Trevor C Davis @tcodavis
Joined November 2008-
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.@Nike just commited the most (criminally) insane marketing mistake of all time.
The networking trap is just one corner of the complexity avalanche. Every “smarter” box. Every “simpler” overlay. Every “automated” fix. They don’t reduce complexity. They tax survivability. The winners won’t ship more knobs—they’ll design systems that refuse fragility.
If you want to lead the category, you have to lead the category.
Nile isn’t the next networking company. Nile is the category. Old networking = complexity tax. Nile = survivability.
Annual strategy planning season coming up! How do you know if your strategy will be successful? Look closely at the language 1. "ER" - BettER, fastER, cheapER - This is a 'be the winner' approach - Success means stealing share from competitors - Can work in the short-term, but…
You can easily classify founders into two buckets: 1. One group that starts, sells and settles in. That is startup as a super step-up on the corporate ladder. 2. The second lot are founders, because that really is their essence. They want to create their own reality, their…
You can easily classify founders into two buckets: 1. One group that starts, sells and settles in. That is startup as a super step-up on the corporate ladder. 2. The second lot are founders, because that really is their essence. They want to create their own reality, their…
A founder’s advantage isn’t resources or connections. It’s learning to stay steady when nothing around you is.
We have an economy that allows the financial sector to earn profits without investment in productive capacities. On 'The Rest is Money' with @Peston and @StephLunch, discussing why obsessing over fiscal "black holes" misses the point. The real question isn't how much government…
Markets don’t just collapse. Beliefs collapse first. Exec team belief. Market belief. Employee belief. Investor belief. Analyst belief. Banker belief. No belief. No business. SurvivabilityOps is how you detect the fracture before it shows up in the numbers.
@hnshah @WordPress @CrazyEgg Right on Hiten.🔥 The analytics trap is just one corner of the larger complexity trap. Every layer sold as “smart” becomes another tax you pay in fragility. 🤛🏿🇨🇦🏴☠️
We think that we have a blueprint for the operating model at the Good Jobs Institute - a non-profit that successfully helps companies convert bad jobs to good ones.
We think that we have a blueprint for the operating model at the Good Jobs Institute - a non-profit that successfully helps companies convert bad jobs to good ones.
Marketing career success isn’t a function of attendance. It’s a function of consequence. It’s not just “being in the room.” It’s being the reason the room is different after you leave. Success = Difference made + Difference known. Anything less is just fogging a mirror.
•Your fancy degrees don’t matter. •Your pedigree doesn’t matter. •The only thing that matters is your ability to produce results. The winners in the post-AI world aren’t in the knowledge business. They’re in the category design business. They’re not selling the past.…
Founders love to believe: “If we just build a great product, everything else will take care of itself.” That myth has buried more startups than bad code ever will. The world doesn’t line up to discover you. Nobody is waiting for “better.” They grab what’s available, obvious,…
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