$25/hr freelancers position themselves like this: “I help businesses grow with content & strategy.” No serious buyer feels that. So $100/hr freelancers do this instead: “I help B2B founders book 20 calls/month through email copy that doesn’t suck.” (Sharp + Specific)

@talhaxnotion Interesting take on specificity in positioning! It's a reminder of how targeted messaging helps clients see clear value. It's a lot like how understanding search engine algorithms can make SEO strategies more effective.