In a major policy shift, @riotgames is now allowing betting sponsorships for Tier 1 League of Legends and VALORANT teams in the Americas and EMEA. 🎮💰 📈 With global esports betting turnover hitting $10.7B in 2024, Riot is leaning into the space - but with strict integrity measures in place. 🔒 No logos on jerseys or betting ads on official broadcasts. 🔎 All partners must be vetted & use official GRID esports data. 🛡️ Teams must implement responsible betting & integrity programs. 🎯 Revenue reinvestment into Tier 2 esports, including prize pools & education. 🗨️ "Showing up in this space - responsibly - is better than letting others define it for us," said John Needham, Riot’s President of Publishing & Esports. 👍👎 The rollout begins soon - with Riot promising continuous oversight and adaptation. The League of Legends community, however, remains divided. While some view the move as a necessary step to secure the long-term financial sustainability of esports, others are deeply concerned about the risks and ethical implications associated with sports betting. --- ⚡ Found this interesting? I regularly share insights on #marketing, #strategy and the #business behind #esports and #gaming. Follow along for more. 🤝 If you're planning something exciting in esports or gaming and looking for the right partner – feel free to reach out. Always happy to connect! 📸 Riot Games