Pranav Yadav @pranavyadav

CEO of @neuro_insight, US | @ForbesUnder30 | #ConsumerTrend #Evangelist neuro-insight.com New York Joined May 2009

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Pranav Yadav @pranavyadav

4 years ago

A fun one coming your way shortly. Some philosophy, some history, some business, some music, some marketing - all life.

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Aligning brand messaging with a celebrity personality is hard to do – especially where association is a stretch. @SKECHERSUSA collab with Willie Nelson is unexpected, fun, and masterfully executed. Pass the Sketchers indeed, Man! #SuperBowlAds

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Pranav Yadav @pranavyadav

4 years ago

They had me at humorous self-deprecation. Using the poised, magnetic, and mostly serious persona of @IdrisAlba, @bookingcom pokes fun at their lack of imagination in a playful and imaginative way. If #contextisking, contrast is queen. #SuperBowlAds @Forbes #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

“I didn’t spend 6 years in evil medical school to be called Mr. thank you very much” If you got this, you love this ad. If this is @GM's audience, they killed it today. If not, the joke fell flat. #SuperBowlAds #ContextisKing #KnowYourAudience #Yeahbaby #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

This one is personal in so many ways. A much needed innovation, otherwise overlooked, brought to the forefront, and communicated masterfully. These are pictures that speak for a billion souls. Thank you @Google pixel. Congrats @drakenic and team! #SuperBowlAds

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Pranav Yadav @pranavyadav

4 years ago

And here comes the second part of @TMobile's story. Even if you don't love the song, it may get stuck in your head. Clever use of the magic of sound, and the sonic end branding that cuts through #SuperBowlAds #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

Neuro-Insight shows opening card branding suppresses ad receptibility. While creatively safer, when you know exactly where they're taking you, the journey is inevitably less fun. #SuperBowlAds #ForbesCMONetwork #AmazonPrimeVideo

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Pranav Yadav @pranavyadav

4 years ago

Personalization in celebration of individuality @turbotax nails the benefits without droning on about the product as if to introduce you to your perfect tax match and say "Congrats, you both just met a cool person!" @jasonsudeikis @TedLasso #SuperBowlAds #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

In a SB setting, convos in ads can be missed. Here's an example of how to get brand values & mood across without saying a word. Subtle references for those who get it and still engaging for those who don't. Great job @MichelobULTRA @Rcrdmarques #SuperBowlAds #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

Cognitive dissonance aka WTF? I love the absurd - @AvosFromMexico usually does it well. The absurd for the sake of being absurd never works. Life's absurd, but not to be absurd - it just is. Here's more value in philosophy than this $10m spend. #SuperBowlAds #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

Man, an insight so prevalent it may not seem like an insight yet @Expedia's dig at "Stuff" fails to build tension or the magic of the alternative. Big fan of McGregor, but anyone else think Roy Kent @brettgoldstein would have been perfect here? #SuperBowlAds #ForbesCMONetwork

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Pranav Yadav @pranavyadav

4 years ago

Super Bowl provides one of the best opportunities to create a story arch that builds, and while most ads dip after the crescendo, @TMobile leaves you on a high, wanting more. #SuperBowlAds #ForbesCMONetwork

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Forbes @Forbes

4 years ago

There'll be no shortage of opinions & ratings of the Super Bowl’s Ad Game, so the Forbes CMO Network is bringing a group of CMOs, creatives, & strategists together to share their POV on which ads land, which don’t, & why. Join in. #SuperBowlAds trib.al/emnAH5C

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WPP @WPP

6 years ago

“Human expectations are higher than ever and yet, only 8% of consumers receive the experience they expect.” @ey’s @digitalstrategy and @neuro_insight’s @pranavyadav discuss human connections and how to solve the disconnect between science and #CX. #WPPCommerce2020

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Pranav Yadav @pranavyadav

6 years ago

"It’s essential to align sales and marketing.'' Both are interdependent within an organisation, the value of aligning them is invaluable to driving revenue. Really helpful tips in bringing these departments closer together by @VBieser in @Forbes. bit.ly/364dJfH

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Pranav Yadav @pranavyadav

6 years ago

.@EconGroupMedia have revealed the gap between chief marketing officers and their marketing teams is growing – especially on the importance of branding. They hope this research will be able to help teams recognise areas for improvement in 2020. bit.ly/2Ljqc7e

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Pranav Yadav @pranavyadav

6 years ago

.@BBC reports that another Deliveroo advertisement has been pulled for misleading the public on its services. While there should be an element of creativity and 'out of the box' thinking, they shouldn't be straying so far that it becomes misinformation. bbc.in/2Ri829O

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Pranav Yadav @pranavyadav

6 years ago

Philosophy differs from almost every other discipline, and the act of questioning its existence leads into a philosophical topic in itself, says @UofT associate professor @sturmundstang. Informative review of ‘The History of Philosophy’ in @WSJ. on.wsj.com/2LoIu77

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Pranav Yadav @pranavyadav

6 years ago

"Christmas ads aren’t just ads any more; they’re short films with a lot of product placement.” @TheLastWhale explains why retailers are spending the majority of their marketing budgets in the #Christmas period: bit.ly/361HwFJ

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Pranav Yadav @pranavyadav

6 years ago

It was a true pleasure speaking with @paulwrblanchard on the @Biz_Leaders_FM #podcast. Follow the link below for a discussion of ambition, insight, and defining culture for the better.

The Prosperity Exchange @prosperity_exch

6 years ago

It was a true pleasure speaking with @paulwrblanchard on the @Biz_Leaders_FM #podcast. Follow the link below for a discussion of ambition, insight, and defining culture for the better.