Theory & Insight @theoryinsight
We are a human centered design agency. We partner with companies to bring insights from UX & design research. We design useful, usable and desirable products. theoryandinsight.com Cincinnati, OH Joined May 2017-
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Theory & Insight retweeted
#TheBusIsBack! The #IDBuzz concept will go into production, sparking a new generation of Microbus fans. Learn more: spr.ly/60108xXJG
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Theory & Insight retweeted
Quote of the day: "Usability answers the question, "Can the user accomplish their goal?" ~J. Lee, Apple
"Even Tesla engineers don’t think Autopilot is as good as Musk claims" #uxproblems #autonomous #theoryandinsight bgr.com/2017/08/24/tes…
Theory & Insight retweeted
I signed up to fight Nazis 73 years ago and I'll do it again if I have to. Hatred, bigotry, & fascism should have no place in this country.
We're looking for participants who are responsible for brand strategy, marketing, market research, analytics, consumer insight, etc.
Looking to leverage data analytics to understand your brand? We want your feedback! app.respondent.io/projects/view/…
Carplay and Android auto was just the beginning. Self driving startups are the next point of disruption.
Auto OEMs focusing on tech before considering the experience. EV with poor ux is no different than current. Auto ux destined for disruption.
Theory & Insight retweeted
The human factors of Home Use Medical Devices-- article by our own Dr. Russ Branaghan: mddionline.com/blog/devicetal…
Theory & Insight retweeted
Don't underestimate the importance of accessibility in visual design. | buff.ly/2u1l9kz
Theory & Insight retweeted
Good things about the SUS: valid measure, applicable to wide range of technologies, and highly accessible. research-collective.com/sus/
Theory & Insight retweeted
Bad things about the SUS: measure of perceived usability and nothing more, often requires other methods to complement, and isn't diagnostic.
BMW to continue to make iDrive the worst car infotainment system available. #distracteddriving #ux4cars tcrn.ch/2uUXS19
We are a human centered design agency working on enhancing user experiences. We work on products… instagram.com/p/BWdTzHiBdZo/
We started our UX agency here for this very reason! If you're a Cincy startup looking for UX, we're here to help bit.ly/2u4UZgy
Theory & Insight retweeted
#Cincinnati is a great example of #RiseOfRest. Community & companies have rallied to support… instagram.com/p/BWcjP4lAej6/
We're a human centered design firm. We bring deep insights from UX & design research. We design useful, usable and desirable products.
The fight over net neutrality will most likely create a negative impact for the user experience.
The fight over net neutrality will most likely create a negative impact for the user experience.
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