The Workbench @thework_bench
The Workbench is a resource-rich weekly newsletter and podcast for home service business owners | written by @bryanshankman readtheworkbench.com Joined January 2024-
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Stop chasing more leads. Start converting the ones you already have. 👊 Watch the full interview: youtu.be/ilefJgrExpU Subscribe to the newsletter:rtwkb.com/ZCZdlY #LeadGeneration #MarketingHacks #SalesTips #BusinessGrowth
Your ground game is everything 🏠 In home services, authenticity wins. Build your personal brand, own your local market, and lead with thought leadership. 📺 Full interview: youtu.be/ilefJgrExpU 📩 Newsletter: rtwkb.com/ZCZdlY #HomeServices
Franchising isn’t just burgers and coffee shops- it’s a wealth engine. Jeff Dudan shares why 829K franchises employ 9M people & how YOU can tap into it. Full interview:rtwkb.com/3ZHuJ8 + newsletter: rtwkb.com/ZCZdlY #Franchising #BusinessTips
“Start well to go well.” Jeff Dudan explains why the first 90 days in business are everything. If you’re scaling a home service or property service brand, this is a must-watch. Watch the full interview: rtwkb.com/3ZHuJ8 + newsletter: rtwkb.com/ZCZdlY
Same script. One city got 15 leads. Another got just 1. Geography still matters in cold email. Watch the full episode: rtwkb.com/WGHOyM & Newsletter: rtwkb.com/ZgVpZf #outboundmarketing #agencylife #coldemail #leadgeneration #B2Bstrategy
They’re not on LinkedIn. Ian still reaches them. AI + Google Maps + SmartLead = real results. Full interview with Ian: rtwkb.com/WGHOyM Subscribe to the newsletter: rtwkb.com/ZgVpZf #B2Bsales #outboundmarketing #growthstrategy #agencylife #founderstory
Franchisees need the most help when they’re generating the least royalties. Here’s how this founder scaled past 300 units with the right mentors & C-suite. #FranchiseLeadership 🔗 Full interview 🎥: rtwkb.com/V26ITo 📰 Weekly newsletter 📨: rtwkb.com/AlTAQh
He looked at 20+ businesses before picking pressure washing. The key? A checklist of non-negotiables.#WorkBenchPodcast #Business 🔗 Full interview 🎥: rtwkb.com/V26ITo 📰 Weekly newsletter 📨: rtwkb.com/AlTAQh
80 franchisees. Endless phone calls. Here’s how this founder stays sane and systematized. 🎥 Full interview: rtwkb.com/TQtg3K 📰 Weekly newsletter: rtwkb.com/ZCZdlY #WorkBenchPodcast #startupgrind #franchisegrowth
The secret to scaling a cleaning franchise? 👉 Niche + support + vision. 🎥 Full interview: rtwkb.com/TQtg3K 📰 Weekly newsletter: rtwkb.com/ZCZdlY #FounderJourney #BusinessGrowth #CleaningBusiness #Entrepreneurship #ScalingUp
Most roofers hide the price. This company leads with it—and charges less than retail. Watch the full interview 🎥: youtu.be/yoaN_3TtrHU Weekly newsletter 📨: rtwkb.com/ZCZdlY #RoofingBusiness #HomeServices #PricingModel
From pocketing $8K to building a business on transparency. Mike Harvey’s turning the roofing industry on its head. Watch the full interview 🎥: youtu.be/yoaN_3TtrHU Weekly newsletter 📨: rtwkb.com/ZCZdlY #RoofingBusiness #StartupStory
First customers came from cold calls and chaos. Build > Learn > Adapt. Repeat. Link for full episode: rtwkb.com/THXiuG + newsletter: rtwkb.com/L3Ejue #StartupStory #EarlyStage #FounderLife #WorkbenchPodcast
Think you’re getting SEO? If it’s not tech + content + backlinks—it’s not the full picture. Full episode: rtwkb.com/THXiuG + newsletter: rtwkb.com/L3Ejue #SEO #LocalMarketing #HomeServices #WorkbenchPodcast
Speed to lead = 5 seconds. But conversion = testing, tweaking, engaging. Full interview: rtwkb.com/KTdcQg + newsletter: rtwkb.com/8PiEGJ #LeadGen #SpeedToLead #GrowthHacking #HomeServices #WorkbenchPodcast
You’re not scaling because you’re not doing the math. $50/lead x 4 = $200/job Know your numbers. Full interview: rtwkb.com/KTdcQg + newsletter: rtwkb.com/8PiEGJ #LeadGen #HomeServices
Your competitors are running Google Ads you’ll never see—unless you do this. Full interview: rtwkb.com/StDjTJ 📰 Get the newsletter: rtwkb.com/bRgZhe #HomeServices #WorkbenchPodcast
Can’t target nationality on FB? Target language. That’s how they hired Ukrainian speakers—fast. Full interview: rtwkb.com/StDjTJ 📰 Get the newsletter: rtwkb.com/bRgZhe #GrowthHacks #WorkbenchPodcast
Your site’s leaking leads. Here’s how to fix it before wasting another ad dollar. 🎥 Full interview: youtu.be/cDXyaQelXdw 📰 Subscribe: rtwkb.com/khwcpf #LeadGen #WebsiteOptimization #HomeServices #WorkbenchPodcast
Home services: you’re sleeping on CTV. $500K–$5M? This channel’s made for you. #CTVMarketing #HomeServices 🎥 Full interview: rtwkb.com/ty5XX1 📰 Subscribe: rtwkb.com/khwcpf
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