Andrew Southworth @southwortha
I help music artists and record labels grow their fanbase. Founder of Genera Studios & Forbid Media. linkin.bio/generastudios Massachusetts, USA Joined March 2009-
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Most people new to advertising struggle with the idea of a tracking pixel. Put simply: Ad platforms can't see what happens on your website because they don't own it. You put a pixel on your site to tell the ad platform what is happening on your website. Learn more 🧵👇
I used to look at my analytics constantly. YouTube, Spotify, Facebook ads etc... Nowadays I still stay on top of them, but I don't obsess over them like I used to. Looking at your stats multiple times per hour is not only bad for your sanity, it wastes a lot of time.
Every song i've released in the past 3 years has gotten on Discover Weekly. For the most part, getting on it is quite predictable. I had 300 artists submit their Spotify for Artists data and a data analyst ran some numbers on it. 🧵
Did you know there are 3 main components of the Spotify algorithm? Well, today i’m going to walk you through it! - Collaborative Filtering - Audio Analysis - Web crawling 🧵 👇
Apple Music's algorithm isn't the same as Spotify's. Its home page driven, not playlist driven. They seem to emphasize repeat listens more than saves. So when you send people to Apple, send them to a playlist, new song on top. Unfortunately this requires a paid Apple account.
📢 Music artists: Here's a micro step-by-step guide on using Facebook / Instagram (Meta) Ads to promote your music on Spotify and other streaming platforms. 👇🧵
If you're spending more on music CREATION than music MARKETING, you're doing it wrong. Why spend $2k making your song if nobody is going to hear it because now you have no marketing budget? Better to cut that to $1k creation, $1k marketing.
If you want to promote your music using FB / IG ads, you need a smart link service. But which one do you choose? In this thread i'll compare my favorites... 👇
I promoted a song on Spotify using ads where most of the $1,500 budget was spent exclusively in the USA. Here are the results... In 2 months: - 32k streams - 2.3 streams per listener - 2,537 saves (18% save rate) - 302 Spotify followers - 939 Apple Music streams - 300 Shazams
Being prepared is great and all, however... I've found that the best way to learn is to just get started. You learn much more trying and failing than you learn from studying and preparation.
It's amazing how many music artists out there make a living with their music simply because they believed in their vision, released consistently and didn't quit. Even if 99.9% never listen to your music, thats still more than enough people in that 0.1% to have a career.
Many artists complain about @submit_hub but i've found a lot of the time they're just using it wrong. After speaking with over 1,500 artists and labels 1-on-1 i've seen data from hundreds of SubmitHub campaigns in addition to the dozens i've ran for my own music. 🧵
Batch creating content is one of the most effective ways to get more social content out. But additionally, scheduling content also helps a lot because you don't have to keep going back and posting every single day (or multiple times). I use two pieces of software for this. 👇
Without these things, your digital ad campaign will fail: 1. Know your target audience 2. Have a specific, measurable objective 3. Know which variables you're testing 4. Make sure you can analyze performance
There is a Spotify playlist scam going around, let me explain how it works so you can avoid getting tricked by it! 🧵👇
Short list of life-changing habits: 1. Live life through your calendar 2. Use a task management software 3. Batch create content 4. Use automation tools as much as possible 5. Create more content than you consume 6. Done is better than perfect
I released 4 albums that nobody heard. When I started releasing music I thought "if you make great music, it will market itself". But that was dead wrong. 🧵👇
You don't need a fancy camera to make content online. I know so many musicians and creators using nothing more than their phone camera. Some artists even edit their videos on their phone too.
Every song i've released in the past 3 years has gotten on Discover Weekly. For the most part, getting on it is quite predictable. I had 300 artists submit their Spotify for Artists data and a data analyst ran some numbers on it. 🧵
Chat GPT can actually be useful for music artists. You can't expect it to do everything for you, but you can use it quite effectively as a brainstorming tool. Lets talk about some examples. 🧵👇
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Pan Liang @hopanliang
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xAIPIXEL @x_aipixel
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Rogelio Baxter @RogelioB45252
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Skyrocket your Music .. @Arlean19839198
386 Followers 4K Following 🎵FREE MUSIC PROMO 🏆Millions of Potential Fans 🎯Services: Youtube, Instagram etc. All Free Offers ➡️ https://t.co/jgn6M35DS2
スタジオ翁@音�.. @studiookina
446 Followers 117 Following DIYアーティストに役立つ情報を発信 │ 最新のAI作曲・ミキシングツール活用法を紹介しています。最近は主に、ニュースレターでの発信をメインに活動中。(https://t.co/a31CNhQfwE)
Andrew Macdonald @andrwmacdonald
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85 Followers 304 Following The new single 'Dreaming' ft. Aniah Alves is out now on all platforms.
Promo Packages HQ �.. @Agency777X
69 Followers 2K Following 🔥 Free Trial 🚀 Elevate your songs with high quality promotion services. Reach a wider audience, gain real fans. Check out at https://t.co/6LWkuUSu8Z 🌟
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Doron Giat Music @DoronGiatMusic
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51 Followers 2K Following
Boost Your Music's Re.. @Entrefa2
591 Followers 5K Following 💎Hot Promotion Packages 2023 🎸Organic Music Promotion Expert 🎯Highly Trusted Agency since 2014 Check ➡️ https://t.co/Go4ixdS6WY
sur ik @ik_sur28465
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Self Paid @GODSANGEL001
42 Followers 75 Following Chase a 💰Or Die Early that’s the CODE 2 3verything 💯
Rob @r67545
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Andrew Huang @andrewhuang
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Tom DuPree III @tomdupreeiii
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Benn Jordan @bennjordan
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bad snacks makes home.. @lilbadsnacks
18K Followers 342 Following debut EP "Home Music" out now!! // inquiries can be sent to [email protected]
Spotify News @SpotifyNews
222K Followers 421 Following Turning up the volume on all things @Spotify.
Spotify for Artists @spotifyartists
177K Followers 24K Following Develop your fanbase, build your business, and create the world around your music. Looking for support? Contact us here: https://t.co/NvTPKYasWf
Venus Theory @venustheory
7K Followers 113 Following Human Grumpy Cat Impersonator 👇 Links and stuff 👇 https://t.co/uNrL9DuYQL
DistroKid @DistroKid
130K Followers 9K Following Easiest way for artists to get music into Spotify, Apple Music, TikTok, Instagram & more. Unlimited uploads, auto-splits, be prolific https://t.co/jBnxE5Lffh
Loopop Music @loopopmusic
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Adam Ivy @AdamIvy
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A3E @A3E_Event
870 Followers 2K Following We are the leading industry resource dedicated to the future of advanced audio apps & new music + entertainment technology. 🎶💻🎮
Matt Rife @mattrife
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Disney Food Blog @DisneyFoodBlog
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Anthony | music marke.. @oddlysimpl
88 Followers 34 Following i grow the world’s most exciting artists.
Adam Erhart @AdamErhart
24K Followers 100 Following Marketing Mad Scientist • 400K+ YouTuber • Spent $70M on Facebook Ads • Clients have added $1B To the global economy.
Reverend Genes @reverendgenes
1K Followers 2K Following Songs from suburbia to the sea about sustainability, and you and me. At https://t.co/Ll79RsPrwN and https://t.co/WcGqjZw7Et 🎸🌏 ♻️
Justin Moore | Sponso.. @justinmooretfam
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Piano Vampire @PianoVampire
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George Ten @GrammarHippy
199K Followers 782 Following CopyTHINKER. Sold more than 500,000 products online. Hit the 🔔.
Nate Black @thatnateblack
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Matt Bacon @baconsbits_
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Ari's Take @ArisTake
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2K Followers 22 Following what's the future of music? created by @ferisella & team @merlinnetwork board members @earthpercentorg founding music committee @SoundsRight2024 partners
Fer Isella @FerIsella
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beehiiv 🐝 @beehiiv
26K Followers 69 Following Launch, scale, and monetize your newsletter with a publishing platform built for growth. Built by those who have done it before.
Francis @francis_oleh
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greg @greg16676935420
804K Followers 525 Following im greg I like football and stocks and my birthday im from kentuckey. I'm a investor. I like to golf at the golf course @gregmultiverse • subscribe for $1 ⤴️
ZUBY: @ZubyMusic
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2K Followers 404 Following Husband, Dad, YouTuber, Podcaster and Entrepreneur. 125+ Million Views on YouTube // Over 30 million podcast downloads. Let’s grow together!
Daniel Berk 🐝 @danielcberk
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87K Followers 541 Following I spent 5 years and $100K+ to bootstrap a startup and failed. Every week I interview a founder about the dark side of entrepreneurship → https://t.co/G14HvA4v1N
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90K Followers 12K Following Distribute your music to 150+ platforms worldwide. By artists, for artists since 1998 🤝
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267K Followers 36K Following A global platform that allows anyone to create, share, find and attend events that fuel their passions. Tweet @EventbriteHelp for support.
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@SpotifyNews @DusteeJenkins @EU_Commission The way this parasitic music streaming company wants to be installed on iPhones for free is like Coca Cola telling Walmart they want to sell their soft drinks directly to consumers within Walmart’s stores without paying the store anything in return for using their premises.
@MartyTheElder Corporate Lobby and PAC money should be banned from politics. Only individual donations capped at $1500 per candidate should be allowed in any election.
I don’t believe any politician should take Corporate PAC money and should instead be funded by the PEOPLE! I’m locked in a TIGHT Battleground race in Nevada that could FLIP a Democrat seat in the U.S. House. We need all hands on deck to battle the PACs and Special Interests.
Listening to your own music, yes or no? Sometimes, the best audience for your music is YOU 🫵 You created the tune. If you can't enjoy it, why should others? It's about embracing your art and exploring it from different angles – maybe even to make the next one better. Or? 💬👇
If you were discriminated against by Disney or its subsidiaries (ABC, ESPN, Marvel, etc), just reply to this post to receive legal support
An anonymous source just sent me this from Disney. It is mandatory, institutionalized racism and sexism!
@ginacarano @Lucasfilm @Disney I support you 100% Gina.
Today is an important day for me--I am filing a lawsuit against @Lucasfilm & @Disney After my 20 years of building a career from scratch, and during the regime of former Disney CEO Bob Chapek, Lucasfilm made this statement on Twitter, terminating me from The Mandalorian: “Gina…
I had a lengthy conversation with a very well-known YouTuber in the music space yesterday who made an interesting observation. He said he was surprised how many Creators & coaches in the YouTube growth space don't really talk about music channels considering the fact that a lot…
Vision Pro isn't just great, it's the single greatest piece of tech ive ever used
The real reason behind a man buying the Apple Vision Pro....
@raywongy @WholeMarsBlog That's hilarious. Apple is definitely trolling EU. If that's a 12 pin lightning port.
Don't miss out on some genius music marketing advice (including insights from our CEO, Jason) – a highly useful YouTube video on @southwortha's channel. youtube.com/watch?v=G4UHEl…
This may be the most music wisdom that has ever been contained on a single page
Viewers care way less than we think they do Before you get mad: Observe your own behavior, look at the last 20 videos in your watch history. I bet you can barely remember watching some of them. Creators over-estimate how much the average viewer is paying attention.
I’ve been obsessed with YouTube strategy for over 10 years. I’ve worked on 1000s of videos, generated 10+ billion views for channels. Here’s some semi-controversial things I believe about content creation:
My predictions of the decline of TikTok sound less far fetched every week…
Universal Music Group is pulling its music from TikTok The companies failed to make a new deal for the rights This includes Kendrick Lamar, Taylor Swift, The Weeknd, Eminem, Bad Bunny, Drake, SZA, Justin Bieber, Adele, Lady Gaga and many more
Breaking: Activision has confirmed they’ve run multiple tests in Call of Duty MP where skill factor in matchmaking was turned off. Player retention dropped significantly during these tests and is why they will not turn off skill based completely.
Wow, suddenly I love rap!
⚠️Please Read⚠️ I filmed “Facts” alone in a warehouse with my family. We had NO IDEA it would turn into the monster that it has. If you want to help us get the #1 song in the world - please choose this moment to download on iTunes/Amazon! @benshapiro iTunes:…
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