Michael Ive @polymathmichael

Deep dives on becoming a polymath, quickly learning new skills & preparing for the future of work. Joined March 2022

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Michael Ive @polymathmichael

9 months ago

"Plain-text emails look unprofessional." No, they look personal. When done well, plain-text emails can outperform flashy designs by creating a real connection.

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Michael Ive @polymathmichael

9 months ago

"If your open rates are low, you need better subject lines." Maybe, but often the real problem is you’re sending the wrong emails to the wrong people. Fix your audience first.

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Michael Ive @polymathmichael

9 months ago

"Email is dead." No, your strategy is. Email drives higher ROI than any other channel—when done right. Blame your boring, irrelevant campaigns, not the channel.

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Email personalization’ isn’t adding a first name in the subject line. It’s using segmentation to deliver emails so relevant, customers feel like they were written just for them. Lazy marketers stick with names. Smart marketers segment.

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Michael Ive @polymathmichael

9 months ago

Long copy only works when the stakes are high... High-ticket products. Major decisions. Products requiring trust and education. Take a few nice pictures and stop overthinking it.

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Michael Ive @polymathmichael

9 months ago

How do you sell a Rolls-Royce? Ogilvy read 3 weeks' worth of reports and found a single gem: “At 60 mph, the loudest noise comes from the electric clock.” That headline sold millions. Do your research.