Rob Cupello @rcupello
Partner at Csek Creative and Now Media, love anything marketing and have a drawer full of fun socks. csekcreative.com British Columbia, Canada Joined September 2009-
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AI = More Sales, Less Work Stop wasting time on dead-end leads. #AI can automate follow-ups, personalize outreach & speed up #sales. Join our free webinar March 27 @ 4 PM PST w/ @RobCupello & @timbieber to learn how AI boosts conversions. 🔗webinars.csekcreative.com/webinar-regist…
Crews have been working 24 hours a day to achieve important objectives, which includes extinguishing hot spots, building control lines and even trying to connect the fire’s edge into an old fire scar from 2015. #BCWildfire #WestKelowna #McDougallCreek kelownanow.com/watercooler/ne…
West Kelowna Fire Chief Jason Brolund offered up an estimate of 50 structures lost in the McDougall Creek fire. Brolund prefaced his numerical estimate by pointing out the communities that remain fully intact. He listed Smith Creek, Talus Ridge, Shannon Lake, the Lenz Road…
"I’m able to share with you (that) the following neighbourhoods have no structural losses: Smith Creek, Tallus Ridge, Shannon Lake, The Lenz Road Trailer Park and Rose Valley.” kelownanow.com/watercooler/ne…
Things may be looking a little better than 24 hours ago, but the air is still "hazardous" and "very high risk" and people should avoid time outdoors as much as possible. #BCWildfire kelownanow.com/watercooler/he…
In a somber update, fire chief Darren Lee said the extra irrigation now is now stressing the water system and impacting firefighting operations. kelownanow.com/watercooler/ne…
Video taken by a local resident who got a police escort through the area shows the destruction across Glenmore Road from the dump, which includes several properties and parts of the dog park. #BCWildfire #Kelowna #Glenmore kelownanow.com/watercooler/ne…
Canada Task Force 1 has arrived in town to begin the process of assessing and counting the number of damaged or lost homes, allowing firefighters to focus on the job at hand. #BCWildfire #WestKelowna #Kelowna #LakeCountry kelownanow.com/watercooler/ne…
🔥 When wildfires rage, information is our lifeline. How did Bill C-18 and platform politics jeopardize that? 🇨🇦 Read the open letter from a Kelowna resident and media VP. #BillC18 #ReconnectCanada #NewsMatters #Meta #McDougallCreek #WestKelownafire #Kelownafires…
During some of our recent marketing strategy work I've been thinking a lot about the importance of one key element: defining your target market. It's easy to think that your product or service is for 'everyone'. However, in my experience, businesses that…lnkd.in/exMjJcNs
So many great reasons to earn your Canadian Association of Management Consultants (CMC-Canada) designation. Really enjoyed watching this video testimonial on the power and impact of the Certified Management Consultant (CMC) designation. As an advocate for…lnkd.in/gmm3xq2Z
Ever find yourself feeling less ambitious than usual? You're not alone, especially in the aftermath of the challenges we've all faced recently. For many high-achieving professionals, the idea of scaling back ambitions is often met…lnkd.in/gA-j5DSG lnkd.in/gNkrD5xU
What makes a great leader in the marketing industry? In my journey so far, I've found that leadership isn't merely about having a vision or driving profits. It's about being able to inspire your team, being open to innovative ideas, and embracing failure…lnkd.in/gg4zPEvS
I recently had the privilege of joining @jamesnsgrieve and Ashka Wirk, founders of SuccessionReady, on their new podcast. Our engaging discussion revolved around an essential but often overlooked aspect of business - Succession Pla…lnkd.in/gK4ZJuyU lnkd.in/gVPfgpAr
Big news from the tech world this morning as Meta rolls out its latest app, Threads. Positioned as a direct competitor to Twitter, early reports say that over 10 million people have signed up since launch, making it a force to be r…lnkd.in/gN5nWJBN lnkd.in/g2N6csDE
I want to talk about something that sometimes gets overlooked in a marketing strategy - customer reviews. Yes, those stars and comments that people leave after they’ve interacted with your brand. In the digital age, customer reviews are more than just fe…lnkd.in/gxGVsuAv
Just came across an interesting article that delves into the ongoing transformation of media and intellectual property in the era of digital and AI-driven technologies. This is a must-read for anyone interested in the future of con…lnkd.in/gxjZGEYG lnkd.in/gMBNxUP6
In today's fast changing digital landscape, it's no longer enough for us marketers to focus solely on traditional text-based SEO strategies. One reason for this: the rise of voice search. With smart speakers and voice assistants becoming a household stapl…lnkd.in/gQuwx785
There's a belief circulating in some circles that Artificial Intelligence (AI) is making people "less insightful." The theory suggests that as AI takes over tasks, people lose their ability to think critically, be creative, or even perform simple tasks.…lnkd.in/gKd5BZPK
I'm sure many of us have been there - waiting for the "perfect" moment to take action. Whether it's launching a new campaign, pitching a revolutionary idea, or even starting a new business, it's easy to get caught up in the idea that everything has to be…lnkd.in/gh-5TDq2
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