A recent report by @Sheep_Esports on @G2esports' financials almost flew under the radar – yet it reveals how the org pulled off something rare in esports: ending the year with a profit, thanks to a well-timed crypto sale. Let’s break down how they did it. 🎯📝 💰 In an industry where financial struggles are common, G2 Esports just flipped the script. The Berlin-based org posted a record €9 million profit in 2024, thanks in large part to a well-timed sale of Solana (SOL) tokens, generating €16 million in revenue from crypto alone. 💸 Originally valued at just €3.2 million, the tokens – likely acquired through G2's 2022 "Samurai Army" NFT project and other blockchain partnerships – were sold during a market upswing, generating an impressive €12.8 million in gains. 📉 This comes after a challenging 2023, in which G2 posted a €1.9 million operating loss driven by rising player salaries, shrinking marketing budgets, and reduced publisher revenue. Still, it wasn’t all bleak: 📈 Digital revenue jumped 80% 🧢 Merch sales grew 81% 🏆 Prize winnings nearly quadrupled ⚽ The profits didn’t sit idle. G2 reinvested aggressively - launching G2 FC in the Kings League Germany, expanding into new titles, and closing a seven-figure Series B round backed by WISE Ventures, Gary Vee, and more. 💡 While G2’s crypto gain is unlikely to be replicated easily, it underscores a broader truth: smart timing and financial flexibility are becoming essential in esports. --- ⚡ Found this interesting? I regularly share insights on #marketing, #strategy and the #business behind #esports and #gaming. Follow along for more. 🤝 If you're planning something exciting in esports or gaming and looking for the right partner – feel free to reach out. Always happy to connect!