Mike Lazarus @mikelazarus87

Subject: How to 20X your prices How much do you currently charge for your stuff? Because sometimes as marketers, we do -really- dumb stuff. For example, we think "If i lower my prices, more people will buy. Because that's what Kohls does" It's a race to the bottom, and you…

Subject: Weirdest marketing stunt Ever heard of a company called "Zendesk?" They sell one of the most boring products imaginable... a cloud based customer support desk. -yawn- But here's the deal... Business owners NEED a software like Zendesk. But they usually wanted to…

Subject: This guy solved lead-gen forever What would YOU do in this scenario... You're walking down the sidewalk, minding your own business. But... you have to pass a homeless man that is singing. Now I want to emphasize that I have a heart for the those that are genuinely…

Subject: Knocked on the wrong door (then THIS happened) When I first started selling stuff, I wasn't posting reels. I wasn't driving people to some complex funnel. I wasn't even posting in groups. Instead... I was knocking doors! (yes... the physical ones with angry dogs…

Subject: The ONE funnel that everyone forgot Could you ever imagine the CEO of a company washing the toilets? Of course not... he's the CEO! But what if I told you something similar happened thousands of years ago? ...and it's one of the best client acquisition strategies you…

Subject: The Art of Going Broke (by a millionaire) It was Funnel Hacking Live 2020... My business had JUST crossed the $1M mark. I was standing on the stage, ready to receive my 2 Comma Club award from Clickfunnels for doing $1M in sales. But I was NOT present. You know that…

Subject: Is this startup idea even legal? Ever heard of someone building a fast food chain... without owning any locations? This actually happened, and you can do something similar right now to grow your business. So... there's this guy named Harland, right? He's 65 years old,…

The spider that hated webs... Did you know some spiders reject the whole web- building thing? Yeah... they literally look at the web-building community and think "nah... too passive" Instead, they choose to hustle every day and hunt. And if they don't catch something, they…

The "popcorn" lever for getting clients Hey... Every try to make popcorn the old fashioned way? It wasn't just "making popcorn". It was whole production! Grab the right pot. The right amount of oil. Then you're shaking the pot over the stove. Leaning in closely to listen…

Is your biggest scaling roadblock... YOU? Hey, You've already figured out how to get to six figures. But instead of being happy... you're staying awake at night trying to figure out how to unlock the next level. You've convinced yourself you have a "skills" problem. But what…

How to engineer gossip for your course... Hey, Picture this... you're trying to make a few extra bucks to get through college... So you get a job at a local pizza shop to make ends meet. Right? Then before you know it, some crazy dude bursts through the door with a RIFLE to…

Lost your True North? (Read this) Hey, Ever try to argue with a compass? You can spin it. You can shake it. You can flip it. You can throw that thing right at a freaking grizzly bear. It doesn't matter..that compass will ALWAYS be pointing north. And you absolutely know…

$10 chip vs $1 bag of chips The biz model for scaling as a coach is broken. Here's why... It goes something like this... volume, volume, volume. Everything is about MORE. Because, more clients = more money. Right? But what if that's not ACTUALLY true? Remember the "One Chip…

How Australian soldiers lost a war against... birds? Did you know the Australian army once declared war on a bird army of 10,000 emus? Yeah, this really happened. So right after WW1, a bunch of soldiers were given farmland and became farmers, right? But it happened at the…

THIS 8 second "closing trick" boosts sales 32% Ever bake a cake? Picture all those ingredients spread across your countertop. You're mixing. You're pouring. You're "taste testing" (don't deny it). Then you put your beautiful creation inside the oven and set a timer. But…