Parallel Path @parallelpath
Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. parallelpath.com Boulder Joined July 2009-
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Thanks @garyvee for dropping the #digitalmarketing knowledge at #IFA2019 Be #contextuallyrevelent or bust.
The wait is over! Part 3 of our 3-part series on voice search is here! In the final installment of our series we look at informational search queries, and how the leading voice platforms from #GoogleHome, #AmazonAlexa and #AppleSiri are sourcing results: ow.ly/Vlus30nfIRh
On the heels of high profile breeches and missteps in 2018, privacy remains a crucial issue for marketers in 2019. We offer some best practices for balancing marketing effectiveness with personal privacy: ow.ly/EAAN30ndLDG #dataprotection #dataprivacy #startwinningdigital
Enjoying some quality team bonding The Path way! Sko Avs! #coloradoavalanche @ColoradoAvala16
If you’re a healthcare marketer you know the importance of your local business listings. Here are essential tips for maximizing your Google My Business profiles for both users and search engines. ow.ly/p8jZ30mLbzC #startwinningdigital #digitalmarketing
Pay per click (PPC) marketing is a primary tool in the franchise marketing toolkit. But keys to success go beyond keywords, bids and ad text. Learn 5 hidden factors that could be negatively influencing PPC results for franchises. ow.ly/QMBc30mf9So #franchisemarketing
Is 'Buy Birkenstocks, DSW’ a branded keyword for @dsw_us ? Is "Rocket Mortgage” a branded query for @QuickenLoans ? Why should you care? These questions are tackled in our latest blog post: ow.ly/Mety30m5B9l #startwinningdigital #digitalmarketing
Meet The Team! Carrie Kleist - Digital Project Manager Out of office hobbies: Hiking, travel, being an auntie 3 emojis to describe Carrie: 😋🍻🐴 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
As more people cut the cord, what does it mean for your brand? ow.ly/JKbk30lTmUf #cutthecord #digitalmarketing
Meet The Team! Luke Eisenhauer - Strategic Consultant Lucian is a proud dad, upright bassist, soccer player and gets outside every chance he can. 3 emojis to describe Luke: 🌳🥘🎸 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Savana Kokora Digital Marketing Intern Grew up on Kauai, loves grocery shopping and yoga 3 Emojis To Describe Savana: 🌴🍉🧘♀️ . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
Download our latest #franchiseMarketing guide to learn how #franchise companies can leverage a national marketing fund to increase revenues, royalties, profitability and shareholder value. bit.ly/2CFb5Ds
Meet The Team! Sean Miller - Digital Marketing Intern Boulder native who's always saving up for the next trip or searching out the next adventure. 3 Emojis To Describe Sean: 😎⛰✈️ #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Eric Tyler - Digital Marketing Intern Soccer, snowboarding, and the pursuit of happiness are what he considers to be some of the best parts of life. 3 Emojis To Describe Eric:🏂🤘🃏 #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Erin Varcoe - Digital Project Manager You can usually catch me at a local yoga studio after work or combining two of my favorite things - brewery yoga 3 Emojis To Describe Erin:🛫🧘♂️🍻 #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Sushant Gurung - Digital Marketing Intern Has a passion for the outdoors, good music and good company. 3 Emojis To Describe Sushant: 🏞🕺🏽🎶 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing
Digital Marketing, Millennials, and Your Brand: ow.ly/f4zv30luLXK When compared to earlier and later generations, reaching Millennials through digital marketing is an entirely different ballgame. Read more on the strategy needed to market to millennials.
Meet The Team! Louie Beaupre - Franchise Strategic Consultant Has 10 brothers & sisters 3 Emojis To Describe Louie: 🦌🏔👨👩👧👦 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing
Digital Marketing, Millennials, and Your Brand. Learn more: ow.ly/fwMc30luL6k Millennials are inherently skeptical, and they instinctively know when a brand or business is acting authentically. Being ‘digitally authentic’ is one way to win these consumers over.
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