Pablo Ferrer @thexcopywriter
B2B outbound lead gen Joined November 2023-
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The side effects of offer positioning
With cold email, so many people think the problem is : - the infrastructure - the lead list - the copy But most of the times, it's just an offer/angle problem. Start with the offer, then fix the rest.
Having a good offer sometimes just comes down to using a unique angle. Your offer can basically be the same as others, but you'll get the positive reply because of how you present it.
I've spent +20h comparing outputs between Claude & Chatgpt. Here's what I found: 1. In general, Claude returns a more structured results, using numbers & bullet points (relative to the input). 2. Claude is better at coming up with more innovative angles. This works well for…
This is often overlooked, but the most important thing will always be your offer. Most people don't spend enough time on crafting a good offer and just assume the market needs their solution without conducting any research. But truth is that 80% of your results depend on the…
Take every opportunity you get, even if it’s a seemingly basic one. You never know what it can lead to. An email, a phone call, a DM, etc. All of these could open doors to success and wealth.
Trigger-based campaigns usually perform best (assuming offer is good) Here's a few triggers you can use within Clay: - Negative/Positive Google reviews - Presence/absence of Google & Meta ads - Hiring for specific positions - Funding rounds - Followers / social media likes…
Bought myself a home office treadmill 2 weeks ago. Been doing 10-12K steps each day while working. Saves me time and keeps me fit.
If your response rate is below 1%, you have a deliverability issue. Here's how to avoid deliverability problems: - Conduct regular inbox placement tests - Check if inboxes/domains are blacklisted - Check your copy for spam words - Change provider - Warm up for minimum 14 days…
Goals for this year are simple: - Hyper-focused work days. - More emails, DMs & cold calls. - Daily education about mindset & cold email. - 10K steps each day MINIMUM. - No junk food. - 4x per week strength training. - Writing daily. - Visualising. - Reading more books. What…
Take a pen & paper and write down your goals for this year. Be as specific as possible (e.g. quantify it) Then, write down what you need to do to get there. What are the daily actions that'll lead to the end result? Do this, stick to it until 31st December 2025.
Wishing everyone a happy new year. While it's not a big change, you can use this as an opportunity to get ahead of others. But what will determine if you stay there is consistent improvement throughout the year (aka daily effort).
When I started cold calling, I'd wake up every day at 4 AM to make 200 dials to APAC. It was rough, but in hindsight it was so worth it. Learned so much from it.
People underestimate the power of cold email. And no, it's not just blasting offers. You can use cold email for a lot of stuff like: - Finding a new job (email the founder/ceo) - Raise capital for your startup (email investors) And so on. Possibilities are endless.
The most underrated "work" in business is improving your mindset. Your beliefs, values and attitudes have been shaped over years (and sometimes decades). And they will always determine your success (or lack thereof).
Use these holidays to spend some quality time with your family, but don't forget to do some work. I always like to use christmas time to work on some more "light-weight" tasks like: - mindset - learning new stuff - organising my folders - building new offers
Wish everyone who celebrates a Merry Christmas. Enjoy the time with your loved ones!
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