Janelle Allen @sparkidentity
Building better identity for everyone, product manager by day, board member @idpro_org for fun. 🇨🇦 Canada Joined October 2015-
Tweets265
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Followers362
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Following432
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Likes527
In Memory of Vittorio, our Identity Fabio, Supporting PANCREATIC CANCER ACTION NETWORK INC customink.com/fundraising/in… via @customink
Many of you asked about the Vittorio t-shirt I made for #Identiverse, so I created a fundraiser in @vibronet's honor. With #Authenticate2023 starting, thought it would be a nice way to show our love for him while also doing something in his memory. customink.com/fundraising/in…
Thank you to all the volunteers @idpro_org who helped host our booth at @Identiverse. Thanks to fellow board members @jonlehtinen, Miki Brotzler, @billnelson, and @AndrewHindle for your dedication to IDPro throughout the conference.
Thank you @AndrewHindle and the entire @Identiverse team for another superb conference!
@zoll_nerd covering his SCIM +next Roles and Entitlements draft on SCIM. Join the SCIM WG IETF.
Come join IDPro's @sparkidentity at @Identiverse 2023 to learn how to prepare yourself for your calling with the IDPro® BoK and CIDPRO® Certification, built by identity professionals for identity professionals and find your community. Wednesday at 5:25-5:50 in Ironwood 2!
These #Women Know #Cybersecurity.. SailPoint VP @jsutera654 | DIACC President @jonibrennan | OpenID Exec Director @gailhodges | Microsoft Sr Product Mgr @OanaEnache_ | Cisco Manager @sparkidentity | More here..
Still basking in the warm glow of #identiverse and my first time speaking at the conference.Many thanks to the content committee, the track leads @vibronet and @__b_c and my co-speaker Qingwen. A very special thank you to @AndrewHindle for masterfully delivery of the conference!
Thus ends Andiverse…I mean #Identiverse. Huge thanks to this gentleman for his support, friendship, and all he does to make this conference the amazing community and learning place for #identity it is. @AndrewHindle is the heart and soul of this conference. #MischiefManaged /1
Sigh. @4thibeau brings @Kim_Cameron’s memory on the @Identiverse stage. Don emphasizes the value, the duty to mentor and give back- like Kim did so generously. #identiverse #identiverse2022
You were definitely there in spirit @NishantK’s keynote delivered the message of inclusive design and we eagerly hope you are able to attend sometime 🤗
You were definitely there in spirit @NishantK’s keynote delivered the message of inclusive design and we eagerly hope you are able to attend sometime 🤗
At the closing of #Identiverse2022, @4thibeau announces that the @openid Foundation is establishing the Kim Cameron scholarship program to welcome more students and new voices to the #digitalidentity industry. Kim would be quite happy about that.
I invite anyone who has criticized an identity standard to contemplate Bluetooth #identiverse
Build for inclusion. @NishantK, so important and so glad you point out we need to introduce what we have and design are tested! Inclusive design!! Yes yes yes!! @idpro_org and @WomeninID
So great to see @NishantK on the keynote stage. Can’t wait for what’s next @Identiverse @idpro_org and friend of @WomeninID
Identiverse is my first BIG conference that I’ve attended in person, I’m learning so much about the industry, the people in it, and just how brilliant the folks who work in this space are. It’s been an incredible opportunity so far and I’m so grateful to be here.
So incredibly grateful for the amazing and selfless work and leadership that @IGlazer, @LancePeterman and @IdentityHutch put in building @idpro_org into the critical organization and wonderful community that it is. They helped create the solid foundation it needed. #Identiverse

Sarah Cecchetti @Sarah_Cecc
4K Followers 1K Following Head of Standards and Innovation, @Beyondidentity (Series C), Founder, @IDPro_org. Yubikey earrings wearer.
Emma Lindley @EmLindley
5K Followers 2K Following
Pamela Dingle @pamelarosiedee
6K Followers 5K Following All your $5 wrenches are belong to me. Director of Identity Standards @ MSFT. Paranoid Optimist. (she/)Her opinions. See #ViewFromtheWindowSeat
Nat Sakimura @_nat_en
4K Followers 468 Following Nat Sakimura, Chairman, OpenID Foundation. Research in Identity/privacy/eGov/Governance etc. Co-author of OpenID Connect, JWS, JWT, FAPI, etc.
Steve Wilson @Steve_Lockstep
9K Followers 1K Following Identity & data protection researcher, innovator & adviser. Founder Lockstep Consulting & Technologies; Principal Analyst Constellation Research.
IDPro @idpro_org
3K Followers 186 Following IDPro is a professional organization for practitioners of Identity and Access Management
Identiverse @Identiverse
5K Followers 1K Following Welcome to your hub for all things identity. Join the brightest minds in the industry June 3-6, 2025 at the Mandalay Bay Resort for a unique event experience!
Women in Identity @WomeninID
4K Followers 1K Following Not-for-profit membership org supporting diversity & the need for identity solutions built FOR everyone to be built BY everyone. Be a catalyst for change! 🙌
Aaron Parecki @aaronpk
6K Followers 1K Following Ō̴̡̨͍͕̠̹̘͖͓̭̝̰̖͉̬̫͍̝̰̟͖͖̞͇̟̻̫͇̠̯̋̋̂ͅͅA̷̡̧͎̫̬͖̠͍̼̗̠͊̉̏̓̈́̂̀̈́͆͘͜uth @oktadev https://t.co/JXGtNCXOAw https://t.co/Sgn532JQaW 🎥 livestreaming https://t.co/dVhzdZMvkN https://t.co/EiMc3VlKg4 💛 #indieweb 🐘🦋
Atul Tulshibagwale @zirotrust
206 Followers 177 Following Find me on LinkedIn: https://t.co/buXzfg2cHo #accessmanagement #infosec #cybersecurity
Chris Anderson @christodd10
1K Followers 2K Following IAM, SSO, MFA, Zero Trust | Product @duosec @cisco @ciscosecure ☁ “Perfect is the enemy of great” @[email protected]
The FIDO Alliance @FIDOAlliance
14K Followers 6K Following The FIDO Alliance is changing the nature of online authentication.
Andrew Hughes @IDIMAn... @IDIMAndrew
789 Followers 508 Following IM/IT consultant specializing in Identity Management, Assurance and IT Security
Arynn Crow @arynncrow
696 Followers 283 Following Sr. Manager User Authentication Product @awsidentity, Board & Exec Council emeritus @fidoalliance. PoliSci ⏭ IAM. Opinions are my dog's.
Kantara Initiative: T... @KantaraNews
3K Followers 656 Following Global identity community; thought leadership through Working Groups; measuring conformance to identity standards and Trust Frameworks across the world
Cheryl Stevens @CherylJStevens
980 Followers 560 Following Digital Director Shared Channels Experience @DWPdigital. Woman in Identity. Striving for better outcomes for society. All views my own.
Jeff Lombardo @IdentityMonk
1K Followers 604 Following Dubito ergo cogito. Not a GURU, just a monk trying to comprehend, discuss & promote best practices, evolutions and trends of Digital Identity, Privacy and Trust
Teresa in Identity @MetaBiometrics
1K Followers 2K Following My X posts are my own. Passionate about Space, Food, Travels, Smart Credentials, Biometrics & MFA, Mobile ID/mDL, Identity Proofing, Innovation & Security
Matt Topper @topperge
1K Followers 2K Following Dad. Founder @UberEther Identity and Access Management geek. Always curious.
Lana @NiaHirthe97041
55 Followers 2K Following
Ivana @hartmann86920
45 Followers 2K Following
Daniel Eric @DanielEric47612
73 Followers 718 Following Live the life you dream of, And do what make you happy
mia madeyln @TonyWerner52
502 Followers 7K Following life is a very short journey enjoy every sunset of each sky, enjoy every laugh, and remember every day is a day that will never returnrn ❤️
Ibrahim C @the_chohan
230 Followers 752 Following working on an industrial makerspace @mimakehq and on the fastest events platform https://t.co/lgOOsIRXHD | TPM @AMD, prev @tesla, @waymo (contract)
William Nelson @WilliamN94760
12 Followers 514 Following
🌍 Andy Barlow 🚀 @6footgeek
896 Followers 341 Following Engineering @auth0 (acquired by @okta). Indoor enthusiast. Reader of code. I play with APIs. #hacker #identity #cryptography
CA Chris @chris_ca31
7K Followers 8K Following 🇺🇸 | Identity Security practitioner | Father & Husband | 2A | GenX | MAGA | Opinions are my own | No DMs | 🇺🇸
Bojan Šimić @bojansimic
419 Followers 1K Following CEO @ HYPR Corp. The opinions here are mine and not of my employer.
Indigo Consulting Can... @indigocanada
63 Followers 270 Following Assisting customers in their Identity and Access Management journey by providing consulting services to solve the most complex IAM and CIAM challenges.
yahaya musa @yahayamusa96851
3 Followers 487 Following
Nick Wooler @nwooler
249 Followers 311 Following Geek, Identity @Cisco, securing identity cloudscale, waterman, global sports fan, husband, dad
FaceProof Tech @FaceProof
37 Followers 301 Following 😜FaceProof AI SaaS like Apple FaceID Minus the Extra Hardware.99%Proofing Algorithm that a Face facing a Cam is Real.We’re Face media-based(MFF) Attacks Proof!
Asad Ali @iamDrAsadAli
5 Followers 59 Following Digital Identity for Online Safety | Tech Research | identity verification + age asssurance + authentication + authorization
Passkeyme @passkeyme
28 Followers 588 Following Passkeyme is a SaaS platform that enables developers to easily add passkey login to their web and mobile apps
Patrick Lynch @lynchpatrick
286 Followers 1K Following Passionate about data, privacy, security, identity, education, access management
Carsten Paul @CarstenPaul1982
958 Followers 751 Following just me, IdM, IAM, IAG, GRC, politics, software, sports and much more in german and english, #ldhr #noafd #Antifaschist - Nie wieder ist jetzt!
Neanes @Neanes414250
50 Followers 2K Following
Natoma Labs @natomalabs
119 Followers 137 Following Accelerate enterprise adoption of agentic AI, without compromising security.
Make money easily @XgM45IEwfxl78
24 Followers 561 Following MEXC focuses on financial management, stocks, cryptocurrencies, digital assets and investments. Currently, new users can get free dollars when they sign up.
Ajay Jadhav 🇮🇳 ... @ajile_in
1K Followers 5K Following Tech Entrepreneur focused on Self-Sovereign Digital Identity | #Hyperledger #Aries, #Indy, #ToIP, #DIF, #DIDComm, #OWF. CTO @ayanworkstech, @BlocksterLabs
Peter Stomenhoff @peter230769
769 Followers 3K Following
Skills in Time @skillsintimex
1K Followers 3K Following We live under an Einstein-Rosen Bridge simulation, we are all trolls and can’t communicate without emojis. Time to level up!
John Jones @JohnAtNewport
206 Followers 531 Following Identity, emerging tech, scientific models and... tools for thinking. Whatever they may be.
Hamza Fodderwala @HamzaFodderwala
307 Followers 2K Following
Shesh Kondi @sheshzilla
188 Followers 559 Following #IamThe1WhoKnocks #GoNiners #TeamIndia #ManUnited #F1Ferrari #DireStraits #CokeStudio #CyberSecurity #DataPrivacy #FujiFilmGFX #Leica
Simeio Careers @simeiocareers
18 Followers 49 Following Identity, intelligently managed. Our people make us the best.
Martin Besozzi @embesozzi
132 Followers 387 Following IAM Architect | Identity Standard Specialist | Agentic AI Platforms | Founder. Father Twins 🧒🧒.
futurae @_futurae
2K Followers 4K Following We empower companies with secure customer authentication improving user experience #Swiss #Cybersecurity #Fraudprevention #Fintech #2FA #SCA @CSatETH #ZISC @ETH
SAGIRMG @DANGIADENE
140 Followers 1K Following Proudly of you my friends Proudly FULANI & HAUSA Proudly NIGERIA & BAUCHI Proudly BAUCHI & GIADE Proudly GIADE & GIADE
Tools4ever Limited @Tools4everLtd
298 Followers 1K Following HelloID is a modern and secure cloud-based Identity & Access Management (IAM) solution.
Tools4ever UK @Tools4everUK
348 Followers 1K Following Tools4ever’s core business offerings include a combination of robust software and consulting services in the Identity and Access Management (IdM/IAM) market.
Ted Turich @TTedFoxx
1K Followers 5K Following All things Cyber Security! Advocate for Security-Focused, Security-Centric Solutions. Ex-Zscaler, Ex-Cyren.
Sebastian Rohr @wi_ing
392 Followers 378 Following #Trust comes on foot and leaves in a Ferrari Sophisticated GreyHair Hacker :-) Offensive Cloud User - still on Windooze
Shannon Roddy @Shannon_Roddy
55 Followers 445 Following Opinions are my own, not those of my employer.
Tom Maduri @maduri_tom
29 Followers 188 Following
Marc Boorshtein @mlbiam
1K Followers 2K Following Dad, CTO of @tremolosecurity. co-author Kubernetes and Docker: An Enterprise Guide 3rd Ed - https://t.co/Pd26oiNTqT he/him
Erik K @lcbuilt12
28 Followers 297 Following Cybersecurity. InfoSec. Threat modeling. Security Architecture. IAM. #InformationSecurity #CC
Kelvin Zero @KzeroTrust
250 Followers 710 Following Kelvin Zero is a technology leader revolutionizing digital security with next-gen passwordless solutions built for MSPs and their clients.
Sabina Smith @Sabina_Smith_
386 Followers 307 Following Investing @ Scale Venture Partners | Prev building @microsoft Identity
Yasmin Poole @yasmin_poole
24K Followers 3K Following Activist and speaker. Law lecturer. Boards @AusRepublic @OzHarvest @uow. Rhodes Scholar. Intersectional feminist. Power, not empowerment. Views my own.
Tonomy Foundation @TonomyF
245 Followers 992 Following Launching the @tonomyIO platform and $TONO Cryptocurrency. See Crypto Marketing Notice: https://t.co/Tzk32Mr8zx
Vittorio @vibronet
7K Followers 423 Following Infrequent updates on cloud, identity & shampoo. Host of https://t.co/G7N14jytqx. Anime character. Bookworm. Toxic narcissist. May or may not be notable.
Sarah Cecchetti @Sarah_Cecc
4K Followers 1K Following Head of Standards and Innovation, @Beyondidentity (Series C), Founder, @IDPro_org. Yubikey earrings wearer.
Brian Campbell @__b_c
3K Followers 500 Following Engineer and org chart anomaly @pingidentity. Self-renowned workation photographer. Opinions my own unless plagiarized from someone smarter and/or funnier.
Emma Lindley @EmLindley
5K Followers 2K Following
Pamela Dingle @pamelarosiedee
6K Followers 5K Following All your $5 wrenches are belong to me. Director of Identity Standards @ MSFT. Paranoid Optimist. (she/)Her opinions. See #ViewFromtheWindowSeat
Nishant Kaushik @NishantK
4K Followers 387 Following Identity, Security, Privacy.| Solver of Problems | Mentalic, First Class | CTO @Uniken_Inc | Recommended by 4/5 Identirati | He/Him | 🌐: https://t.co/ioyMI60wh7
Kristina @kristinayasuda
6K Followers 1K Following Identity Architect @SPRIND (DE EUDIW) / Associate Prof. @keiosfc / Forbes #30Under30 / MIT TR #IU35 / ex @Microsoft, ex @IBOInstitute / views are my own
Nat Sakimura @_nat_en
4K Followers 468 Following Nat Sakimura, Chairman, OpenID Foundation. Research in Identity/privacy/eGov/Governance etc. Co-author of OpenID Connect, JWS, JWT, FAPI, etc.
Steve Wilson @Steve_Lockstep
9K Followers 1K Following Identity & data protection researcher, innovator & adviser. Founder Lockstep Consulting & Technologies; Principal Analyst Constellation Research.
IDPro @idpro_org
3K Followers 186 Following IDPro is a professional organization for practitioners of Identity and Access Management
Identiverse @Identiverse
5K Followers 1K Following Welcome to your hub for all things identity. Join the brightest minds in the industry June 3-6, 2025 at the Mandalay Bay Resort for a unique event experience!
Women in Identity @WomeninID
4K Followers 1K Following Not-for-profit membership org supporting diversity & the need for identity solutions built FOR everyone to be built BY everyone. Be a catalyst for change! 🙌
Aaron Parecki @aaronpk
6K Followers 1K Following Ō̴̡̨͍͕̠̹̘͖͓̭̝̰̖͉̬̫͍̝̰̟͖͖̞͇̟̻̫͇̠̯̋̋̂ͅͅA̷̡̧͎̫̬͖̠͍̼̗̠͊̉̏̓̈́̂̀̈́͆͘͜uth @oktadev https://t.co/JXGtNCXOAw https://t.co/Sgn532JQaW 🎥 livestreaming https://t.co/dVhzdZMvkN https://t.co/EiMc3VlKg4 💛 #indieweb 🐘🦋
Atul Tulshibagwale @zirotrust
206 Followers 177 Following Find me on LinkedIn: https://t.co/buXzfg2cHo #accessmanagement #infosec #cybersecurity
Jeremy Grant @jgrantindc
2K Followers 221 Following Father, husband, Wolverine. Occasional deep thoughts on identity, cybersecurity, privacy, bourbon & music. MD @VenableLLP - all views my own.
Chris Anderson @christodd10
1K Followers 2K Following IAM, SSO, MFA, Zero Trust | Product @duosec @cisco @ciscosecure ☁ “Perfect is the enemy of great” @[email protected]
The FIDO Alliance @FIDOAlliance
14K Followers 6K Following The FIDO Alliance is changing the nature of online authentication.
Andrew Hughes @IDIMAn... @IDIMAndrew
789 Followers 508 Following IM/IT consultant specializing in Identity Management, Assurance and IT Security
Arynn Crow @arynncrow
696 Followers 283 Following Sr. Manager User Authentication Product @awsidentity, Board & Exec Council emeritus @fidoalliance. PoliSci ⏭ IAM. Opinions are my dog's.
Democratic Wins Media @DemocraticWins
756K Followers 888 Following Keeping Score of Democrats’ wins. Highlighting the future of the Democratic Party. The largest online community supporting Democratic candidates and causes.
CA Chris @chris_ca31
7K Followers 8K Following 🇺🇸 | Identity Security practitioner | Father & Husband | 2A | GenX | MAGA | Opinions are my own | No DMs | 🇺🇸
FaceProof Tech @FaceProof
37 Followers 301 Following 😜FaceProof AI SaaS like Apple FaceID Minus the Extra Hardware.99%Proofing Algorithm that a Face facing a Cam is Real.We’re Face media-based(MFF) Attacks Proof!
Leslie Horton @global_leslie
23K Followers 756 Following TV Host, Mom, cancer warrior, artichoke dip maker. Clapback: https://t.co/Dtq36yEzEn Peaches: https://t.co/1Jhe9GQCF4
Kelvin brewer @KelvinBrewer
39 Followers 406 Following
Sebastian Rohr @wi_ing
392 Followers 378 Following #Trust comes on foot and leaves in a Ferrari Sophisticated GreyHair Hacker :-) Offensive Cloud User - still on Windooze
Shannon Roddy @Shannon_Roddy
55 Followers 445 Following Opinions are my own, not those of my employer.
Erik K @lcbuilt12
28 Followers 297 Following Cybersecurity. InfoSec. Threat modeling. Security Architecture. IAM. #InformationSecurity #CC
Sabina Smith @Sabina_Smith_
386 Followers 307 Following Investing @ Scale Venture Partners | Prev building @microsoft Identity
Disney D23 @DisneyD23
911K Followers 406 Following The Official Disney Fan Club | Where Disney fans belong!
Eric Woodruff | MVP |... @ericonidentity
2K Followers 712 Following Security researcher @SemperisTech. Microsoft Security MVP, Entra nerd. Part-time hiker, full-time dad and partner. Opinions expressed are from my cat.
Disney Cruise Line @DisneyCruise
458K Followers 78 Following The official Twitter feed for Disney Cruise Line
Disney Parks @DisneyParks
2.3M Followers 35 Following The happiest X feed on Earth! Sharing news and magic for Disney Experiences.✨
The Walt Disney Compa... @WaltDisneyCo
720K Followers 78 Following The latest news and updates from The Walt Disney Company.
Walt Disney World @WaltDisneyWorld
3.7M Followers 183 Following Welcome to the official Twitter feed for Walt Disney World Resort, The Most Magical Place on Earth!
Disney @Disney
10.8M Followers 98 Following The switch is here⚡Get tickets for FREAKIER FRIDAY, now playing only in theaters.
AESO @theAESO
11K Followers 365 Following On behalf of Albertans, we work with industry partners and the government to make sure reliable power is there when you need it.
Catwalk 2: The Comeba... @Catwalk_doc
273 Followers 61 Following Official account for the purrfect @markhamstreet & @cbcdocs Catwalk 2: The Comeback Cats. Streaming on CBC GEM NOW 😻 Airs 9PM on Dec 2nd in Canada! #catwalk2
Adam J 🍋 @adamjlemmon
742 Followers 551 Following Identity, Privacy, Bitcoin | Currently decentralized + private identity product engineering
jake pszonowsky @pezjake
181 Followers 337 Following Identity veteran enabling next generation cybersecurity and digital transformation, dad (outnumbered by ladies!), sf city and lake tahoe lover.
Dustin Avol @DustyGringo
454 Followers 715 Following Man, Father, Husband, Storyteller, Sports Fan, Californian: only account covering sports, beach life, 🏐, 🏄♂️, 🏌️♂️, technology & identity. Views are mine.
Jim Montgomery - KM4M... @jimbot
109 Followers 126 Following For 'tis the mind that makes the body rich.
WomenCyberSec @WomenCyberSec
5K Followers 98 Following This is the community for #women and girls in #CyberSecurity, to meet, support each other, and share common projects and brilliant #ideas! 😉
Jessica Sutera @jsutera654
1K Followers 2K Following VP, corporate marketing for @SailPoint (tweets are my own). My side loves include: running + weight training + @Hydrow workouts, and good wine + food
WomenKnowCyber @womenknowcyber
6K Followers 4 Following #WomenInCyber by @AmandaGlassner @CybersecuritySF. Book: https://t.co/9FMVRNsf5i
Bird @BBirdCTR
5 Followers 140 Following
Yubico | #YubiKey @Yubico
40K Followers 4K Following Creator of the #YubiKey and big fans of multi-factor authentication. Join us on our mission to make secure login easy and available for everyone!
Kenneth Myers @IDMKen
136 Followers 520 Following Dad. Run sometimes. Unofficial bday is 1775/11/10. Views are my own, please join me in laughing at myself.
Jim Lambert @jimlambrt
133 Followers 338 Following Software Engineer at @HashiCorp, fabricator, weightlifter and baritone
BridgeIDentity @BridgeIDentity
1K Followers 5K Following Decentralized Global Identity Ecosystem M2M, IoT, Blockchain, Internet of Memorable Things. Self-Sovereign Identity IDentity
Episilia @episilia_1
200 Followers 993 Following Episilia is a centralized logging platform for enterprises to help them manage their Log Data. Our unique approach makes it possible to keep your Logs forever.
Alberta Rowing @AlbertaRowing
430 Followers 133 Following Provincial governing body for rowing in Alberta. Supporting competitive and recreational rowers, officials and advocates of the sport.
Krome Technologies @KromeTech
1K Followers 1K Following Infrastructure design, technical support, project management to full lifecycle fulfilment services, Krome offer complete technology solutions.
Microsoft Entra ID (A... @azuread
56K Followers 213 Following Follow @MSFTSecurity for the latest updates in industry-leading identity and network access solutions.
Account Named for Swe... @SoSweetSoSoft_
126 Followers 1K Following Initially this was a test account. Then I saw that someone on the internet was wrong and now I'm stuck here like the rest of you.
Joseph Heenan @josephheenan
363 Followers 328 Following CTO at Authlete & emobix, OpenID Foundation certification lead
Extrimian @Extrimian
705 Followers 761 Following Desarrollamos soluciones basadas en Identidad Auto-Soberana o Self-Sovereign Identity para mayor seguridad y privacidad. #SSI #DIDs #VerifiableCredentials #Web3
𝗝𝗼𝗲 𝗥𝗼... @joerosato
291 Followers 2K Following Looking to simplify my life in chaotic times. Nimrods Theatre, now in limbo with dreams of re-birth.
Anthony Sanders @Anthony_AIML
39 Followers 1K Following Enthusiastic technologist. With a thirst for coffee.
Ackermann Yuriy 🇳�... @yackermann_nz
836 Followers 611 Following @yackermann.bsky.social https://t.co/pthCwETqUm
Alex Mags @AlexMags
320 Followers 1K Following Enabling companies to use cloud services with security and automation. ☁️🛡️🤘
Erick @IdentityProdGuy
57 Followers 342 Following Influencer of digital identity and advocate for the consumer