What makes an esports team unforgettable? 👉 Hint: It’s not just winning titles. 🎯 A strong, consistent brand identity is just as important – and @FNATIC has been a master of it for over 20 years. Let’s take a closer look at how Fnatic became a benchmark in esports branding – and why their visual identity still stands out today. 🔶 The Logo Fnatic’s logo began in 2004 as a hand-drawn monogram combining the letters F, N, A, T, I, C. In 2010, it received its first update: cleaner shapes, a more modern look, and a darker shade of orange. But the major shift came in 2020: ➤ A minimalist, sharper redesign ➤ A bold, deeper orange tone ➤ High recognition with modern appeal Fnatic kept its DNA intact – and still brought its brand into a new era. 🟧 The Colors Orange + Black = Fnatic. It’s rare for a team to own colors so completely, but Fnatic pulled it off. Their consistent use of this color combo has made it untouchable – so much so, that few other organizations even consider using these colors today. You see orange and black and you think Fnatic. That’s branding brilliance. ✂️ The Name No "Gaming." No "Esports." Just six letters – and a creative twist: dropping the "a" from Fanatic to make it truly distinct. A name that doesn’t explain itself, because it doesn’t have to. 🤯 Fun Fact Founder @sammathews almost went with "PULSE8" – but Fnatic came to him just in time. The rest is esports history. 📐 The Designs From social media graphics to jerseys and merchandise – Fnatic keeps it clean and consistent. No flashy experiments. The logo and colors do the talking. 📢 #ALWAYSFNATIC Introduced in 2020, this slogan has become a key part of Fnatic’s identity. It strengthens the fan connection, bridges past and present, and signals: Fnatic is not just a team – it’s esports culture. --- ⚡ Found this interesting? I regularly share insights on #marketing, #strategy and the #business behind #esports and #gaming. Follow along for more. 🤝 If you're planning something exciting in esports or gaming and looking for the right partner – feel free to reach out. Always happy to connect! 📸 Fnatic
