Two weeks ago, @randfish shared a video that broke my brain 🤯
His claim: Traffic is a vanity metric in 2025. The new go-to KPI: Impressions. Let’s dig into this:
Back in 2015, while running his previous SaaS, Rand's top-of-funnel KPI was website traffic.
Their funnel looked…
How early on should you decide on a single use case for your product?
We have a clear ICP, but I can't decide if we should
a) Position ourselves solely as a tool employee advocacy on LinkedIn
b) Position ourselves solely as a tool for founder-led marketing on LinkedIn
c) say…
We are currently implementing the billing for our new SaaS and I can't decide if we should go with a 7-day trial or 14-day trial...
What should you offer when you initially launch your SaaS?🤔
Ok, who can school me on something...
I see a ton of SEOs posting stats like the one below recently.
And everytime I ask via comment if SEO is still a good idea for a scrappy, bootstrapped startup, the answer is basically:
"Yeah, SEO IS A MUST!"
So, are all of those stats…
After 5 years of running my agency ReactSquad, I’ve decided to step down as CEO and pass the baton.
Over the years, the ReactSquad team helped dozens of SaaS companies scale to $1M ARR and beyond.
Now, it’s time for me to chase the next challenge:
Building a SaaS startup from…
Just changed my title to CEO SocialKit in all the communities I am in.
My "old" business ReactSquad.io is in the best hands there can be -> @janhesters
Question to the SaaS founders:
How focused is too focused in terms of marketing channels early on?
Is it a valid strategy to pick a single channel and completely ignore everything else until one hits 10K MRR?
(For me this one channel would likely be LinkedIn organic)
Constant reminder I need for myself:
Do the basics. Again. And again.
Do fewer things better.
... I think I need to get a tattoo of this at some point😅
One of my biggest regrets as a founder is giving up on building my personal brand in 2017.
Eight years ago, my co-founder @janhesters and I incorporated our first startup.
To capture the moment, we decided to record a vlog. It felt like the start of something big.
But we…
In 5 minutes I'm going to be testing the alpha-version of my new SaaS startup for the first time.
I guess that's an experience only non-technical founders can relate to but damn I am either way to hyped or the three coffees I had are doing their job😅
I f*cking hate cold outbound. Why?
Here’s my life at doing cold email in 2023:
Sending 25.000 personalized emails with a staff of 3 over a six-month period.
Hating my day-to-day because I'm hearing f-off from morning till night.
Getting a return of a whopping $0.
Here’s my…
I just got off the phone with a SaaS founder who started getting DMs from prospects after just a dozen posts...
To be honest..., it broke my mind a bit, even though I believe in LinkedIn as an acquisition machine. 🤯
So I started digging into his process. 🔍
Here are the 3…
The way 99% of SaaS companies are doing sales is dead.
They just don't know it yet.
The days of sending mass outbound requests and chasing activity metrics are over.
Salespeople will need to become micro-influencers in their niche to win.
One of the few who got this is…
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DM me “LEADS” to get a free strategy outline
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