Jason Chan @strategyrant
Professional Complainer Joined July 2016-
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Do you understand why people *really* buy products like yours? It may not be for the reasons you think. When you understand the job they're trying to get done, you can market smarter and design better stuff.
Not a lot of people know the difference between: A brand strategist and a creative strategist. I hope this clears it up! At the start of a process, before you have the creative idea, The brand strategist leads. AFTER the creative idea, That’s when the creative…
Wondering if there are people here that actively use co-working spaces. If so, what are the most important things for you when choosing one over another?
Love seeing how Asus is slowly building their brand up to be associated with innovation & creativity. Year over year, they've been making some of the most interesting laptop designs and I'm here for it. Tho QC is still something windows in general needs work on
Love seeing how Asus is slowly building their brand up to be associated with innovation & creativity. Year over year, they've been making some of the most interesting laptop designs and I'm here for it. Tho QC is still something windows in general needs work on
Marketing Tip: When offering a discount… I’ve found that showing the % off works better for lower priced items. 10% off a $25 item sounds better than $2.50 off. And showing the $ off works better for higher priced items. $100 off a $1,000 item sounds better than 10% off.
No one is going to steal your idea. 🧵
Seed investor who hasn’t spoken to the company in 7 years, on IPO day
Wanted to highlight a local coffee shop that has a name I absolutely love. Their called TBX - The Baking Xperiment. Simple, straight to the point, you know exactly what you're gonna get when you go there, and who the cafe is geared towards in a name.
Honestly nothing gets me as excited in life as talking about brand does 😭😭😭 Feeling like a kid, in a toy shop when the ideas are flowing
The best heroes have the best villains. This is true of brands as well. Know who you are. Stand for something. Make some enemies. If no one hates you, you’re playing safe. Patagonia— “We’re in business to save our home planet.” Oatly— “It’s like milk but made for humans.”
Really cool to see a Psychologist (Jordan Peterson) & a comedian (Andrew Schulz) talk about insights and using them to bridge different POVs in comedy or education. Reaffirms to me the idea that insights are "an unspoken human truth" - Mark Pollard. youtu.be/Z6RTYZz4EtQ?t=…

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