Melisse Lombard @melisselombard
Content marketer | Writer | Editor | Former journalist | Ex-@hopin @nickelodeon @UPI @cheapflights @kayak @ef | Alto in @soundoffaca | Wife & mama | Traveler Boston, MA Joined May 2009-
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📚 What are we reading today? The @Hopin series of mental health stories from real professionals. Today's pro: @ryanbonnici CMO of @gympass 💚 Learn how Ryan's journey has made him more authentic and given him more empathy for others 🙌 Juice it 🧃 bit.ly/3PU9YAG
I wrote a little piece for @Hopin on how I’m ‘Optimizing My Brain’ (or at least how I’m attempting to). Hope you like it. Thanks for this @melisselombard !! hopin.com/blog/ryan-opti…
Feeling very lucky to have a manager who gets it. Thank you for today, @ronniehiggins.
Feeling very lucky to have a manager who gets it. Thank you for today, @ronniehiggins.
It begins with Melisse’s personal story. More specifically, trying to “be professional” while the most important person in her life, her father, died of cancer. hopin.com/blog/mental-he…
Being a good writer isn’t about using fancy words or complex sentences. It’s about igniting interest and communicating clearly. Kahneman & Harari write at a 9th-10th grade level. Tolstoy 8th, Austen 7th, Hemingway 4th. You don't need a page if it can be said in a paragraph.
So the fine folks @Hopin and I did a thing... Engineering Engagement: A Guide for Event Professionals and Experience Makers I gotta say, the team did an amazing job on putting this together, based on my conversation with @tojulius earlier in the year. hopin.com/blog/engagement
We often put on armor at work — we strive to appear strong and put together. But yesterday my colleague Lauren Sommers embraced vulnerability to remind her fellow #eventprofs that it’s OK not to be OK. hopin.com/blog/dear-even…
Closeness is not about where you are or how far you go. It’s about how you feel. @Hopin, #FeelCloser.🌎 feelcloser.com
Join us over on @instagram where we're scrolling through some of EF's 2018 highlights before we all say sayonara to the year >>> instagram.com/ef/ (Share your own #2018EFmoment with us too!)
#2018In5Words: Helped people explore the world 🌎
We’re now officially part of @KAYAK and we couldn’t be more excited about the journey ahead prn.to/2uPWBLJ
.@eatrio_net @AirlinesDotOrg @MileValue @Cheapflights guest with me today. And we'll talk #turkey tunein.com/radio/Rudy-Max…
2016 Compass Report For Canadian Travellers | Most Popular Destinations By Affordability cheapflights.ca/news/2016-comp… via @Cheapflights
10 big airfare bargains @CNNTravel cnn.it/1T8bRnK
It's cheapflights radio tour day in the US! I'll be coming at ya on radio stations across the… instagram.com/p/BEvfqW0hLPT/
"Traveling is the antidote to ignorance." - @Trevornoah [Thanks for a great show in #Boston!]
Congrats on the #CARA nom @CogResVocals @fermataTown @DeltaCappella @SoundOffAca @LostKeysNYC & @VoxPopDC
˗` Ronnie Higgins ˊ.. @ronniehiggins
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Jim Boardman @JimBoardman3
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Zistravels | Cheap Fl.. @Zistravels_uk
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RSDE (Reporting Stand.. @rsdeglobal
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Faith Uzuegbu @chig3rl
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s.t.Å.c.o. | online @StacoS
25K Followers 51 Following Dad, Entrepreneur. My volunteers post 911 calls from Boston & nearby cities in realtime to keep you Safe. Tips at Cash App: $stacoteam Venmo: StacosThe most undervalued skill of our time is the ability to write. In an analog world, talking was the main currency of communication and connection. In a digital world, there's a growing premium on the capacity to convey thoughts in text. The pen is mightier than the spoken word.
@ronniehiggins @akennada @melisselombard Good ol’ times. Would have been amazing if we could have fully executed on this!
While packaging up, I came across the scribbles that eventually became Hopin’s content strategy. We only scratched the surface of what was going to be the full operation. I’m sure @akennada, @melisselombard, @rietzsch, and a few others will recognize the ideas.
When I started in content marketing a little over a decade ago, the call-to-action was "think like a publisher." Fast-forward and now everyone is saying "build a media company"—but what does that even mean? On 8/30 at 11am PT, we're going to get down to brass tacks.
“Every company is a media company.” You’ve heard it before but how do you actually build an in-house media operation? Ronnie Higgins – a veteran content marketing leader who has worked at Hopin, Eventbrite, and Udemy – is teaching a workshop for that. beomniscient.com/office-hours/
@tspeeg There’s an art to crafting problem/solution content that doesn’t feel transactional. I feel like we got it right (or darn close) at Hopin—like this guide @melisselombard lead the production for: hopin.com/blog/engagement The key IMO is giving a damn about the audience.
@JanaGentrySmith and @melisselombard will recognize the way material flows from one property to another. I created a lot of these graphics at Hopin to help folks understand how we scaled.
You can buy awareness. But you have to earn affinity. And no amount of awareness can replace the need for people to actually like and trust you. #resonance
@jayacunzo @0xFoster @stewfortier @melisselombard — this would have been immensely helpful and freed up a lot more of your time. Might be worth implementing wherever we land next.
I’m so fucking proud of this series. Layoffs ain’t gonna take that away from me and @melisselombard.
📚 What are we reading today? The @Hopin series of mental health stories from real professionals. Today's pro: @ryanbonnici CMO of @gympass 💚 Learn how Ryan's journey has made him more authentic and given him more empathy for others 🙌 Juice it 🧃 bit.ly/3PU9YAG
📚 What are we reading today? The @Hopin series of mental health stories from real professionals. Today's pro: @ryanbonnici CMO of @gympass 💚 Learn how Ryan's journey has made him more authentic and given him more empathy for others 🙌 Juice it 🧃 bit.ly/3PU9YAG
@ryanbonnici @Hopin @melisselombard A good and powerful read. Thanks for sharing.
I wrote a little piece for @Hopin on how I’m ‘Optimizing My Brain’ (or at least how I’m attempting to). Hope you like it. Thanks for this @melisselombard !! hopin.com/blog/ryan-opti…
Media marketing is the new content marketing
I'm starting this small community to help shape the idea of media marketing. It's a topic you'll soon hear me talking about a lot. So stay tuned.
And this is why I was so lucky to land on @melisselombard's team.
Working under experienced editors + writers is an underrated hack to grow as a writer. Take their feedback very seriously and work on it to see immense improvement in your writing.
@randfish Thanks. We worked really hard to produce content that raised the bar and your recognition was rewarding despite the circumstances. I'm going to send @melisselombard, who worked on it, the Office Hours recording so she can hear what you said.
@jayacunzo Also, not sure how far apart y’all live but @melisselombard (my former partner in crime at Hopin) lives in the Boston area. Even if she doesn’t have any leads, she’s an awesome person to know.
@JasonRBradwell 🙋🏼♂️ I’m looking for my next gig. So is @melisselombard. Anyone who wants to take advantage of the next first mover advantage in content marketing should holler at one or both of us.
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