A big change in my daily routine lately is that I don’t use search engines much. I've shifted my questions to AI, which has made me far more productive. There's no more sifting through irrelevant, SEO-driven blue links buried under a barrage of ads.  I am surprised Google is still riding high. Their AI models are good, but business model is being disrupted, fast.

So, true, and it's becoming more conversational and voice-centric. Even on Google, the search UX is disrupted. SEO as we knew it is almost gone. Google might end up cannibalizing the very business model that made it the behemoth it is today. But I guess they're smarter than that.

@rajuv That change in the way people are searching the web is also the biggest challenge for corporate marketing. Companies now have to produce relevant content with structure, clarity, accuracy, and proper formatting—so it can be used to train AI models (and appear in their responses)

@rajuv Very true lately every internet user is moving to AI searching. I have been learning about AI from past 12 months but now I’m using it.