myDataBrand: Content-Driven Growth for Data Firms @mydatabrand
Content by: Dylan Jones, founder of myDataBrand. Practical, content-driven marketing and sales strategies to grow your specialist data consultancy practice. mydatabrand.com UK – but global client base Joined August 2019-
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I'm often asked: “What is the ideal length of content” As if there’s some universal constant to success. The length should be the minimum words per desired reader outcome. One of my most successful content assets was 30 pages long. But it helped sell a $500k tech solution.
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Consultancy founder: “I’m not sold on a podcast – we won’t see lead volume" Wrong thinking. Creating a podcast gives you a platform to access other people’s platforms (and audiences), which are invariably MUCH larger than yours 😉
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