Sourabh Mishra @sourabhmishra
Brand Consultant at Azendor Consulting. Mentor startups at AIC NMIMS and IEF. Teach at XIC. https://t.co/baing5zQPa azendor.com/branding Mumbai, India. Joined December 2008-
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Apple fans are recommending this one…wonder if it’s worth the hype? strawberrybrowser.com/?ref_id=OV30YC…
Creating and Evaluating Powerful Brand Communications: A Classic Playbook for Modern Marketers linkedin.com/pulse/creating… via @LinkedIn
Jargon Monoxide: The Corporate Cancer That’s Killing Your Business linkedin.com/pulse/jargon-m… via @LinkedIn
Making a case for aimless meandering: “(…) in today’s “digital cosmos,” it is harder than ever “to find something one was not looking for given that in every step of the search, the algorithm proposes predictable and obvious connections that are annoyingly based on the previous…
The Black Friday deals are not what they seem to be 😄 P.S.: Marketers - Invest in cleaning up your websites before you try these ‘tactics’, otherwise the potential damage to your reputation can be quite a bit. #BlackFriday #marketing #onlinesale #BrandReputation
The word of the year 2024 is 'demure' 😄 edition.cnn.com/2024/11/26/sty…
Another major beneficiary of the #AI boom. nytimes.com/2024/11/20/tec…
‘New market opportunities’ can sometimes distract brands. Colgate-Palmolive ventured into the Ayurvedic segment in India, which distracted them from their core strengths in oral care. Realigning Colgate’s focus back to its foundational scientific principles has resulted in growth…
According to a recent HR article, 'misalignment burnout' is becoming an increasingly prevalent issue among professionals. This form of burnout arises when there is a significant disconnect between an individual's personal values and the ethos of the organization. Such…
The sophisticated content-collators today add value by guiding people on their journey from easily available information to the less common wisdom, enabling a culture of curiosity and innovation. #Insights #Innovation #Brand #Culture linkedin.com/pulse/interest…
Recent inquiries have revealed gaps in nutritional content claims Vs. delivery. This is a good opportunity for food brands to steer positive change and reinforce trust with consumers. #foodbrands #packagedfoods #IndianFoodBrands linkedin.com/pulse/elevatin…
Long-term Brand Recall: How Memory Science Can Forge Lasting Connections linkedin.com/pulse/long-ter… #Brand #BrandRecall #BrandMemory #BrandStrategy
Researchers at the University of Shanghai have created a storage device with unprecedented capacity- the equivalent of fitting around a million standard definition movies on something the size of a DVD. The possibilities are mind boggling. linkedin.com/pulse/future-l… #BlueSkyThinking
Therapy may actually make you richer and more successful. #therapy #psychotherapy bloomberg.com/opinion/articl…
One message that I hope all of us send to our banks and other such spammers :) #spam #banks #NewYear2024 #newyeargreetings #emailmarketing #mobilemarketing
Why are auto-makers increasing car prices citing inflation, when raw materials cost as a percentage of revenue is actually going down? Interesting analysis by @MorningContext #greedflation #IndianAuto #Automobiles #India linkedin.com/posts/sourabhm…
H-pop: emergence of a new cultural phenomenon for today’s times. scroll.in/article/105902…

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