Scott M. Davis @scottdavisshift
I help companies drive demand and impact through more effective use of their brand, marketing, design, digital & innovation assets prophet.com ÜT: 37.439615,-122.113365 Joined April 2008-
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CMOs know GenAI is changing marketing—but how do you lead, not just keep up? Prophet’s new GenAI maturity model is your roadmap to real growth. Read now: Rethinking Marketing Maturity in the Age of GenAI. #MarketingTransformation #GrowthStrategy prophet.smh.re/7IQ
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Want to be a CMO? Get comfortable with paradox. From urgency vs. strategy to pressure vs. grace, modern marketing leadership is all about balancing opposites. Read more. prophet.smh.re/7IP
Real AI transformation starts with culture = not technology. In Chief Executive Magazine, Paul Teuton shares why CEOs must align AI with purpose, people and strategy to unlock its true potential. Read more: #AItransformation #HumanCenteredAI prophet.smh.re/7IN
Marketing’s new mandate is here - and it’s bigger than marketing. CEOs want brand to drive enterprise growth, and CMOs are stepping up. Discover the six components of a modern brand engine fueling real impact. #CMOAgenda #UncommonGrowth prophet.smh.re/7H2
Does branding still matter in the age of AI? Absolutely — and now more than ever. Building on insights from Prophet's global research, with a closer look at the trends brand leaders in Asia must keep in mind in the wake of AI disruption. prophet.smh.re/7H0
Prophet's new report, Making Culture Pop, offers a guide on how create cultures that energize employees and unlock uncommon growth. Read the full report. #CultureChange #Leadership #FutureOfWork #GrowthMindset #UncommonGrowth prophet.smh.re/7Eu
Cracker Barrel Shakes Up Agency Roster Amid Brand Refresh prophet.smh.re/7E5
Prophet Becomes Founding Sponsor of The Association of National Advertisers’ New Brand Practice prophet.smh.re/7Dj
The State of GenAI Adoption in Europe prophet.smh.re/7DZ
The Multiplier Effect Report prophet.smh.re/7D5
To win today, companies must move at the speed of growth—from insights to impact—while building capabilities for sustainable innovation. Read how to unlock long-term success: #Innovation #Growth prophet.smh.re/7Cy
How to marry brand and demand prophet.smh.re/7CX
From breakthroughs to brand flops, my colleague Scott Davis determined which brands won consumers' hearts and which ones lost them. Discover his 2024 brand winners and losers. prophet.smh.re/7CI
2024's Brand Winners and Brand Losers. Winners include: @Walmart, @nvidia, @YouTube, @Bitcoin Inc. and the @WNBA (Women's National Basketball Association). Losers include: @Boeing, @Starbucks, @Ticketmaster and @X as our brand losers. prophet.smh.re/7CG
From breakthroughs to brand flops, my colleague Scott Davis determined which brands won consumers' hearts and which ones lost them. Discover his 2024 brand winners and losers. prophet.smh.re/7CE
From breakthroughs to brand flops, my colleague Scott Davis determined which brands won consumers' hearts and which ones lost them. Discover his 2024 brand winners and losers. prophet.smh.re/7C4
From breakthroughs to brand flops, my colleague Scott Davis determined which brands won consumers' hearts and which ones lost them. Discover his 2024 brand winners and losers. prophet.smh.re/7Bw
From breakthroughs to brand flops, my colleague Scott Davis determined which brands won consumers' hearts and which ones lost them. Discover his 2024 brand winners and losers. prophet.smh.re/7Bu
Do the right hard thing: How leaders can find uncommon growth in times of constant change prophet.smh.re/7Ab
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