul
151K Followers 534 Following Chief Political Commentator, The Independent; visiting professor, King’s College London. Author with Jon Davis, Heroes or Villains? The Blair Govt Reconsidered
Sunder Katwala @sundersays
39K Followers 11K Following @britishfuture. Author How to be a Patriot https://t.co/2mVuOhKhxi Posting more under bluer skies now https://t.co/58yFpmYU8o
Robert Colvile @rcolvile
60K Followers 3K Following Director of @CPSThinkTank, EIC of @CapX, Sunday columnist for @thetimes, author of 'The Great Acceleration'. Politics, policy and parenting.
Chris Curtis MP @chriscurtis94
38K Followers 2K Following No longer spending much time around here. You can find me on b**es*y, details in my pinned tweet.
Matt Chorley @MattChorley
117K Followers 3K Following Politics live from Westminster: weekdays from 2pm on @bbc5live. See me live in November👇
Tim Bale @ProfTimBale
50K Followers 4K Following aka @timbale.bsky.social Teach politics at @QMPoliticsIR. New book: "The Conservative Party After Brexit: Turmoil and Transformation"
Jim Waterson @jimwaterson
260K Followers 3K Following Rarely check X, try Bluesky...Journalist. Editor of @London_centric, a modern news outlet for London. WhatsApp me: +447760993558, https://t.co/SbRXlWSfIC
James Ball @jamesrbuk
84K Followers 6K Following Tech, policy, politics | Political editor @TheNewWorldMag | Fellow @Demos | Advisory Council @NewDiplomacyUK | Author | Personal account.
Ben Walker (@bwalker.... @BNHWalker
27K Followers 2K Following Co-Founder of @BritainElects. Senior Data Journalist for the @NewStatesman. Borough Councillor for Chester's city centre, West Cheshire
General Boles @GeneralBoles
27K Followers 2K Following
Paul Waugh MP @paulwaugh
212K Followers 11K Following Labour and Co-Operative MP for Rochdale. Email me on: [email protected] Also here: @paulwaughmp.bsky.social https://t.co/pde31rd7Pq
Philip Cowley @philipjcowley
28K Followers 976 Following Professor of Politics, @QMPoliticsIR . The J stands for Joined Twitter Too Late To Be Called @PhilipCowley. Or John.
Patrick English @PME_Politics
10K Followers 4K Following Director of Political Analytics and MRP guy @YouGov. Polling, elections, data science, R, column inches. Visiting fellow @MethodologyLSE. PhD. All views my own.
Daniel Finkelstein @Dannythefink
411K Followers 3K Following Times columnist, Conservative peer, Director Chelsea FC, Chair @cfcfoundation, Dad of 3. Author of Hitler, Stalin, Mum & Dad https://t.co/ZmwCBbSMrv
Gail @gandygail90
334 Followers 3K Following
Cora O'Hara @CoraHara52168
49 Followers 3K Following
KatherineMay @9T1x1oakAZ2jM7
35 Followers 2K Following
Socialist Woker @SocialistWoker
203 Followers 1K Following Scottish. Interested in politics, history, psychology, sociology, horror, sci-fi, art and woodworking. Blue-collar, working class zero.
chloé goudenhooft @chloegouden
912 Followers 2K Following UK Correspondant @lopinion_fr @JDAofficiel @lesoir. Fascinée par le spectacle permanent de la politique britannique.
Soashore @SoashoreP3Nta_
62 Followers 1K Following
PolyDreamer @AlfBaumbac7582
14 Followers 644 Following ⚡ Tr ansform Assets Fast! Securely Aim for 50-100k USDT Daily Income. Rapid, High-Yield Earning Process. Farm with Confidence Today! 💰🛡️
Dr Amanda Ramsay 💙... @AmandaRamsay
5K Followers 7K Following Writer/researcher Dr UWE Bristol @RoyalStatSoc Fellow. #CFC ⚽️ 🔴 Parly work inc. : TUs, MPs, UK Press. Member @TheTroubleClub
Steven Fahey @SJFahey
189 Followers 2K Following
Seausarn @Seausarnr9tsTl
128 Followers 5K Following
Isabella Matthew @MatthewIsa92468
8 Followers 625 Following
Joseph Dinnage @jcdinnage
757 Followers 2K Following Deputy Editor @CapX | Views my own | [email protected]
Gregory Stone @greg_ston82938
205 Followers 4K Following 🇩🇪living in 🇮🇪 | company manager | @capitalexpertise @Dublincity.
Amos Koech @amoskoech67890
47 Followers 1K Following
Cat Hobbs @CatHobbs
10K Followers 4K Following Founder/director of @We_OwnIt. Loves public services. Campaigning for public ownership, against privatisation.
The Diversity Dashboa... @Diversityjobs4u
5K Followers 7K Following The Diversity Dashboard is the online #diversity #jobsboard and works as a conduit between Employers and Talent. #DiversityandInclusion #jobsite #recruitment
Dr Alejandro Sanchez @logomachist
510 Followers 4K Following Human Rights Lead at @NatSecSoc working to protect children from ritual genital cutting. Retired NHS doctor • Medical Ethics & Law MA @KingsCollegeLon
Viv Jones @vivsjones
1K Followers 4K Following Podcast producer and broadcast journalist with BBC Long Form Audio. Series producer X Man: The Elon Musk Origin Story and The Lazarus Heist S2
Michelle Ravenor @MichelleRaven0r
42 Followers 200 Following Policy Officer @IndependentAge (views and typos my own)
Reshoysl @ReshoyslNhC1
40 Followers 997 Following
Bithurt @BithurtzuJ
105 Followers 2K Following
Caroline Nevitt @carolinenevitt
1K Followers 1K Following Head of Design and UX @financialtimes Visual and Data Journalism team, formerly @WolffOlins
A. Clapa @a_clapa
2 Followers 34 Following
Callum Hunter @Callum_L_Hunter
1K Followers 1K Following Associate Director | @focaldataHQ | Work featured in @DailyMail @Spectator @thetimes @LabourList @WSJ
Clara Garcia @claragrcia
359 Followers 1K Following
Sam Learner @sam_learner
3K Followers 2K Following graphics journalist @ftdata @ft visual storytelling team
Chitralekha Basu @chitbazoo
2K Followers 4K Following Assistant Professor of Empirical Democratic Theory @CompPolCologne. @RochesterPolSci PhD. She/her.
Sorana Horsia @soranahorsia
271 Followers 2K Following Journalist, Editor, atm figuring out Social Media Journalism with GenZette | Eastern Europe | words in @RFERL @FRANCE24 @euobs @govanhill_mag | @sciencespoedj
BOOST WITH AI @boostwithAI
866 Followers 1K Following AI based business development company| Constantly exploring new opportunities|Helping you grow|Let's connect and grow together!
TimS @TimS35357177261
404 Followers 7K Following
Dan Clark @Dan_Clark5
2K Followers 894 Following Senior Graphics Journalist @FT. Formerly @TheTimes @TheSundayTimes
Andrew Lilico @andrew_lilico
7K Followers 243 Following Economist PhD, formerly taught philosophy at university, dabbles in politics writing, likes maths models, keen on terraforming Mars.Sean Fitzsimons @CroydonSean
3K Followers 5K Following Labour & Co-op Cllr for Addiscombe West, Croydon. Promoted by Croydon Labour Party, 43 Blackhorse Lane, Croydon, CR0 6RT
Calum Weir @CWP_Weir
2K Followers 1K Following Research Manager at Labour Together 📈 Opinions all my own - He/Him
Jade Wizzair Supervis... @_Jadewizzair
0 Followers 27 Following
AUKUS Forum 🇦🇺�... @AUKUSforum
2K Followers 7K Following AUKUS is a trilateral security pact between Australia, the United Kingdom, and the United States, announced on 15 September 2021. Moderated by @MrMichaelSharpe
William Kedjanyi @KeejayOV3
7K Followers 8K Following Cavorter & Havenite. Head of Political Content & sports previewer/enjoyer for @StarSports_Bet + @RPWeekender political columnist!
Guy Stallard 🇺🇦 @Guy_Stallard
6K Followers 1K Following Hoping for cross party support for Living Wage plus polite political debate All views are my own & nothing to do with my employer or any charities I support
Sean @seandsmyth
3K Followers 5K Following #LabourDoorstep aficionado. Bristol Rovers for my sins. Gloucestershire Cricket. Motorsport, Eurovision, Sad Girl Music. London’s biggest Bristol politics nerd.
Katie Finlayson @katief1978
1K Followers 2K Following Home educator, CoG, helper. Trying to make the world a little bit better starting from home. Working with HEQA to help home edders with exam access.
James @JamesHole02
0 Followers 245 Following
John Burn-Murdoch @jburnmurdoch
481K Followers 6K Following Columnist and chief data reporter @FinancialTimes | Stories, stats & scatterplots | Senior fellow @LSEdataScience | [email protected]
Jim Pickard 🐋 @PickardJE
228K Followers 5K Following Deputy Political Editor, Financial Times: Political Journalism team award 2019 (Corbyn’s Labour) & 2021 (Greensill Capital)
Stephen Bush @stephenkb
141K Followers 7K Following Associate editor and columnist @FinancialTimes. Tweet about politics, policy, culture, nerd stuff. Tongue mostly in cheek. Get my newsletter here 👇
jonn elledge is mainl... @JonnElledge
52K Followers 7K Following author, columnist, bestselling author (seriously). @newstatesman @theneweuropean @ohgodwhatnowpod. barely here these days, fewer nazis on bluesky.
Rob Ford (Not the Can... @robfordmancs
45K Followers 3K Following Politics Prof, author "The British General Election of 2024" (& 2019), "Brexitland" Senior Fellow @UKandEU "The Swingometer" - https://t.co/I4x2VwsRoF
John Rentoul @JohnRentoul
151K Followers 534 Following Chief Political Commentator, The Independent; visiting professor, King’s College London. Author with Jon Davis, Heroes or Villains? The Blair Govt Reconsidered
Sunder Katwala @sundersays
39K Followers 11K Following @britishfuture. Author How to be a Patriot https://t.co/2mVuOhKhxi Posting more under bluer skies now https://t.co/58yFpmYU8o
Robert Colvile @rcolvile
60K Followers 3K Following Director of @CPSThinkTank, EIC of @CapX, Sunday columnist for @thetimes, author of 'The Great Acceleration'. Politics, policy and parenting.
Chris Curtis MP @chriscurtis94
38K Followers 2K Following No longer spending much time around here. You can find me on b**es*y, details in my pinned tweet.
Matt Chorley @MattChorley
117K Followers 3K Following Politics live from Westminster: weekdays from 2pm on @bbc5live. See me live in November👇
Tim Bale @ProfTimBale
50K Followers 4K Following aka @timbale.bsky.social Teach politics at @QMPoliticsIR. New book: "The Conservative Party After Brexit: Turmoil and Transformation"
Jim Waterson @jimwaterson
260K Followers 3K Following Rarely check X, try Bluesky...Journalist. Editor of @London_centric, a modern news outlet for London. WhatsApp me: +447760993558, https://t.co/SbRXlWSfIC
James Ball @jamesrbuk
84K Followers 6K Following Tech, policy, politics | Political editor @TheNewWorldMag | Fellow @Demos | Advisory Council @NewDiplomacyUK | Author | Personal account.
Ben Walker (@bwalker.... @BNHWalker
27K Followers 2K Following Co-Founder of @BritainElects. Senior Data Journalist for the @NewStatesman. Borough Councillor for Chester's city centre, West Cheshire
General Boles @GeneralBoles
27K Followers 2K Following
Jessica Elgot @jessicaelgot
109K Followers 3K Following deputy political editor at the @guardian 📧 [email protected] 📸 by @StefanRousseau
Anand Menon @anandMenon1
60K Followers 6K Following Director @ukandeu Bitter and twisted observer of politics. ‘Not yoda’ (DC) ‘Slightly matey politics don' (Q. Letts) Trustee, @fullfact #LUFC
Tom Whipple @whippletom
33K Followers 3K Following Science at The Times - https://t.co/kVd33Ce0aM My book: about boffins, derring do and the radio war https://t.co/za2mmy25r5
Nadieh Bremer @NadiehBremer
47K Followers 550 Following Award-winning Data Visualization Designer | Founder of Visual Cinnamon | Graduated Astronomer ✨ | Author of "CHART" & "Data Sketches" | 🇳🇱
Lord Norton of Louth @LordNortonLouth
12K Followers 8K Following Professor of Government at the University of Hull. Dedicated to study of Parliament, comparative legislatures, the constitution, and the Conservative Party.
Saloni @salonium
32K Followers 2K Following Co-founder & editor @WorksInProgMag. Writer, Scientific Discovery. Podcaster, Hard Drugs. Advisor, @open_phil. // Prev @OurWorldInData. 🏳️🌈
SWLA @swlanaturaleye
3K Followers 204 Following The Society of Wildlife Artists. Home of art inspired by the natural world. Established 1964. Annual show at London's Mall Galleries. Supports emerging talent.
Patrick Sturgis @patricksturg
5K Followers 2K Following Prof Department of Methodology LSE. Research methods, surveys & polling, whingeing about West Ham. tweeting in a personal capacity.
Aubrey Allegretti @breeallegretti
35K Followers 1K Following Chief Political Correspondent for The Times. Also: @SPAjournalism trustee, @KXSteelers player and #LFC fan 🏳️🌈
Eleni Courea @elenicourea
17K Followers 2K Following Political correspondent @guardian. Previously @politicoeurope @thetimes 🇨🇾 Get in touch — contact details in pinned tweet 👇
Scarlett Maguire @Scarlett__Mag
6K Followers 3K Following 🇬🇧🇺🇸🌎politics + polls 📝📺🎤 | Founder + Director, Merlin Strategy | @StrategyMerlin [email protected]
Information is Beauti... @infobeautyaward
16K Followers 1K Following The year's finest data visualization & infographics, judged by the public and a panel of 40+ dataviz experts. Presented by @DataVizSociety.
caroline wheeler @cazjwheeler
23K Followers 2K Following Political Editor of The Sunday Times. News addict, author, wife, mum of three. Journalist of the Year 2024. [email protected]. Northbanktalent
Mhari Aurora @MhariAurora
11K Followers 5K Following Sky News Breakfast Political Correspondent, previously @thetimes | Got a story? DM me 📲 or email me 📩 [email protected]
Ursula Esling @Uschlett
1K Followers 1K Following Maker of crafts, lover of giggles. Opinions my own but mostly shamelessly retweeted from people funnier and cleverer than me
Arj Singh @singharj
19K Followers 5K Following Deputy Political Editor @theipaper. LUFC. [email protected] Got a story, tip or just fancy a chat? DMs open.
Marios Richards @MariosRichards
2K Followers 1K Following Frequently wrong. Please correct (effort involved appreciated). Experiments with Data Visualisation: https://t.co/F3XqbLGYfZ
Electoral Calculus @ElectCalculus
26K Followers 151 Following Electoral Calculus (https://t.co/4i0ISPybeH) is a quantitative political consultancy, well-known for its website of election predictions and data.
PoliticsJOE @PoliticsJOE_UK
255K Followers 855 Following @JOE_co_uk approve this message. Support our work 👇
Ava-Santina @AvaSantina
133K Followers 3K Following Political Correspondent @PoliticsJOE_UK @JOE_co_uk | Formerly @LBC | Instagram @avasantina_
Oli Dugmore @OliDugmore
50K Followers 3K Following I excel in both content and deliverance. Used to be @PoliticsJOE_UK, now @JOE_co_uk
Twonks @twonkcomics
27K Followers 128 Following Official Twonks page. Comics and cartoons by Steve Nelson @snelse_ Manager: [email protected]
Viv Jones @vivsjones
1K Followers 4K Following Podcast producer and broadcast journalist with BBC Long Form Audio. Series producer X Man: The Elon Musk Origin Story and The Lazarus Heist S2
Chris Humphris @ChrisChatsStuff
1K Followers 788 Following Producer of Evenings on @LBC Radio. Often found on a bike in East Surrey or Mid Sussex.
Paul Bradshaw @paulbradshaw
26K Followers 11K Following Award-winning data journalist; MA Data Journalism @BCUJournalism https://t.co/pHkEYPmJX0 Books: https://t.co/EysHxk3tFz
EPOP @psaepop
2K Followers 435 Following Political Studies Association Specialist Group on Elections, Public Opinion and Parties
Andy Lawton @ABLPoli
1K Followers 350 Following Data Analyst with a keen interest in polling and elections BSky 🦋: https://t.co/7oLdilwVaC Non-politics account: @andlawton
Caroline Nevitt @carolinenevitt
1K Followers 1K Following Head of Design and UX @financialtimes Visual and Data Journalism team, formerly @WolffOlins
Tristan Kirk @kirkkorner
24K Followers 2K Following Courts correspondent for the Evening Standard @standardnews Occasional commentator, professional know-it-all Bluesky @kirkkorner https://t.co/nsnnRas8es
Callum Hunter @Callum_L_Hunter
1K Followers 1K Following Associate Director | @focaldataHQ | Work featured in @DailyMail @Spectator @thetimes @LabourList @WSJ
Niko Kommenda @niko_tinius
3K Followers 1K Following climate graphics reporter @washingtonpost | senior fellow @jschofieldtrust | alum @ft & @guardian | austrian
Sam Joiner @samjoiner
7K Followers 1K Following Visual stories and investigations editor @FT | Formerly @thetimes @guardian @microsoft
Sam Learner @sam_learner
3K Followers 2K Following graphics journalist @ftdata @ft visual storytelling team
Grace Blakeley @graceblakeley
197K Followers 3K Following I’ve been shadow banned on X 👀 if you want to see my stuff it’s all on Insta (@grace.blakeley) and Substack https://t.co/qjLPvHaaMV
Dan Clark @Dan_Clark5
2K Followers 894 Following Senior Graphics Journalist @FT. Formerly @TheTimes @TheSundayTimes
Andrew Lilico @andrew_lilico
7K Followers 243 Following Economist PhD, formerly taught philosophy at university, dabbles in politics writing, likes maths models, keen on terraforming Mars.
Daniele Palumbo @Danict89
4K Followers 1K Following Senior Intelligence analyst, Data & Investigative Journalist Account paused. Let's keep in touch on @bluesky here https://t.co/kZFgEZbFaD
Criminal Pints @Criminalpints
3K Followers 19 Following posting pints some would consider to be war crimes. Dms are open, do your worst 🍻🤢 @theultimatepint
Calum Weir @CWP_Weir
2K Followers 1K Following Research Manager at Labour Together 📈 Opinions all my own - He/Him
Patrick Flynn @patrickjfl
7K Followers 1K Following Data Journalist @focaldataHQ. Also on 🦋. (he/him) 🏳️🌈 [email protected]
Giovanna Coi @gi_coi
851 Followers 1K Following EMEA Economic data news editor @business and garden-variety millennial
Aisling @aisling_oconn
187 Followers 525 Following