Kevin McDonnell @mcdonnellk3
Chairman / CEO Coach & Advisor / Author - I help ambitious Technology and Healthcare CEOs successfully scale themselves, their teams and their business. linkedin.com/in/kevinmcdonn… Learn more 👉 Joined October 2018-
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Most HealthTech startups don’t fail because of bad tech. They fail because they never figured out who signs the cheque.
Most founders aren’t sunk by icebergs. They drown in teaspoons of water. It’s not the one big mistake. It’s the daily dribble of unchecked habits disguised as “harmless.” Death by a thousand rational decisions.
The higher you climb, the fewer people say: “That’s a terrible idea.” A good CEO coach restores that rarest of boardroom virtues. Honest disagreement.
Healthcare AI fails because it ignores human friction. No one uses tools that make care harder. linkedin.com/posts/kevinmcd…
You built it to win. Now you feel stuck. And success is the thing that trapped you. linkedin.com/feed/update/ur…
You finally exited. Now you feel invisible. Freedom isn’t as fulfilling as you thought. linkedin.com/feed/update/ur…
Every HealthTech deck says “we improve patient outcomes.” Most can't show audited realisable savings. In NHS land, anecdotes don’t pay. Procurement doesn’t buy hope. They buy what’s already proven, preferably twice, and by someone else.
HealthTech startups don’t sell software. They sell postponed NHS decisions. Until you learn how to navigate inertia with painful precision, you'll waste 18 months proving a point nobody asked for.
HealthTech isn’t B2B. It’s B2Bureaucracy. You’re not selling to customers. You’re surviving a committee. You win by understanding the real org chart: who signs, who blocks, and who just likes meetings.
Integration isn’t a feature in HealthTech. It’s survival. If your product adds clicks, steps, or logins - you’ve lost. Real integration means: No new dashboard, No friction. If it’s not embedded in workflow, adoption will always be slower.
AI in HealthTech isn’t innovation. It’s commodity fast. Product is the easy part. Distribution is the graveyard. Payers don’t buy code. They buy proof. Show outcomes.
You don’t have a HealthTech startup problem. You have a GTM problem. Scaling clinical distribution is different. Clinics aren’t SaaS buyers. Selling is B2B2C at scale. Stop pitching features. Start solving risk.
The person who makes the least noise wins the loudest. They know information flows. They know how to filter. Noise is leverage loss. Focus is leverage gained. Curate better. Think sharper. Act smaller. Results compound. Always.
Most 7-figure founders I know sound incredibly boring now. They’re not chasing dopamine. They’re chasing compound gains. Same routines daily. They print cash quietly. No flexing. No validation. No need. They win. Forever.
You’ll never build wealth copying people playing a different game. They’re optimising for status. You’re optimising for cash. Stop confusing goals. Play YOUR game relentlessly. Ignore the noise. Stay patient. Stack skills. Own equity. Freedom wins.
The CEO’s role is not what you expected. It’s not about control. The best CEOs remove bottlenecks and unblock progress. They don’t chase power, they distribute it. They don’t hoard decisions, they enable them. They don’t dictate, they empower. They build, support, and trust.
The algorithm doesn’t hate you. It’s just honest. If your content isn’t working, it’s not good enough. Stop blaming reach. Improve your output. Great content wins, always. Level up your skills. Create better.
Your life is a reflection of your habits. Tiny choices compound into massive results. Your future is built daily, not someday. Stack wins, even small ones. The reps matter. Stay consistent.
Most people crave freedom but avoid discipline. You can’t have one without the other. Discipline buys freedom. Laziness sells it. Pay the price now. Freedom is earned. Lock in.
They won’t support you until it’s popular to. Don’t chase validation. Keep building. Prove them wrong with results, not words. Silence the doubt with success. Stay focused. Execute daily.

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