Lou Mintzer @mintzer
Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content. gridandpixel.com Charlottesville, VA Joined January 2008-
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𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜. Not because AI is dangerous. Because it’s powerful. And power without understanding usually backfires. Two years of building with AI has taught me this: 👉 You shouldn’t use automation until you’ve…
𝗜𝘀 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗮 𝗰𝗵𝗲𝗮𝘁 𝗰𝗼𝗱𝗲 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵? I think it might be. I’ve been digging into The Comfort Crisis by Michael Easter, and the premise hits hard: We’ve built a world designed to avoid discomfort at all costs… but maybe that’s exactly what’s…
𝗜 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 📧 Gmail 📂 Drive 📅 Calendar 📇 Contacts One by one, the integrations clicked into place. Naturally, I celebrated with a GIF of Thanos dropping the last stone into the gauntlet. Posted it on Slack. Apparently……
𝗜 𝗱𝗶𝗱 𝗶𝘁 𝘀𝗼 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼. TikTok just rolled out Pippit AI with Agent Mode. Naturally, I gave it my website URL and a short prompt. I love the idea… but let’s just say we’re still firmly in the uncanny valley. Sometimes you test a product and think:…
Only 13% of shoppers say they’ll stick with a trusted brand if there’s a better deal elsewhere. 😬 Loyalty isn’t what it used to be. In a price-sensitive market, trust helps… but value wins. Shoppers aren’t just chasing the lowest price. They’re chasing the best deal from a…
“Wait… you’re starting an email company?” That was the reaction. Almost every time. Late 2023. AI was exploding. Video was everywhere. Email felt… old. But I kept seeing it. Kept feeling it. Email still worked. Fast forward to 2025: 📊 Klaviyo’s BFCM survey shows email is…
I almost didn’t post this video because it felt… cringy. But that’s the whole point. When you’re building a personal brand or showing up on video, the hardest part isn’t the gear, the platform, or the algorithm. It’s pushing through the discomfort: 🎤 Hearing yourself speak…
𝗜 𝗺𝗮𝗱𝗲 𝗮 𝗺𝗶𝘀𝘁𝗮𝗸𝗲. I treated LinkedIn like the center of the universe. But lately, people keep telling me the same thing: “You should really be on Instagram. And Twitter. And TikTok. And Threads. And…” Ok. Pause. I’m still the person who calls it Twitter. And I’ll…
Most people think automation saves time. But if your message is unclear, it just wastes more of it — at scale. I’ve seen founders, execs, influencers all rush to hit “send” before figuring out the story. They automate confusion. Then wonder why trust doesn’t follow reach. When…
You’ve probably never heard of the biggest video game on Earth right now. Unless you’re approving screen time requests from your kids, it’s easy to miss. It’s called Grow a Garden. And it lives inside Roblox. This summer it exploded: 🌱 Peak in July 2025: 21.9 million people…
Klaviyo’s K:BOS is back in Boston this September — and Grid & Pixel is proud to be a sponsor. 🎉 Even better? It lands on my birthday weekend (Sept 25–26) — so what better way to celebrate than with a few thousand friends in ecommerce? What makes K:BOS valuable: → Workshops…
Most people pitch the wrong way. They rattle off numbers… and forget the story. I’ve raised money 5–6 times in my career, and I’ve made that mistake myself. You can say: “June was okay. July was flat. September was good.” Or you can tell the story: “In July, times were tough.…
Wow. @klaviyo acquired @thinkGatsby!! The line between social and owned marketing just blurred. By bringing Gatsby natively into Klaviyo, brands can capture intent the moment it sparks on social (Instagram) and respond instantly with personalized offers and automations. Smart,…
Algorithms love data. But people love stories. Stories beat stats on their own. But stories with stats beat everything else. That’s what my chat with Victoria came down to: how founders and brands can use storytelling not just to create content, but to build businesses. Her…
Do you have a SWAN mentality? Most people don’t even realize it’s a thing. But once you do, you’ll never look at decision-making the same way. It’s not about grace under pressure. It’s about something deeper. 𝗦leep 𝗪ell 𝗔t 𝗡ight. Every founder, investor, and operator…
Found this on DesignTok and it’s right on the money. I’m taking notes. When you run a design company, you start seeing lessons everywhere — and this one nails it: Rectangles aren’t just for cropping images. They: 📏 Create order & set rules 🎯 Give text a stage 🖼 Frame chaos…
Attention is cheap. Trust is rare. In my chat with Victoria Tollossa, we dug into why so many people get trust-building wrong online. Her take? Polish isn’t the problem — performing is. When you show up as a staged, “perfect” version of yourself, people feel it. It’s not about…
The beach is calling. The grill is hot. And… we’re talking Black Friday? Feels absurd — until you realize the brands that crush BFCM are already moving while everyone else is buying sunscreen. They’re: 📊 Lining up segments 🛠 Tuning their CRM 💡 Testing offers now so they…
Don’t call it a comeback. After years on pause, Klaviyo’s K:BOS conference is back — bringing together the biggest brands, agencies, and tech partners in e-commerce for two days in Boston. And this year… Grid & Pixel will be there as an official sponsor. We’ll be on site: 🤝…
So many agencies are scaling Klaviyo… but also scaling burnout. Your team’s drowning in copywriting, design, and flow setup—just to stay afloat. We just put together a one-pager for potential agency partners. It shows how to grow without hiring, switching tools, or giving up…
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