Typography @typography
For those who delight in fonts, lust for lettering, and care obsessively about what language looks like. Joined March 2009-
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Good typography, in a way, becomes invisible. Its purpose is to edify and elevate the message being communicated.
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[Linked] How not to butcher a font in 4 easy steps, by @kristaradoeva on @Fontsmith blog: bit.ly/2c3GOBs
The role of typography is style and clarity. Good typography makes all the difference.
Choose a typeface based on three things: functional ability, stylistic fluency, and the ability to play well with others.
Typography is an active response to content and context. More than decoration, typography reaches to the core of what is being communicated.
A typographer must become a passionate lover of language. “What language looks like” is shaped indelibly by what that language is.
Typography is a response to the specific context: What is the message? Who is it for? What is the intent? Actively answer those questions.
Don’t just love fonts, love them for what they enable you to do. Love the elegant utility for which they were created.
Embrace constraints, for that is where true craftsmanship lies.
Used well, ligatures edify typography, creating a sense of flow and sophistication. Misused, they can be awkward & unsightly. Be obsessive.
Genius in type-setting is found in subtle details. The trick is to care obsessively so that the reader doesn’t have to.
Type must yield back to the underlying purpose of typography: to communicate information in written form with clarity and successful intent.
Typography gives language a body with which to move and breathe; a way to convey specific meaning.
Why do you believe typography is important? #typographymatters
Seth Godin on the web and typography: sethgodin.typepad.com/seths_blog/201…
Why you should care about typography: fastcodesign.com/1664719/infogr…
How to avoid apostrophe atrocities: http://j.mp/b9XozJ (via @ucllc)
“Space in typography is like time in music” —Robert Bringhurst
Typography, as with so many things, always comes back to context.
Marian Bantjes: “To start with, do not put two spaces after periods. Stop it right now and please don’t let me ever see it again.”
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