SchemaPlus App @schemaplus
Developed by former Google software engineers, SchemaPlus app is the world's most advanced automatic schema app on Shopify for e-commerce companies. apps.shopify.com/schema-plus New York, NY Joined March 2020-
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With more videos showing in #Google, you'll want to take action to make your videos stand out from the rest. Using Clip or Seek #markup can help richen up your video results in Google to help improve click-through rates from Google Search to your videos. buff.ly/3gorH2R
#JohnMueller said that “While #Google has said JSON-LD is Google's preferred and recommended method for implementing schema, that doesn't mean that there's any less value passed with like the other types of markup." buff.ly/3ggboq2
Both #Google and #Bing can not yet discover the complete information about an embedded video without further help in the form of ‘VideoObject’ schema, and the best way to provide it is via JSON-LD format. buff.ly/3pbY0pz
#Google is testing out a new feature for its featured snippets section named "Also Covered On This Page.". This new section will be just below the main featured snippet. "Also Covered On This Page" will have links to different parts of the page. buff.ly/3yUuxoE
A logo #schema is used by Google to show your own logo in #Google SERPs and Knowledge Panel. buff.ly/2SLzjUP
#Google Tag Manager is a free tool that enables you to add or update tags without having to know any website coding. It is a small javascript add-on that will add extra functionality to your website without changing its code. buff.ly/346OZnT
Another eligible form of structured data is Paid On-The-Job Training. This uses the WorkBasedProgram structured data. Job seekers will be able to use Google’s job search experience to not only find jobs but also to find job training opportunities. buff.ly/2T6cbRd
#Google has announced a number of content formats that will no longer be featured on Discover. These are Job applications, Petitions, Forms, Code repositories, and Satirical content without any context. buff.ly/3bDWCGH
John Mueller of #Google stresses that #organizationmarkup should not appear on every page. It’s best to put organization markup on one page only. buff.ly/3bior7e
The “regionsAllowed” structured data property is meant to define what regions a video is meant for. A #searchengine can use that information, for example, to limit what regions to show a rich result about a particular #video. buff.ly/3odzfc7
#Google just launched a new #schema, called “practice problem” rich results”. With “Practice Problems”, students can tackle multiple choice questions in preparation for an exam or test in the #SERPs. buff.ly/3tD7Cu3
#JohnMueller of Google explained that over the year, #Google began to scale back #FAQ rich results in search. He said since some people were going overboard with it and adding it to everything, Google got pickier with who they show it for in the search results.
Event #schema allows event organizers to be discovered in #Google Search and Google #Maps. Initially developed for physical events, the #Event schema is also appropriate for online events. buff.ly/3tcPQxG
At the end of March, #Google added support for a new #structureddata type for education websites. This mark-up type will be visible on the SERP in the form of Practice Problem Rich Results. buff.ly/3xIxE2m
Google says click-through rate will increase with speakable schema markup. CTR drives traffic and ultimately brings revenue. The businesses will get better ranking opportunities in the SERP and improve their brand recognition. buff.ly/3eJzirF
Site owners can markup their website content with any structured data that is appropriate, but Google will only show rich results for the ones listed on its webpage. buff.ly/2Qz6vyl
#Google will track the price that is used for the “Offer” Schema.org structured data type. When the product price changes, Google will add a rich result called a “price drop appearance” that reflects that there’s been a price drop. (buff.ly/2RRwmBz)
#Schema markup, whether it comes to #blog posts or web copy, knowing what information is required and recommended for different rich results can inform your content strategy. (buff.ly/3xdyTX2)
Always aim to give more content to #Google for better #SEO in local search. You should implement structured data types like local business, geo coordinates, postal address, and reviews to help improve performance. buff.ly/3sBlQLt
The biggest difference between the #Google Structured Data Testing Tool and the Rich Results Tool is that the latter is only able to test approved classes of structured data that will directly influence the appearance of search results. buff.ly/3uTosFZ
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