Red Points @redpoints
The world's most widely used AI against brand threats. š½ļø Learn more: https://t.co/B8K18yXxZo redpoints.com/?utm_medium=soā¦ New York City Joined April 2014-
Tweets6K
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Discounts donāt scream danger anymore. Data from Red Points shows most fake listings now offer 31ā38% off, just enough to seem real. Add professional design, authentic-looking photos, and āsecureā payment badges, and 30% of buyers get fooled. Fraudsters are getting smarter.ā¦
Do you advertise your brand on Facebook or Instagram? Hereās some news you need to know. Meta has rolled out crucial updates to its Brand Rights Protection tool, and if youāre using these platforms to promote your brand, this is a game-changer. šØ Why it matters: Fraudulent adsā¦
Ever wondered how shoppers find fake websites in 2025? From fake websites ranking high on search engines to polished social media profiles, scammers are getting smarter every day. Your customers might think theyāre interacting with your brand, only to realize theyāve beenā¦
Some eye-opening findings from our latest annual report, shared by Daniel Shapiro in his recent @AAFA webinar: Imagine this: A shopper clicks on a deal that seems too good to pass up. The site feels legitimate. The product photos look authentic. A few days later, theyāre eitherā¦
Where are fashion buyers actually finding counterfeits in 2025? What made fake listings look real? Weāre unpacking the latest fake shopper data today, plus a live Q&A to answer all your questions. š TODAY | 12pm ET / 6pm CET ā³ Donāt miss your window to join:ā¦
Unintentional counterfeit shoppers looking for your brand arenāt just fooled, theyāre left questioning who to trust next. Our latest data reveals how counterfeit experiences affect brand loyalty, retention, and what shoppers do after theyāve been duped. š Built from 2,000 U.S.ā¦
AI is already shaping how fake fashion spreads, and your customers might be the first to feel it. Learn how counterfeiters are using generative AI to mimic real brand listings, scale fake sites, and hijack intent at the moment of search. š Backed by the largest U.S. study ofā¦
Search engines. Social platforms. āOfficial-lookingā websites. Weāll map out the most common discovery points that trick fashion buyers in 2025, straight from 2,000 U.S. counterfeit shoppers and +1,000 brands. š Join us June 30th for actionable insights and live Q&A! Claimā¦
š± On #WorldEnvironmentDay, we're reminded: Counterfeits donāt just hurt brands, they harm the planet. From toxic materials to excess waste, fake goods come at a real cost. Letās protect innovation and the environment. #SustainableCommerce #BrandProtection
šØ Nearly 1 in 3 victims (29%) stop buying from the real brand after a fake purchase. Learn how counterfeit experiences erode lifetime value, and what the latest data tells us about consumer reactions. Secure your seat for June 30 ā¬ļø hubs.li/Q03pgh5h0
61% of online shoppers ended up with a counterfeit by mistake, and 52% of those bought fake fashion items. See the data from 2,000 U.S. counterfeit buyers +1,000 brands and discover which cues made the fake listings look authentic. When? š June 30, 12 pm ET / 6 pm CET. šØā¦
Today, our CEO @Lurquizu took the stage at #DemoDay by @IncibeEmprende and @ceeivalencia āone of Southern Europeās top cybersecurity events. She shared what it really takes to build a global player in the fight against cybercrime. #Cybersecurity #ScaleUp #Leadership
šØ Xanthorox is one of the first AI models built specifically to commit cybercrime. Openly, at scale, and with little barrier to entry. It can create phishing emails, deepfakes, malware, and ransomware in seconds. Built from scratch to avoid detection. Shared across GitHub,ā¦
Counterfeit goods accounted for $467 billion in global imports in 2021, 2.3% of total trade. A new joint report from the OECD and EUIPO maps the scale, routes, and tactics behind global trade in fakes using customs seizure data from 2020ā2021. š” Some key findings: š¹ EUā¦
OpenAI is rolling out updates that could reshape how people discover and shop for products online. Hereās whatās new: ā Improved product results Users now see images, pricing, reviews, and direct links to buy without leaving ChatGPT. ā Citation-based answers Each productā¦
AI isnāt just changing how we shop, itās also changing how counterfeits are found, sold, and bought. A new article from breaks down how AI is fueling the rise in fake luxury goods across the US. According to Red Points' study, nearly 3 in 10 consumers who bought a counterfeitā¦
Why do people buy counterfeits even when they donāt mean to? In 2025, Red Points commissioned a survey of 2,000 U.S. consumers who had bought fake products. Some did it on purpose. Many were fooled by clean websites, decent prices, and secure payment options. Here's what weā¦
We are proud to be Platinum Sponsors for @IACC_GetReal's Annual Conference, happening next week in San Diego! Our team, Daniel Shapiro, Alex Paul, Babette PagĆØs, Mike Lefavor, and Joe Peltier will be there. Looking forward to catching up with industry friends and making newā¦
We asked U.S. shoppers what happened after they accidentally bought a counterfeit online. The results? They didnāt just get a fake. They got a reason not to come back. š¹Poor quality. š¹Broken trust. š¹Some never got their order at all. And the impact on the real brand? Itāsā¦
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