SEO Book @seobook
Read the Texas AG lawsuit citing how Google lied to news publishers to get them to adopt AMP to destroy header bidding. https://t.co/0SSx3vOswC seobook.com Joined April 2008-
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To get rich, do work where you get paid in proportion to the number of customers you satisfy instead of the number of hours you work. Not all work of this kind will make you rich, but nearly all work that can make you rich is of this kind.
@carlhendy @seobook I think I still have a copy of the actual book pdf somewhere.
@danbarker @carlhendy @seobook That used to be Ayima's training "here, print this out and read it!" 😂
I’ve been saying this for two years… tons of oppty (while #SEO world cries in Google pain) Every time a page drops out of search, something takes its place, someone seeks therapy( or alcohol), training, or a new job… and if SUCCESSFUL web sites drop dead, markets go unserved.
I’ve been saying this for two years… tons of oppty (while #SEO world cries in Google pain) Every time a page drops out of search, something takes its place, someone seeks therapy( or alcohol), training, or a new job… and if SUCCESSFUL web sites drop dead, markets go unserved.
@elonmusk Not just because of it, but they said that it was one of the reasons: epicgames.com/site/en-US/new…
Apple just terminated Epic's developer account, and they admitted that this tweet was one of the reasons. We don't want to think about Apple being evil. It would be so inconvenient. We don't want to switch to Android. But I see ever more signs that power has corrupted them.
Apple just terminated Epic's developer account, and they admitted that this tweet was one of the reasons. We don't want to think about Apple being evil. It would be so inconvenient. We don't want to switch to Android. But I see ever more signs that power has corrupted them.
This Linkedin Post from a Senior Software Engineer at Google is illuminating. (Link: linkedin.com/posts/dhtheria… )
Huawei works with the Chinese state security services to steal technology from Western firms, and the government gives Huawei massive subsidies to underbid Western companies on 5G contracts that Huawei then uses to spy on people around the world for the Chinese government.
Huawei works with the Chinese state security services to steal technology from Western firms, and the government gives Huawei massive subsidies to underbid Western companies on 5G contracts that Huawei then uses to spy on people around the world for the Chinese government.
Now we can say precisely how much ahead of his time Brian Armstrong was: 3 years.
This isn't "personalization" - as public Google comments seem to want us to believe "If you search right now, you'll benefit from the billions of past user reactions we've recorded" 4/5 🧵
What user interactions does Google measure? • Attention (hover/mouse movement) • Clicks • Scrolls • Enters new query 2/5 🧵
It here! The DOJ finally released "Life of a Click" - explaining how Google used clicks for ranking 3 Pillars of Ranking: • On-page • Links+Anchors • User-interaction 1/5 🧵
Interesting timing. Google shared this yesterday about new features for ecommerce sites: "Stay tuned for new ways we're helping shoppers find your deals this holiday season..." Maybe this is it? Or maybe it's part of what's coming. Stay tuned.
Interesting timing. Google shared this yesterday about new features for ecommerce sites: "Stay tuned for new ways we're helping shoppers find your deals this holiday season..." Maybe this is it? Or maybe it's part of what's coming. Stay tuned.
@googlesearchc we are sooo back!
Today we released the November 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/products/rGHU1… Related to this, we’ve posted a Q&A on Google Search updates as a refresher about how updates work: developers.google.com/search/blog/20…
This carousel looks new. Is it new, @rustybrick ? It appears to be an "about us" type of carousel.
YouTube confirmed it “launched a global effort” to encourage users with ad blockers to allow ads or try YouTube Premium, after a “small experiment” earlier in 2023 theverge.com/2023/10/31/239…
Foot Locker was able to increase their image thumbnails on Google by 343% for category pages with this one simple change. They received a significant uptick in images being indexed, resulting in them surpassing key local competition with their image previews. The change…
@seobook And here’s a link to my calendar because “limited spots available”
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Google, Meta, other tech giants slash DEI-related jobs, resource groups in 2023: report trib.al/HhyPul9
@seobook And here’s a link to my calendar because “limited spots available”
@seobook "What your spouse said to me be before they passed..." I'm sure this subject is in that campaign somewhere.. If spouse dead - wait 3 days - send this
@seobook Outbound for agency sales...soon.
Found it. It’s @seobook. tools.seobook.com/keyword-tools/…
One theme I've noticed talking to people in Silicon Valley this trip is that Google has become terminally bureaucratic. They were bad 10 years ago, but they seem appalling now.
When clients dont want to pay for the stock photos you put in their design and use them as they are.
@dannysullivan @rustybrick No, I definitely mean search engines (among others), and Google is the worst by far, even w/o poor results: *inaccessible to anyone who cares about their privacy (improper Tor blocking) *hostile, scripts-required captchas *page redirect for mandatory, scripts-required cookie
@dannysullivan @rustybrick The fact that Google is totally unusable is no skin off my back, because I can work around it, but whoever decided every Google property should be gated by a redirect to a scripts-required cookie-gate has made the internet less safe. No law or bot problem justifies this.
@dannysullivan @rustybrick I seriously encourage anyone who has anything to do with google search to try to *any* google stuff in a privacy preserving manner: A) All scripts disabled, hardened browser. B) Via Tor (and after, via highly-shared VPNs). C) Not logged in. D) Definitely not using Chrome.
There is something hilarious to me about the founder of Visa tweeting every couple of months that his Twitter follower count is 'stuck', even though he's posting great insights. Sir, may I introduce you to shitposting?
For better or worse, the basis of popular culture now seems to be user-generated content like memes and videos. When I was a kid it was TV. That's a big change, from maximally centralized to maximally decentralized.
@seobook @consumingtech @pedrodias We can certainly agree on that! These paywalls drive me crazy. I saw one the other day where the page kept refreshing - to refresh the ads - and as a result I got locked out of the site ("You've used your 5 free articles") before I was even done reading the article. Sigh.
@rishil As a close second - not making sure there are GROWTH opportunities for the site content/traffic/income. Don't buy something that is already maxed out in any of those three categories.
Another example of why we want more control of RSAs. This is an RSA with 'excellent' ad strength. When it was paused, this ad group's conversions almost doubled due to G serving the highest CTR ad the most and not the one that converts the best. I have 1000s of these examples.
ETAs might be going away, but your ability to control ads is not. All you need to do is use 'pinning' at scale and you still have full control over your ad messaging. This is going to be essential for regulated industries and those who see poor RSA performance (*many* people).
We haven't had an (indoor) dinner party since the epidemic started. Our 9 yo started to fill up the dining room with Lego sets he's built. Then he started referring to it as "the Lego room." A few days ago I caught myself calling it that.