Pranav Piyush @pranavpiyush
CEO @ Paramark | Marketing measurement that CFOs & CMOs trust paramark.com San Francisco Joined April 2008-
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Despite its terrible naming, Meta's incremental attribution is seemingly quite effective based on the early incrementality tests on it. Highly recommend testing it for your brand.
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I just bought something - discovered the brand from Instagram, saw ads for a few days, then bought. The crime? They had an offer for 30% off for adding an email. I happily claimed the offer. They just wasted that offer on me. I would've bought anyway. Hope they tested it.
i think therefore i am
Nothing beats starting your weekend with a workout. Detox from the mental and physical toll of the week and creating space for new ideas in the weekend.
Pranav Piyush retweeted
In 2025 it's the chaotic, it's the outlandish, it's the "what the hell did I just watch?" that gets attention. Think outside the box every step of the way. People are overwhelmed, burnt out, stressed, anxious. They come to IG and FB and TT to escape reality. If you're…
Pranav Piyush retweeted
This man creates the wildest veo 3 video I’ve seen, storytelling will never be the same again
My hopes weren't high but this first half has been awesome. Let's go warriors!!
Relevancy > Personalization. Every day.
Uh, thought this was a desi chaat place. 😂
About to sign a customer that does zero traditional ads but tons of social, drops, and influencers . Could realistically build a 100m business on the back of that. Amazing that's possible in this age.
Andrew is hella smart. This tired take on channels being dead is just wrong. Bad marketing can never overcome a great channel. Yes, channels get over saturated with bad marketing and ruins it for a while for the majority. But great marketers know how to break through still.…
Andrew is hella smart. This tired take on channels being dead is just wrong. Bad marketing can never overcome a great channel. Yes, channels get over saturated with bad marketing and ruins it for a while for the majority. But great marketers know how to break through still.…
Andrew is hella smart. This tired take on channels being dead is just wrong. Bad marketing can never overcome a great channel. Yes, channels get over saturated with bad marketing and ruins it for a while for the majority. But great marketers know how to break through still.…
Andrew is hella smart. This tired take on channels being dead is just wrong. Bad marketing can never overcome a great channel. Yes, channels get over saturated with bad marketing and ruins it for a while for the majority. But great marketers know how to break through still.…
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