scott gillum @sgillum
Founder, Carbon Design | Author/Blogger | Former Consultant & Agency Pres. | Husband & Family Man | Occasional Athlete carbondesign.com Raleigh, NC Joined October 2008-
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@martechismktg @sgillum Hopefully not. Businesses need LinkedIn, not another TikTok.
LinkedIn wants to be the TikTok of business — will it work? via @sgillum martech.org/linkedin-wants…
Your best marketers might be working for me: martech.org/your-best-mark… via @sgillum
When clients assume your best work was done by AI: martech.org/when-clients-a… via @sgillum
Are marketers trusting AI too much? How to avoid the strategic pitfall via @sgillum martech.org/are-marketers-…
The Key to Deep Personalization at Scale – the 65/75 Rule. After years of researching and profiling the personalities of tens of thousands of buyers, we have found that... Learn more here: carbondesign.com/2024/the-key-t…
Why personality data is key to scalable B2B marketing: martech.org/why-personalit… via @sgillum
The 4 types of content buyers want Create high-impact content by understanding buyer preferences and leveraging existing assets. Learn more here: martech.org/the-4-types-of…
The 4 types of content buyers want via @sgillum martech.org/the-4-types-of…
How to build a better buyer journey using customer behavioral data via @sgillum martech.org/how-to-build-a…
Why B2B marketers get their signals crossed via @sgillum martech.org/why-b2b-market…
Gone in 30 seconds: Marketing in an increasingly distracted world: martech.org/gone-in-30-sec… via @sgillum
Gone in 30 seconds: Marketing in an increasingly distracted world via @sgillum martech.org/gone-in-30-sec…
Why relying on #AI won’t improve the #customerexperience | @sgillum in @martechismktg Focus on small touches, employee empowerment and anticipating customer needs. buff.ly/3UjQlqA
The B2B CEO’s social media checklist: martech.org/the-b2b-ceos-s… via @sgillum
We Forget that AI is Really Just Artificial Human Intelligence... The future of AI is bright but it’s also going to be bumpy. We know there will be shortcomings in this new wave of technology. For example... carbondesign.com/2024/we-forget…
Feel like you're trapped in a never ending loop? 7 ways to end the sales and marketing Catch-22 | MarTech martech.org/7-ways-to-end-… @martechismktg
I thought @WeberGrills might like to see how their Performer Grill holds up after 30 years.

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