off-menu brand studio @off__menu
brands designed to thrive on the new internet off-menu.com Joined June 2022-
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Launch day! Excited to share our first interview in a new editorial series spotlighting some of our favorite brand leaders building on the (new) internet. To start we’ve cooked up a conversation with @AlxBrands, a seasoned brand strategist known for his work with brands that…
it's *officially* to restaurant week ✨
Off menu is best in the business. Iykyk.
Off menu is best in the business. Iykyk.
the best story wins 🤌
the people who can start things will be the major beneficiaries in the coming years. because the barrier is no longer knowledge or skills, it’s courage.
Last year Off-Menu helped launch @JuniperPet, a community for Gen-Z & Millennial dog parents who see their pups more like kids. Sound familiar? We’re pulling back the curtain on our brand process (incl. how we leveraged AI). But first, let’s set the stage ✨
AI has made it 10x easier to launch products for a fraction of the cost. To survive, startups will need to work 10x harder to distinguish themselves in a crowded market. To thrive, they'll need to excel at *capturing attention.* Here's how 👇
👂✍️
marketers at 4pm on a friday: perhaps the real call to action was in my soul all along
**all creatives
My 2024 thesis: The world's most precious resource isn’t gold or bitcoin; it’s attention. If the last bull cycle gave an unfair advantage to those who were able to engineer software, the next will belong to those who are able to earn and sustain attention.
Alex Lecointe @alexlecointe
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Thorsten Konrad @thorstenkonrad
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Jesse Tyler @jessebtyler
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Jessica Smith @heyjessicasmith
349 Followers 581 Following Chasing controversial technology for liberation at scale | Growth @AragonProject | Prev. Policy @Meta | Kundalini Yoga
Hunter @hntrvisuals
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Jeane Mcdavis @mcda_jea
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Mary @harker_mary41
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Jess Rosenberg @jessperate
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natalie @nataliealmosa
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Ryland @RylandArts
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Ariana Poland @ArianaPola67740
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Robin @pathofrobin
6 Followers 63 Following Documenting my journey as a visual designer. Independent designer at https://t.co/alRltbdsPQ (coming soon).
Martin Prince-Parrott.. @MPrinParr
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Yukiko Nichter @YukNicht
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Rosie-mae Vanheukelem @MaeRosie43471
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sorrel @sorrelsalb
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Chris @chrisbolliger_
314 Followers 645 Following Fitness, design & tech. Freelance product and digital designer 🇨🇦🇨🇾. York / Sheridan Design Alumni
niclas @niclasernst
3K Followers 2K Following ➊ Software Designer ⁕ Say hello at [email protected] ➋ Founder @withpermanent ⁕ prior Head of Design @pipe ⁕ Founder @polygonxyz (acq.)
Maria Tangarova @mtangarova2
2K Followers 2K Following current @chapterone • prev @capitolmusic @recordingacad @goldrushvinyl • founder UTalent Records • tx-ex @utaustin • writing https://t.co/1sTNgZgWsS
Galia Ugolnikova 🇺.. @GUgolnikova
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Michael Martin 🔺 @mmartinxyz
732 Followers 600 Following Director of Codebase @avalabs, a new web3 accelerator. Solarpunk maxi, recovering city planner. Secret goth. Tweets my own
Tom Grace @TomGrac47485531
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Michael B @ewfew543153
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Felix Jamestin @felixjamestin
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Josh Andrew | Brand B.. @joshandrxw
533 Followers 1K Following Brand strategist & designer | Building brands that grow businesses | Founder https://t.co/jEn28oNxUe | Get free Brand Audit https://t.co/DngZBr8Poy
DesignerX @lanre_ux
338 Followers 4K Following 🚀 Product Designer 📱🕶 | Content Creator 🎬 AR, VR, MR, AI, and Web 3 🥽🌐🤖 | Sharing insights on mastering and monetizing product design.💡✨
Melissa Q- hiring for.. @Melissa_Aquinn
3K Followers 3K Following Business as a force for good. Crypto as a force for decentralization. COO. @UMAprotocol @AcrossProtocol for the win.
Anjali Menon @elegantunivers9
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Emma Apple Chozick @emcho41
870 Followers 324 Following community, content, collaborations for design-led brands | contributor @archdigest | ex @Thingtesting_
Danielle LaRoy @daniellelaroy
2K Followers 721 Following ☀️ Brand strategist & copy director 💛 1/2 of @goodside_studio
Jessica Strelioff @jstrelioff
10K Followers 997 Following Brand design & creative direction ☀︎ Cofounder of @goodside_studio
playoff paint @nba_paint
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Josh Upton @joshupton
564 Followers 562 Following Development Partner | Careers, ideas and businesses | People First | Listen to ‘Learning to Fly’ wherever you stream music: https://t.co/GzCngNaIzF
Brennen Schlueter ◡.. @brennenschlu
3K Followers 1K Following CMO @aleohq | Consigliere @jumpnationhq | Past: @rabbithole_gg, @247LS, @WiedenKennedy, @tbwachiatla
Aleo @AleoHQ
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ens.eth @ensdomains
263K Followers 33 Following Your web3 username. Learn more: https://t.co/wwHkW0tuvd | Register: https://t.co/T5HuV0OyaQ | Support help: DM us for support | Follow us on Farcaster @ensdomains
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Grace Walker @graceongrid
26K Followers 964 Following I design and build marketing websites. Mostly talking about Webflow, running, and cycling.
Goodside @Goodside_Studio
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Allison Esposito Medi.. @techladyallison
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Juniper @JuniperPet
176 Followers 208 Following Join the best free community of dog parents online 🐶 Get the weekly newsletter with training and enrichment tips 🐶 ⬇️🐾
Tom Critchlow @tomcritchlow
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sania ✲ @saniaio
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elan miller @elan_miller
3K Followers 817 Following The best story wins. Founder @off__menu, a full-service brand studio. Sharing insights at https://t.co/pY7wX2Vi9Y.Let's cook! @off__menu
i've had 5 different founders tell me they are dissatisfied with how they're telling their company story publicly and how the lack of a great public story is impacting their ability to recruit all in the last 48h fascinating how much of a priority it's become for folks...
Gave a talk today that a) I was really proud of & b) seemed to hit a nerve in the best way possible. Thank you for having me @partandsum. ❤️
focus on quality. if you focus on volume, you are going to lose to the robots. there’s no competitive advantage in quantity.
the future is non-alcoholic.
At @Goodside_Studio our process is always changing, but these things never do! @jstrelioff and I had so much fun presenting at 10x Conference and sharing some of our tried-and true rules for building full-of-life brands
We had a blast speaking at the 10x Conference yesterday! Thanks to everyone who came out 💛 Here's a peek at some slides from our talk on how to build full-of-life brands #10XCONF24
We had a blast helping @techladyallison bring her vision to life. Upon launch, the brand soared on Product Hunt & picked up coverage of local pet publications. If your dog is your bestie, you need Juniper: juniperpet.co
Building on our core insight, we even leveraged AI to generate images of what dogs & their owners combined might look like.
(One of y'all need to nominate your pup for dankest farts.)
When you have a solid understanding of what makes you memorable, new creative possibilities begin to emerge. Building on Juniper’s new-found identity, we dreamed up features to help dog parents tell their story, like the “The Underdog Awards”
If you’re curious, here’s the other concept we delivered that didn’t make the cut. We called it “Urban Canine Club,” a more modern direction designed to highlight the next generation of pet parents and their dogs.
Drawing inspiration from literal dog tags, we wanted to give owners a symbol to wear loud & proud whether it be through merch or as a stamp-of-approval for brands deemed “for the obsessed.”
Our color palette & art direction paid homage to the great outdoors & we utilized Mid Journey prompts to generate a series of canines on a variety of outdoor backgrounds, which saved on costs as we went to market.
Which led us to our first concept: A combination of “Leisure Woof” & “Adventure Guide” elements paired with a fresh take on a *Catskills inspired* country club filled with adventure, the outdoors & (naturally) dogs sporting sunglasses.
Reference 03: Adventure Guide In a world where getting a dog is the ultimate adventure, Juniper is all about pointing the modern day dog parent in the right direction.
Reference 02: Y2K Puppy Love An ode to internet native aesthetic, designed to celebrate very good dogs and their parents who can juggle being the Best Pet Parent™ with being chronically online.
Reference 01: Leisure Woof A fresh take on the outdated concept of a country club…for dogs. Specially designed to *welcome* the next generation of pet parents while paying homage to yesteryears social clubs.
As part of the Off-Menu process, we run a reference workshop to see how far we can push the brand & learn more about which storytelling ingredients truly resonate. We came up with 3 territories: -Leisure Woof -Y2K Puppy love -Adventure Guide Let's break them down individually.
While most pet companies design put the dog front & center, we saw an opportunity to tell a story around their owners.
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