Paris-based esports leader @TeamVitality is expanding its business model with the launch of RushBee, a new in-house marketing agency designed to help brands connect with Gen Z and Gen Alpha through gaming, content, and entertainment - and it’s built to shake things up! 💥 👉 The mission? Helping brands truly connect with Gen Z & Gen Alpha where they actually hang out: TikTok, YouTube, Twitch, Instagram Reels, Kick, X... you name it. 📱🔥 🎙️ François-Xavier Roux, Vitality’s Head of Content & Activations (and ex-Viacom pro), puts it this way: "Gaming communities push us to move faster, think sharper, and execute better. With RushBee, we’re ready to bring that energy to brands looking to stand out." 🌍 With gamers worldwide shifting away from old-school media, RushBee wants to help brands craft bold, data-driven campaigns that actually resonate. 💡 This move follows a broader industry trend: Just like G2 Esports, 100 Thieves and others, Team Vitality is leveling up - from competition to content, from teams to full-on media strategy. The game is changing, and they’re playing it smart. 🎮 Oh - and they still dominate in CS2, Valorant, League of Legends & more. Well played, Team Vitality! 👏 --- ⚡ Found this interesting? I regularly share insights on #marketing, #strategy and the #business behind #esports and #gaming. Follow along for more. 📸 Team Vitality