If you can’t get in front of your ideal customer at least 3 times, your marketing will fail. And if you are selling an expensive product worth over $10,000, people will need to interact roughly 23 times before they make a purchase. This is why you shouldn’t assume a marketing channel isn’t driving sales. Just because your analytics may show that people aren’t buying through a specific channel, it doesn’t always mean the chase. For example, people could find you on the social web but buy because of a Google ad. Check out how many times someone “roughly” needs to see and interact with your brand before buying.

@neilpatel for pricing less than $100 - build b2b - need 2-3 interaction - write quality content

@neilpatel Marketing success depends on consistent touchpoints with your target audience.

@neilpatel That makes sense, as I have at least interacted 10+ times before buying a Macbook.

@neilpatel Proof that patience + persistence = conversions. Marketing is a long game.

@neilpatel #1 rule… build rapport after solving a real problem.

@neilpatel banger analysis

@neilpatel Good info

@neilpatel This runs true with very high consideration purchases too…. Houses, investments, cars etc.

@neilpatel Very interesting data especially B2C

@neilpatel Yeah, The path to purchase is rarely linear, especially for high-ticket items. It's essential to view marketing channels as a connected ecosystem rather than isolated silos. One channel might spark interest, while another seals the deal.

@neilpatel Consistency is the content of conversion

@neilpatel Interesting how digital keeps proving that the old impression model was valid - at least at one end. In the ancient days of media planning, there was a sacred curve showing that you need at least 3 imps to get even a blip of recall. The line trended up to 7 (cont'd)

@neilpatel Do these interaction figures hold up in all industries, or do they vary with different market segments?

@neilpatel Visibility and always showing up is key to marketing success. Great 😊

@neilpatel Absolutely! Building that trust is key. It’s all about those meaningful interactions that create lasting customer relationships.

@neilpatel @neilpatel, consistency and frequency are key to successful marketing—great insights! 💡

@neilpatel Visibility is key to conversions.

@neilpatel Connecting with your audience is key. Building trust takes time, especially for high-ticket items. Keep that in mind

@neilpatel Market to attract Sale to convert