Memo @memoinsights

Impressions are dead. We deliver real readership data straight from publishers, so comms pros can ditch vanity metrics, prove real impact, and make data-driven memo.co New York, USA Joined September 2018

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Memo @memoinsights

6 months ago

🚨 New data from Memo: CEO news drove 133M+ readers in 2024, with executive pay, corporate crises, and AI trends leading engagement. As covered in @AxiosComms Communicators, top-read stories included: 📌 Boeing & Tesla CEO pay scrutiny 📌 Elon Musk’s influence & legal battles 📌…

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Memo @memoinsights

10 months ago

Big news! Today we launched Predictive Readership, an extension of our direct-from-publisher data, adding thousands of publications to our dashboard analytics and reporter database. Learn all about it: memo.co/blog/memo-laun…

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Memo @memoinsights

11 months ago

We sat down with TaylorMade Sr. Dir. of Media @RyanLauder66 for a jam-packed discussion about the importance of integrated data and insights when it comes to all things media. Check it out: info.memo.co/fireside-chat-…

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Memo @memoinsights

11 months ago

Memo's Insights Team studied how many people read about @Costco over time and, when faced with a crisis, if they should respond (Never thought we would be posting about Diddy's baby oil supply, but here we are!). See the data: memo.co/resources/cost…

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Memo @memoinsights

11 months ago

We’re sitting down with @TaylorMadeGolf's @RyanLauder66 to unpack the shifting macro and micro trends in PR, unique ways to leverage data, and so much more. Join us Oct. 23: info.memo.co/fireside-chat-…

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Memo @memoinsights

11 months ago

Are Op-Eds worth the effort? Do people read them? Insights Analyst Jaime Ponce studies a year of Op-Eds to get to the bottom of it. Check out a snapshot of the findings: memo.co/resources/read…

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Memo @memoinsights

11 months ago

We analyzed news coverage around CEO turnover at @Boeing, @Starbucks, and @Nike to understand how their differing comms strategies impacted public attention and their bottom lines. Check out 3 key learnings: memo.co/blog/study-lea…

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Memo @memoinsights

a year ago

We surveyed 1,000 comms pros to see how reporting structure, scope, priorities, and more are changing year-over-year. See the 2024 Evolving Role of Communications report: info.memo.co/evolving-role-…

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Memo @memoinsights

a year ago

Our Insights Team analyzed readership data (unique visitors to news coverage), coverage volume, and UVMs to see if they yield comparable insights. Spoiler alert: there's some key differences that could sway your media strategy. Check out her research: memo.co/blog/comparing…

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Memo @memoinsights

a year ago

After @Starbucks announced its new CEO, the narrative changed from a positive business outlook to...the CEO is commuting via private jet? We analyzed what people read most about the announcement and how it compares to other news cycles in 2024: memo.co/resources/read…

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Memo @memoinsights

a year ago

. @zenogroup Global Head of Analytics @Britopian joined us to discuss big shifts happening in media, metrics as a critical component of PR strategy, and what we can all do to push the industry forward. See the full discussion with Memo CEO Eddie Kim on-demand:

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Memo @memoinsights

a year ago

One of the biggest lessons learned from Bug Light that might have helped @harleydavidson , @JohnDeere , and @TractorSupply over the last month: every time you backpedal or make reactive changes, your negative news cycle regenerates and attracts more readers.

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Memo @memoinsights

a year ago

The 2024 Summer Olympics in Paris attracted nearly 600 million readers during the 2 weeks of the Games—that’s 13x more readers than the recent global IT outage. Which brands came out ahead with readers? We analyzed over 20,000 articles to find out: memo.co/blog/what-bran…

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Memo @memoinsights

a year ago

Join us on Aug. 14th! CEO Eddie Kim and Global Head of Analytics @zenogroup @Britopian will discuss how AI search is impacting publishers, how the earned media model is shifting, and why PR needs to adapt. Save your spot: info.memo.co/webinar-media-…

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Memo @memoinsights

a year ago

Memo CEO Eddie Kim says that, "Like the death of DVDs changed the economics of the movie industry, AI-driven search is transforming earned media." See how: memo.co/blog/what-decl…