The Pen Pivot @thepenpivot
Exploring the psychology behind creating content that hooks and grips an audience. More in The Pen Pivot newsletter 👇 penpivot.com/subscribe?utm_… Join 10K+ creators → Joined April 2023-
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Quick ways to increase a blog post's ad RPM: - Use long images - Increase font size - Use short paragraphs - Target more "expensive" keywords Last point is crucial Eg. writing about specific brands is more lucrative than writing about generic items of clothing
Using stock images in blog posts just doesn't cut it anymore.
The Pratfall Effect: Be a human in your content The "About Me" page is the perfect place Share: - Small imperfections - Relatable stories - Empathy with your audience's struggles Humanizing details should, in theory, make your content more relatable and likable.
The Mere Exposure Effect: Familiarity leads to likeability. The more people see your content across different platforms, the more familiar it becomes And the more likeable it becomes A case for diversifying across different platforms?
Great headline: I Cured My Fear Of Public Speaking In 2 Steps And 2 Weeks Cognitive fluency: People prefer information that's easy to process If readers/viewers believe you'll take a complex topic and break it down into simple, actionable steps They'll click to find out more
Which one would you click on? - Directly calls out the target audience. It feels personal and grabs attention - Creates an in-group vs out-group dynamic. Us vs them It's provocative "Who's gaslighting us and why?"
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My Routine : 1/ Get up at 7am and do 15min Morning routine. 2/ Go to school at 8:30am 3/ Come home at 4pm 4/ Study and write tweets. 5/ Exercise at 8pm 6/ Study till 11pm 7/ Sleep at 12am to 1am Not that good i know... But the best i can do. You can too my bruvv...
Going viral is about luck. But what if you could engineer your luck? • 3.4M views • 2k reposts • 13k likes Here are 5 reasons this is one of Cole's most viral posts: (You want to use them for your hooks to help your luck.)…
A wise man once said: If you start today? You'll be one year ahead in a year's time. If you start tomorrow? You'll still be waiting to start in a year's time.
Want to keep your reader's attention? Stop doing this: • Starting with the punch • Expanding on it Do this instead: • Build up anticipation • Deliver the punch Still reading? It's because I just used this very formula.
Hearing = receiving sounds Listening = processing information I’m pretty sure my kids don’t know the difference, until they want something. When people want, they pay attention.
AI in designing. Will it replace designers? NEVER. Will it help designers? ALWAYS. Don’t think AI will ever replace creativity.
I decided I wanted bigger arms. So 6 weeks ago I started giving my arms a dedicated training day each week. Now my arms are getting bigger. Life lesson in there.
@hellomisya Yes, People connect with that type of content
35% boost in engagement. Have statistics shown... When you include numbers and data in your copy. Let those stats work for you!
Scaling your business & income requires a shocking amount of mind-numbing, monotonous work. This is the limiting factor keeping most people from succeeding. The big creative tasks aren’t what’s hard. What's hard is showing up to do the boring work every day for years.
For the first 4 months. I didn’t know what to write about. So I wrote about what interests me. Don't let uncertainty stop you. Put in the reps. You’ll see what sticks.
Your life isn't meant to be an endless grind: • Learn a skill • Freelance with it • Share what you learn online Iterate, improve and master. Then break free.
I've written 25,789 posts on 𝕏. If I learned one thing - it's this: There's no secret formula. There's no crazy hacks. Just be you - talk about what you're passionate about - and dominate what you're good at ✌🏻
Thank you to the
The difference between a copywriter who writes a “one hit wonder” and one who consistently writes winners is this: 👉 Knowing WHY their copy did or didn’t convert. Knowing data isn’t enough. You must understand how to READ the data.
3 hardest parts of building on X: 1. Getting started 2. Showing up even if you don’t feel like it 3. Keep going even if not seeing results yet Get through it It’s hard NOT to build your biz.
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