Stephen Master @stephenmaster13
Head of Nielsen Sports Practice - Creator of FANALYTICS Delivering Intelligence and Insights about the Fan to Marketers (opinions are my own) New York, NY Joined May 2011-
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Following253
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Bring it back, #beattheheat
I cast my Heisman ballot for Jabrill Peppers! Click the player you think deserves the @NissanUSA #HeismanHouse vote!
Great piece Mark Burns @ Forbes..Trends in sports media for '16, thanks for including @stephenmaster13 forbes.com/sites/markjbur… #sportsbuzz16
Interesting piece by Tom Van Riper in Forbes on the NFL's strong growth with the Hispanic fanbase @RipSays forbes.com/sites/tomvanri…
Stephen Master retweeted
Onion Explains: International Drug Trade onion.com/1IQcw7K
Viewer numbers will be big tonight but final in prime time sun could set #USWNT record and beat china final '99
Stephen Master retweeted
This might be the worst coverage of a major sporting event in history. @FOXSports @USGA #painful #USOpen2015
Interesting read by Ben Strauss in NYTimes w/Nielsen data to show how Blackhawks became "America's Team" of the NHL goo.gl/NBhSZT
Interesting insights in link below to the annual Nielsen Year in Sports Media Report. #nielsensports nielsen.com/content/dam/co…
Has any college QB ever only played 3 games and been a first round NFL draft pick #jones
Couldn't get a much more thrilling game heading to Q4, viewers aren't going to sleep on the east coast = strong viewership numbers
Stephen Master retweeted
From August: NFL head of officiating hangs out on Cowboys party bus. deadsp.in/IMH5pHC
Luckily mich hoops off next saturday and Beilein available to coach football team at OSU. Couldn't be any worse than this joke #FireHoke
Recruits decommiting during this dumpster fire! Thank goodness hoops has started because mich foot is unwatchable. #firehoke
Blackhawks success on the ice and marketing savvy has resulted in huge increases in their local fanbase #Fanalytics chicagobusiness.com/article/201411…
Stephen Master retweeted
New term for you: 'Fanalytics' from Nielsen's @stephenmaster13 - how fans are engaging with content, understanding demo., etc. #MSBC2014
Stephen Master retweeted
.@Unilever continues work w/ @groupmworldwide to raise digital viewability standards & ensure we get what we pay for goo.gl/F4z5R7
World Cup Sponsor ADIDAS is the big winner with the Germany Argentina Final as Messi and both teams will be outfitted in 3 stripes #WCFinal
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