Michaela Mora @rinsights
Qualitative & Quantitative Market Research | User Research (UX) | Customer Experience | Brand & Product Research. Analytics that hit you with #relevantinsights. relevantinsights.com TX, USA Joined June 2009-
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The insights community is debating the link between market research and UX research. Don't miss the panel The Rise of UX. on Friday, April 21st, 12pm PST| 3pm ET ow.ly/y06U50NKbRm with me, @jaminbrazil, Scott Harrison & @NikkiSavanta #mrx #uxresearch #relevantinsights
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Michaela Mora retweeted
Are you tired of hearing me talk about UX, CX, HX and all the other Xs yet...? I hope not! Because next week, I'll be joined by friends like @jaminbrazil, @rinsights Ben Hogg Scott Garrison Elvin Tuygan and a few other starts to talk about WTFX is going…lnkd.in/exGhuZJc
Michaela Mora retweeted
"In many companies, #uxresearch is focused on testing product ideas without a clear understanding of whether there is a need in the market for those products." — Michaela Mora, Founder, @rinsights #insightsMRX #userexperience #ux #customerexperience #cx #mrx #marketresearch
Secondary research can be a fast and cheap. It is rarely enough, but a good starting point. Tips and sources: Herhttps://www.relevantinsights.com/articles/secondary-research-advantages-limitations-and-sources/ #relevantinsights #mrxinsights #mrx #marketresearch #ux #marketing
Should your team do all #marketresearch and #uxresearch in-house OR should it partner with research suppliers to support your research operations? Check the pros and cons for each option: ow.ly/ontn50Jg9Xi #relevantinsights #mrxinsights #mrx #userexperience #ux #marketing
Steps to consider if you plan to do market research or UX research: ow.ly/OszY50JfLwp #relevantinsights #mrx #marketresearch #marketingresearch #uxresearch #ux #userexperience #customerexperience #cx #customerinsights #marketing #mrxinsights
Consider these important issues when writing surveys to ensure data quality. ow.ly/SnXk50JaJZG #relevantinsights #marketresearch #insights #marketingresearch #marketing #business #strategy #marketingresearch #mrx #uxresearch #ux #uxr #uxrs #cx #customerexperience
Market Research and UX Research. Are they so different? Learn how they are connected and why researchers on both camps would benefits of more collaboration: ow.ly/UVkV50JaJSZ
Wondering if you are tackling the right business problem in your market research or UX research? A problem audit can help. Read how to do one here: ow.ly/k3iJ50JaJNU
Michaela Mora retweeted
This week on #BraveUX, @rinsights discusses the challenges of categorising race ☑️, why homogenous leadership is bad for businesses 🤕, and what UX researchers could learn from market research 🔍. 📺 Watch - youtu.be/daZVbCn5nsE #UXResearch #UXR #UserResearch #MarketResearch
Market Research vs. UX Research: Why they should be integrated: ow.ly/oHtW50IN9KE #relevantinsights #mrx #marketresearch #uxresearch #uxr #userresearch #marketingresearch #marketing #strategy #productdevelopment #userexperience #ux #customerexperience #cx #customerinsights
Do you have to write surveys in your job? Here are 11 things to consider to gather high-quality data with surveys: ow.ly/CmsB50IC7eH #relevantinsights #mrx #marketresearch #marketingresearch #uxr #uxresearch #userresearch #marketing #userexperience #cx #surveydesign
Michaela Mora retweeted
Great talk by @rinsights on concept testing. Feeling motivated to try out the trade-off approach, getting user impressions of components of a concept side by side. #ar2022
Michaela Mora retweeted
Looking forward to discussing the value of concept testing in UX research at the Advancing Research 2022 Conference from @RosenfeldMedia Register at ow.ly/z0Lj50IcbM0. Use MORA-AR2022 to save $75. #relevantinsights #uxresearch #mrx #ux #marketing #productdevelopment #cx
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