Page 2 Communications @page2comm
Transforming communications at the country’s fastest growing, most progressive and most diverse law firms. Founded by @debpickett. page2comm.com Chicago Joined June 2011-
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Playing golf has long been a strong networking tool in the business world, and women who don’t play may be missing out on the opportunities created on the course. page2comm.com/should-more-wo…
If August is for vacation and rooftop happy hours and December is for holiday parties and collections, you’ve basically got three months left to hit your 2022 business development goals. Here’s how to make the most of September, October and November. page2comm.com/bd-tips-to-get…
Making data-driven decisions can help firms in many ways, but the reality is we’re drowning in data. While there’s no easy solution, technology tools are incredibly helpful at sorting through it all. Here are some recommendations. page2comm.com/preventing-ana…
Congrats to all three on their leadership!
Congrats to all three on their leadership!
Even the world’s best PR isn’t going to make a terrible deal into a good one. But, yes, at the very least it should do no harm. Yet another reason why folks should look to agencies with deep legal PR experience rather than mass-market generalists 🤷🏼
Even the world’s best PR isn’t going to make a terrible deal into a good one. But, yes, at the very least it should do no harm. Yet another reason why folks should look to agencies with deep legal PR experience rather than mass-market generalists 🤷🏼
As you’ve heard us say many times, LinkedIn has become a crucial platform for building your network and sharing expertise that can help clients and prospects understand the value you can deliver. Here’s a quick reminder on a key best practice for this tool page2comm.com/how-to-export-…
Even though everyone uses jargon — some of us more than others — we all find it irritating. Beyond simply just being annoying, jargon is actually problematic. Here’s why. page2comm.com/banishing-buzz…
In this @LMAintl episode of Strategies LIVE!, @DebPickett discusses the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity. strategiesandvoices.org/Article-Detail…
In this @LMAintl webinar, Deb Pickett along with other PR and comms pros discuss how they decide if and when firms should consider engaging an outside agency, how they collaborate, the types of engagements possible, and how they maximize their budgets. legalmarketing.org/Purchase/do-yo…
Metrics are key to evaluating whether marketing efforts are achieving your firm’s goals. Here are three law firm marketing metrics that may surprise you, and could shape how you reach prospective clients. page2comm.com/three-surprisi…
In all the excitement about trump’s guilty verdict and George Santos’ indictment don’t take your eye off the ball… first school district to « adopt the American Birthright social studies standard, created by a right-wing advocacy group. » nbcnews.com/news/us-news/w… via @NBCNews
Helluva day for the party of law and order. cnn.com/2023/05/09/pol…
Problems with the misuse of “diverse” in the legal industry run deep. As Dan Sharpe & Alexis Robertson of Foley & Lardner point out, “diversity has become a euphemism.” Here’s why that’s counterproductive at best, and likely enabling bad firm behavior. page2comm.com/how-misuse-of-…
At this year’s Legal Marketing Association annual conference, a panel of three general counsel offered their insights into what law firm clients actually think about law firm marketing. Here are some key takeaways from what they had to say. page2comm.com/hearing-from-o…
While most of our inboxes are flooded daily with unwanted messages that go straight to the trash folder unopened, a well-crafted newsletter can stand out in an otherwise saturated inbox by providing relevant and helpful content to its readers. page2comm.com/dont-underesti…
While firm social media accounts serve other purposes (usually focused mostly on recruiting), when it comes to individual lawyers’ accounts for BD, a specific, pro-active policy is an important tool in managing the reputation risks they pose. page2comm.com/social-media-a…
Debra Pickett is speaking at @LMAintl #lma23 as part of a pre-conference program designed to help early-career legal marketers hone their skills. For those attending LMA this year, please feel free to reach out and say hello! lma23.legalmarketing.org/Program/Detail…
Law firms have the opportunity to recognize the contributions of Arab Americans in the legal industry and beyond as part of their inclusion efforts. Here are some suggestions to guide marketers in creating appropriate and meaningful content for this topic. page2comm.com/how-firms-can-…
Both large and midsize firms cite ALSPs as helping them retain clients by allowing firms the flexibility to meet demand without increasing headcount. See how legal marketers can support their firm's use of ALSPs. page2comm.com/what-does-mark…
Media training comes in many shapes and sizes, and the best kind is customized to the specific needs of your firm. Here are some of the most common topics Page 2 covers in media training for clients. page2comm.com/how-media-trai…
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