At Ula, we believe the small neighbourhood retailer with the ability to influence neighbourhood demand is key to rewriting the emerging market e-commerce script.
At Ula, we believe the small neighbourhood retailer with the ability to influence neighbourhood demand is key to rewriting the emerging market e-commerce script.
@nipunmehra @bsomaia Nice. Local retailer understands the micro-signals of demand. Plus is adept at helping customers understand 'why this item'. And has the best quality of feedback on whether customer's job got done or not. More true for fragmented socio-economic setting in India.
