Rohit Maheswaran @rohitmah

Enabling privacy-first marketing measurement that growing brands can trust 📊 ✦ Building @lifesightdotio ✦ Looking to work with growing digital native brands🚀 lifesight.io/?utm_source=tw… Upgrade your measurement 👉 Joined March 2009

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Rohit Maheswaran @rohitmah

3 days ago

Measuring marketing ROI accurately across multiple interacting channels is a significant challenge for many marketers. How do you isolate the impact of specific channels or campaigns within a complex mix? Geo-experimentation offers a key solution by allowing you to conduct…

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Rohit Maheswaran @rohitmah

3 days ago

Many traditional attribution models, especially those that are overly simplistic or rely on limited data points, are becoming increasingly outdated in today's complex marketing environment. They often fail to capture the true, holistic impact of your marketing spend. If you're…

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Rohit Maheswaran @rohitmah

4 days ago

We've seen causal marketing mix modeling (MMM) act as a powerful catalyst for top-line growth, including a notable case where it helped a brand achieve a significant 14% increase in revenue. This wasn't achieved by simply increasing spend, but by strategically optimizing their…

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Rohit Maheswaran @rohitmah

4 days ago

When it comes to specifically measuring and analyzing marketing ROI in a complex omnichannel marketing world, different analytics tools offer various strengths. From dedicated ROI calculators to advanced modeling platforms or even customized dashboards, marketers have their…

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Rohit Maheswaran @rohitmah

5 days ago

For a vast majority of Chief Marketing Officers (83%), accurately measuring and robustly demonstrating ROI is a non-negotiable top priority, especially in the competitive B2B landscape. Causal marketing mix modeling (MMM) is a critical analytical tool that delivers the accurate…

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Rohit Maheswaran @rohitmah

2 weeks ago

Imagine discovering that a substantial 30% of your advertising budget was effectively going to waste, not contributing to your desired outcomes. This was the eye-opening revelation for one company after implementing geo-experimentation, which pinpointed these inefficiencies. This…