this is how I would design a marketing team from scratch. vertical specialists + AI agents (claude code) they're letting AI handle the "boring" stuff and working on uncovering new offers/angles/insights to collab on 1) Search/llm specialist - focused on organic traffic - technical website optimization - digital PR, programmatic pages - ai-assisted long form content 2) Paid traffic/ads specialist - unlock paid traffic channels - iterate on ai generated creative - pull data via platform APIs - automated reporting, landing page testing 3) Lifecycle marketer - working with behavior tracking and funnel data - automating + optimizing sequences w/ AI - personalizing account based marketing - iterating on lead magnets Bonus: Social/community - Creator partnerships, relationship builder, affiliates - No manual outreach, knows the niche - Can test formats/angles w/ social content - Launches organic social like someone testing ads (AI powered) you need a strategist / lead that is familiar with the whole stack and can build end to end -- front end/back end, and has done it all manually. hard to find, but 10xer ... almost a marketing AI engineer that can own strategy 3-4 people can get an insane amount done...AND deliver huge roi for in-house teams and agencies this is the future of marketing